Subject: Strategic Management Assignment: 1 (HDFC Bank)

Names Arzoo Khan Ekta Tiwari Vidya Chaudhary Submitted To: Prof. Sujata Pal Submitted On: /01/2013

Roll No. 09 07 14

College: Sheth N.K.T.T. College

Type Traded as

Public BSE: 500180 NSE: HDFCBANK NYSE: HDB BSE SENSEX Constituent

Industry Founded Headquarters Area served Key people Products

Banking, Financial services August 1994 Mumbai, Maharashtra, India Worldwide Mr. Aditya Puri (MD) Credit cards, consumer banking, corporate banking, finance and insurance, investment banking, mortgage loans, private banking, private equity, wealth management[1]

Revenue Operating income Profit Total assets Total equity Employees Website

US$ 6.487 billion (2012)[2] US$ 1.451 billion (2012)[2]

US$ 978.3 million (2012)[2] US$ 70.17 billion (2012)[2] US$ 7.793 billion (2012)[2] 66,076 (2012)[2] HDFCBank.com

About Us: The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector, as part of the RBI's liberalization of the Indian Banking Industry in 1994. The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995. Promoter: HDFC is India's premier housing finance company and enjoys an impeccable track record in India as well as in international markets. Since its inception in 1977, the Corporation has maintained a consistent and healthy growth in its operations to remain the market leader in mortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC has developed significant expertise in retail mortgage loans to different market segments and also has a large corporate client base for its housing related credit facilities. With its experience in the financial markets, strong market reputation, large shareholder base and unique consumer franchise, HDFC was ideally positioned to promote a bank in the Indian environment. Business Focus: HDFC Bank's mission is to be a World Class Indian Bank. The objective is to build sound customer franchises across distinct businesses so as to be the preferred provider of banking services for target retail and wholesale customer segments, and to achieve healthy growth in profitability, consistent with the banks risk appetite. The bank is committed to maintain the highest level of ethical standards, professional integrity, corporate governance and regulatory compliance. HDFC Banks business philosophy is based on four core values: Operational Excellence, Customer Focus, Product Leadership and People. Capital Structure: As on 31st March, 2012 the authorized share capital of the Bank is Rs. 550 crore. The paid-up capital as on the said date is Rs. 469,33,76,540 (234,66,88,270 equity shares of Rs. 2/- each). The HDFC Group holds 23.15% of the Bank's equity and about 17.29 % of the equity is held by the ADS / GDR Depositories (in respect of the bank's American Depository Shares (ADS) and Global Depository Receipts (GDR) Issues). 30.68 % of the equity is held by Foreign Institutional Investors (FIIs) and the Bank has 4,47,924 shareholders.

The shares are listed on the Bombay Stock Exchange Limited and The National Stock Exchange of India Limited. The Bank's American Depository Shares (ADS) are listed on the New York Stock Exchange (NYSE) under the symbol 'HDB' and the Bank's Global Depository Receipts (GDRs) are listed on Luxembourg Stock Exchange under ISIN No US40415F2002. CBoP & Times Bank Amalgamation: On May 23, 2008, the amalgamation of Centurion Bank of Punjab with HDFC Bank was formally approved by Reserve Bank of India to complete the statutory and regulatory approval process. As per the scheme of amalgamation, shareholders of CBoP received 1 share of HDFC Bank for every 29 shares of CBoP. The amalgamation added significant value to HDFC Bank in terms of increased branch network, geographic reach, and customer base, and a bigger pool of skilled manpower. In a milestone transaction in the Indian banking industry, Times Bank Limited (another new private sector bank promoted by Bennett, Coleman & Co. / Times Group) was merged with HDFC Bank Ltd., effective February 26, 2000. This was the first merger of two private banks in the New Generation Private Sector Banks. As per the scheme of amalgamation approved by the shareholders of both banks and the Reserve Bank of India, shareholders of Times Bank received 1 share of HDFC Bank for every 5.75 shares of Times Bank. Distribution Network: HDFC Bank is headquartered in Mumbai. As on March 31, 2012, the Bank has a network of 2,620 branches in 1,454 cities across India. All branches are linked on an online realtime basis. Customers in over 800 locations are also serviced through Telephone Banking. The Bank's expansion plans take into account the need to have a presence in all major industrial and commercial centers, where its corporate customers are located, as well as the need to build a strong retail customer base for both deposits and loan products. Being a clearing / settlement bank to various leading stock exchanges, the Bank has branches in centers where the NSE / BSE have a strong and active member base. The Bank also has a network of 10,469 ATMs across India. HDFC Bank's ATM network can be accessed by all domestic and international Visa / MasterCard, Visa Electron / Maestro, Plus / Cirrus and American Express Credit / Charge cardholders.

