We Understand Your World

HDFC BANK

BY AMIT KUMAR ROLL NO. 51 BBA-MBA (INT) SECTION - A

AFTER 20 MINUTES..
BANKING ITS HISTORY BANKING IN INDIA MAJOR PLAYERS HDFC BANK PROFILE BRANCH NETWORK BOARD OF DIRECTORS MISSON BUSINESS STRATEGY PRODUCT & SERVICES

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Technology used in HDFC Bank Capital structure Growth trajectory competetor Achievements & milestones Future plans STP SWOT analysis

BANKING
A bank is a financial institution whose primary activity is to act as a payment agent for customers and to borrow and lend money. Banks are important players in financial markets and offer financial services such as investment funds. In some countries such as GERMANY, banks are the primary owners of industrial corporations . While in other countries such as the UNITED STATES banks are prohibited from owning nonfinancial companies.

HISTORY OF BANKING
The first banks were probably the religious temples of the ancient world. It was probably established sometime during the third millennium B.C. Banks probably predated the invention of money. There are extant records of loans from the 18th century BC in Babylon that were made by temple priests or monks to merchants.

BANKING IN INDIA
Banking in India originated in the last decades of the 18th century. The first banks were THE GENERAL BANK OF INDIA, which started in 1786, and BANK OF HINDUSTAN, both of which are now defunct. The oldest bank in existence in India is the STATE BANK OF INDIA, which originated in the BANK OF CALCUTTA in June 1806. The first fully Indian owned bank was the ALLAHABAD BANK, established in 1865.

Major players in India

State Bank of India HDFC Bank ICICI Bank HSBC Bank IDBI Bank City Bank Axis Bank Punjab national Bank ING Vysya Bank Union Bank of India

HDFC BANK
Housing Development Finance Corporation Founded in 1977 by Hasmukh bhai Parakh HDFC Bank was incorporated in August 1994 Among the first in new generation commercial banks Registered office in Mumbai, India Promoted by HDFC, the parent company IPO in India in 1995 Listed in NSE, BSE, NYSE(ADR)

PROFILE OF HDFC BANK

Type Founded Headquarters Industry Public 1994 HDFC Bank Ltd., Mumbai, India Banking, Insurance, Capital Markets and allied industries Loans, Credit Cards, Savings, Investment vehicles, Insurance etc. Rs.2,509.6 crores Rs. 4,634.3 crores www.hdfcbank.com

Products Net revenue Net income Website

NETWORK
761 branches 1977 ATMs in the country 327 cities in India All branches are OLRT connected 16 branches in Middle east 6 in Africa Representative offices in Hong Kong, NewYork, London & Singapore

BOARD OF DIRECTORS
Mr. Jagdish Kapoor , chairman of HDFC Bank.

Mr. Aditya Puri, Managing director

Keki Mistry, Managing Director Mr. Harish Engineer, Executive directors Mr. A Rajan, Country Head-Operations

Mr. Rahul Bhagat, Vice president

Mission
World Class Indian Bank Benchmarking against international standards. Best practices in terms of product offerings, technology, service levels, risk management and audit & compliance. To build sound customer franchises across distinct businesses.

Business Strategy
Increasing market share in Indias expanding banking. Delivering high quality customer service. Delivering more products to more customers. Maintaining current high standards for asset quality through disciplined credit risk management. Develop innovative products and services that attract targeted customers and address inefficiencies in the Indian financial sector.

Product & services

Travellers Cheques credit card home loan personal loan Foreign Currency Cash Foreign Currency Demand Drafts Cheque Deposits Remittances Trade Services Mutual funds Insurance

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and easy way to protect your money when you travel. You can encash them only when you need to, and only against your signature, unlike cash which can be stolen and misused by anybody, immediately. Credit Card : Credit Card can be used for all your requirements, be it shopping, eating out, holidaying, fuelling up your vehicle, railway ticket reservations - just about any financial requirement, planned . Home loan : Home loans for individual to purchase or construct houses. Personal Loans : The procedure of personal loan is simple, documentation is minimal and approval is quick.