Management: Mr. C.M. Vasudev has been appointed as the Chairman of the Bank with effect from 6th July 2010. Mr. Vasudev has been a Director of the Bank since October 2006. A retired IAS officer, Mr. Vasudev has had an illustrious career in the civil services and has held several key positions in India and overseas, including Finance Secretary, Government of India, Executive Director, World Bank and Government nominee on the Boards of many companies in the financial sector. The Managing Director, Mr. Aditya Puri, has been a professional banker for over 25 years and before joining HDFC Bank in 1994 was heading Citibank's operations in Malaysia. The Bank's Board of Directors is composed of eminent individuals with a wealth of experience in public policy, administration, industry and commercial banking. Senior executives representing HDFC are also on the Board. Senior banking professionals with substantial experience in India and abroad head various businesses and functions and report to the Managing Director. Given the professional expertise of the management team and the overall focus on recruiting and retaining the best talent in the industry, the bank believes that its people are a significant competitive strength. Technology: HDFC Bank operates in a highly automated environment in terms of information technology and communication systems. All the bank's branches have online connectivity, which enables the bank to offer speedy funds transfer facilities to its customers. Multi-branch access is also provided to retail customers through the branch network and Automated Teller Machines (ATMs). The Bank has made substantial efforts and investments in acquiring the best technology available internationally, to build the infrastructure for a world class bank. In terms of core banking software, the Corporate Banking business is supported by Flexcube, while the Retail Banking business by Finware, both from i-flex Solutions Ltd. The systems are open, scalable and web-enabled. The Bank has prioritized its engagement in technology and the internet as one of its key goals and has already made significant progress in web-enabling its core businesses. In each of its businesses, the Bank has succeeded in leveraging its market position, expertise and technology to create a competitive advantage and build market share.

Products: 1. Accounts & Deposits: Savings Account Salary Account Current Account Deposits Demat Account Safe Deposit Account Rural Account 2. Loans: Personal Loans Business Loans Home Loan Car Loan Two Wheeler Loan Loan Against Assets Educational Loans Government Sponsored Programs Rural Loans 3. Cards: Credit Card Debit Card Prepaid Card Credit Card Reward Programs 4. Investments: Wealth Services Investment Products 5. Insurance: Life Insurance Health Insurance Motor Insurance Travel Insurance Home Insurance

6. Forex: Travelling Solutions Remittance Products Other Forex Services Forex Help 7. Premium Banking: Imperia Banking Preferred Banking Classic Banking 8. Private Banking

Fees & Rates: Fixed Deposit Rates: 8.75% for 2 years & 16 days Forex Rates: $: 55.98 : 90.97 Gold & Silver Rates: Mudra Gold / 10G: Rs. 35964.00 Base Rate: 09.80 % 30/06/2012 Benchmark PLR: 18.30 % 30/06/2012