Travellers Cheques : Travellers Cheques are a safe

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convenient way of meeting personal expenses along your journey, paying for taxis / internal travel, food expenses etc. Foreign Currency Demand Drafts : Demand Drafts are issued in seven currencies like United States Dollars (USD), Great Britain Pounds (GBP), EURO, Japanese Yen (JPY), Australian Dollars (AUD), Canadian dollars (CAD) and New Zealand Dollars (NZD). Foreign Currency Cheque Deposits : We can directly deposit our foreign currency cheques in to our saving or current account. Remittances : HDFC Bank offers the remittance facilities by which we can send and receive money to anyone. They are categorized depending on location and the urgency with which we want the money transferred.

Foreign Currency Cash : Foreign Currency Cash is a

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Trade Service : HDFC Bank have people with

high level of expertise and experience in trade services to provide services to suit specific requirements and structure solutions for business needs. HDFC Bank have 500 branches for trade services. Mutual funds : Mutual funds are funds that pool the money of several investors to invest in equity or debt markets. Insurance : HDFC Bank offers a world of choice in insurance. Like children future plans, retirements plans, standard life, etc.

Technology New is better !!!

Latest Technology
Plans to deploy connections, with built-in redundancy in the network Tested CDMA and GSM solutions specially for ATMs as they consume very small bandwidths For corporate and retail banking the bank uses Flexcube and Finware of i-flex respectively . For disaster recovery the data at the main center is replicated in real-time on-line at the Chennai site

Security
Security in banking, to a large extent, is built into the software or the application itself. The data that are being transferred to the regional centres or from internet banking request, are encrypted

Capital Structure
The authorized capital of HDFC Bank is Rs550 crore (Rs5.5 billion). The paid-up capital is Rs424.6 crore (Rs.4.2 billion). The HDFC Group holds 19.4% of the bank's equity Roughly 28% of the equity is held by Foreign Institutional Investors (FIIs) and the bank has about 570,000 shareholders

GROWTH TRAJECTORY !!!

Competition !!! - The way ahead

Achievements
HDFC Bank merged with TIMES BANK in 2000. HDFC Bank wins the Asian Banker Best Retail Bank in India Award 2008 for outstanding performance. HDFC Bank chosen as one of Asia Pacifics best 50 companies by Forbes magazine. 'Best Bank in the Private Sector 2008.' HDFC Bank ties up with Qatar National Bank. HDFC Bank merged with CENTURION BANK OF PUNJAB in 2007.

Milestones !!!!
HDFC follows the model of a sound corporate governance The bank was amongst the first four companies, which subjected itself to a Corporate Governance and Value Creation (GVC) rating by CRISIL A very sound and effective risk management system in place to create a less risk assets portfolio. Uses Neural Technologies for risk management in its Credit Cards and other Retail Assets portfolios

Future plans
Launch 250 new branches. HDFC Bank plans to raise Rs 4,200 crore in capital. Relocate branches to un-banked rural Punjab. HDFC Bank plans to set up NBFC.

Segmentation strategy
Demographics variables
Location
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Occupation Age

Metros & divisional cities Business person Salaried class (both govt. & private) Senior citizens Minor

psychographic variables
Lifestyle
People who believes in modern banking with higher set of service i. e. internet banking (incontact, mobile refill, travel currency card etc.)

Targeting strategy
Target market
Corporate banking market : this market target the industries & fulfill their financial needs. Capital market : this segment is targeted on the long term needs of the individual as well as of industries. Retail banking market : this segment is for retail investors & provide them short term financial credit for their personal, house hold needs.

Positioning strategy
HDFC Bank has positioned itself as a bank which gives higher standard of services through product innovation for the diverse need of individual & corporate clients. So they want to highlight following points in their positioning segment :
-Customer centric -Service oriented -Product innovation

SWOT analysis
Strengths
Support of various promoters High level of services Knowledge of Indian Market

Weaknesses

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Opportunities - Growing Indian banking sector. - People are becoming more service oriented - In the global market. Threats
From various competitors -Foreign banks -govt. banks Future market trends.

Any Questions?