Businesses: HDFC Bank caters to a wide range of banking services covering commercial and investment banking on the wholesale side and transactional / branch banking on the retail side. The bank has Three key Business Segments: Wholesale Banking: The Bank's target market is primarily large, blue-chip manufacturing companies in the Indian corporate sector and to a lesser extent, small & mid-sized corporates and agri-based businesses. For these customers, the Bank provides a wide range of commercial and transactional banking services, including working capital finance, trade services, transactional services, cash management, etc. The bank is also a leading provider of structured solutions, which combine cash management services with vendor and distributor finance for facilitating superior supply chain management for its corporate customers. Based on its superior product delivery / service levels and strong customer orientation, the Bank has made significant inroads into the banking consortia of a number of leading Indian corporates including multinationals, companies from the domestic business houses and prime public sector companies. It is recognized as a leading provider of cash management and transactional banking solutions to corporate customers, mutual funds, stock exchange members and banks. Retail Banking: The objective of the Retail Bank is to provide its target market customers a full range of financial products and banking services, giving the customer a one-stop window for all his/her banking requirements. The products are backed by world-class service and delivered to customers through the growing branch network, as well as through alternative delivery channels like ATMs, Phone Banking, Net Banking and Mobile Banking. The HDFC Bank Preferred program for high net worth individuals, the HDFC Bank Plus and the Investment Advisory Services programs have been designed keeping in mind needs of customers who seek distinct financial solutions, information and advice on various investment avenues. The Bank also has a wide array of retail loan products including Auto Loans, Loans against marketable securities, Personal Loans and Loans for Two-wheelers. It is also a leading provider of Depository Participant (DP) services for retail customers, providing customers the facility to hold their investments in electronic form. HDFC Bank was the first bank in India to launch an International Debit Card in association with VISA (VISA Electron) and issues the MasterCard Maestro debit card as well. The Bank launched its credit card business in late 2001. By March 2012, the bank had a total card base (debit and credit cards) of over 19.71 million. The Bank is also one of the leading players in the "merchant acquiring" business with over 180,000 Point-of-sale (POS) terminals for debit / credit cards acceptance at merchant establishments.

The Bank is well positioned as a leader in various net based B2C opportunities including a wide range of internet banking services for Fixed Deposits, Loans, Bill Payments, etc. Treasury: Within this business, the bank has three main product areas - Foreign Exchange and Derivatives, Local Currency Money Market & Debt Securities, and Equities. With the liberalization of the financial markets in India, corporates need more sophisticated risk management information, advice and product structures. These and fine pricing on various treasury products are provided through the banks Treasury team. To comply with statutory reserve requirements, the bank is required to hold 25% of its deposits in government securities. The Treasury business is responsible for managing the returns and market risk on this investment portfolio.

Ratings: Credit Rating: The Bank has its deposit programs rated by two rating agencies - Credit Analysis & Research Limited (CARE) and Fitch Ratings India Private Limited. The Bank's Fixed Deposit programme has been rated 'CARE AAA (FD)' [Triple A] by CARE, which represents instruments considered to be "of the best quality, carrying negligible investment risk." CARE has also rated the bank's Certificate of Deposit (CD) programme "PR 1+" which represents "superior capacity for repayment of short term promissory obligations". Fitch Ratings India Pvt. Ltd. (100% subsidiary of Fitch Inc.) has assigned the "AAA (ind)" rating to the Bank's deposit programme, with the outlook on the rating as "stable". This rating indicates "highest credit quality" where "protection factors are very high". The Bank also has its long term unsecured, subordinated (Tier II) Bonds rated by CARE and Fitch Ratings India Private Limited and its Tier I perpetual Bonds and Upper Tier II Bonds rated by CARE and CRISIL Ltd. CARE has assigned the rating of "CARE AAA" for the subordinated Tier II Bonds while Fitch Ratings India Pvt. Ltd. has assigned the rating "AAA (ind)" with the outlook on the rating as "stable". CARE has also assigned "CARE AAA [Triple A]" for the Banks Perpetual bond and Upper Tier II bond issues. CRISIL has assigned the rating "AAA / Stable" for the Bank's Perpetual Debt programme and Upper Tier II Bond issue. In each of the cases referred to above, the ratings awarded were the highest assigned by the rating agency for those instruments.

Corporate Governance Rating: The bank was one of the first four companies, which subjected itself to a Corporate Governance and Value Creation (GVC) rating by the rating agency, The Credit Rating Information Services of India Limited (CRISIL). The rating provides an independent assessment of an entity's current performance and an expectation on its "balanced value creation and corporate governance practices" in future. The bank was assigned a 'CRISIL GVC Level 1' rating in January 2007 which indicates that the bank's capability with respect to wealth creation for all its stakeholders while adopting sound corporate governance practices is the highest.

Awards: Our MD received the Asian Banker Best Bank in India Award at a function on March 23, 2012 at Singapore. Mr. Puri is flanked by Mr. Emmanuel Daniel, CEO, The Asian Banker, on his right and Mr.Philippe Paillart, Chairman, Advisory Council. Awards & Achievements - Banking Services: HDFC Bank began operations in 1995 with a simple mission: to be a "World-class Indian Bank". We realized that only a single-minded focus on product quality and service excellence would help us get there. Today, we are proud to say that we are well on our way towards that goal. It is extremely gratifying that our efforts towards providing customer convenience have been appreciated both nationally and internationally. 2012:
Economic Times CNBC TV18's India Best Banks and Financial Institutions Awards 2012 Mint-Aon Hewitt study on India's Best Managed Boards 2012 Forbes Asia IBA Banking Technology Awards 2011 ET Awards for Corporate Excellence - Company of the Year 2012 Best Private sector Bank

Our Bank among India's six best managed Boards 2012

Dun & Bradstreet Banking Awards 2012

IDRBT Banking Technology Excellence Awards 2011-12 Asia Money 2012 India's Top 500 Companies -Dun & Bradstreet Corporate Awards Finance Asia UTI Mutual Fund CNBC TV 18 Financial Advisor Awards 2011 Asian Banker International Excellence in Retail Financial Services Awards 2012 5th Loyalty Summit award Skoch foundation 2012 ICAI Awards 2011

Fab 50 Companies - Winning for the 6th year - Best Online Bank - Best use of Business Intelligence - Best Customer Relationship Initiative - Best Risk Management & Security Initiative - Best use of Mobility Technology in Banking - Overall Best Bank - Best Private Sector Bank - Asset Quality - Private Sector - Retail Banking -Private Sector Best Bank in 'IT for Operational Effectiveness' category

Best Domestic Bank in India Best Bank in India

- Best Managed Company - Best CEO - Mr. Aditya Puri - Best Performing Bank - Private

- Best Retail Bank in India - Best Bancassurance - Best Risk Management

Customer and Brand Loyalty SHG/JLG linkage programme Excellence in Financial Reporting

2011:
Outlook Money Best Bank Award 2011 Best Commercial Vehicle Financier Business world Best Bank award BCI Continuity & Resilience Award Financial Express Best Bank Survey 2010-11 CNBC TV18's Best Bank & Financial Institution Awards Dun & Bradstreet Banking Awards 2011 ISACA 2011 award for IT Governance IBA Productivity Excellence Awards 2011 DSCI (Data Security Council of India) Excellence Awards 2011 Euro money Awards for Excellence 2011 FINANCE ASIA Country Awards 2011: India Asian Banker Bloomberg TVs Financial Leadership Awards 2011 IBA Banking Technology Awards 2010 - Best Bank - Runner Up - Driving Positive Change - Best Bank - Most Effective Recovery of the Year - Best in Strength and Soundness - 2nd Best in the Private Sector - Best Bank - Mr. Aditya Puri, Outstanding Finance Professional Best Private Sector Bank - SME Financing Best practices in IT Governance and IT Security New Channel Adopter (Private Sector)

Security in Bank

Best Bank in India - BEST BANK - BEST CASH MANAGEMENT BANK - BEST TRADE FINANCE BANK Strongest Bank in Asia Pacific Best Bank

IDC FIIA Awards 2011

Winner 1) Technology Bank of the Year 2) Best Online Bank 3) Best Customer Initiative 4) Best Use of Business Intelligence 5) Best Risk Management System Runners Up Best Financial Inclusion Excellence in Customer Experience

2010:
Outlook Money 2010 Awards Business world Best Bank Awards 2010 Teacher's Achievement Awards 2010 (Business) The Banker and PWM 2010 Global Private Banking Awards Economic Times Awards for Corporate Excellence 2010 Forbes Asia NDTV Business Leadership Awards 2010 The Banker Magazine MIS Asia IT Excellence Award 2010 Dun & Bradstreet Banking Awards 2010 Best Bank Best Bank (Large) Mr. Aditya Puri

Best Private Bank in India

Business Leader of the Year - Mr. Aditya Puri

Fab 50 Companies - 5th year in a row Best Private Sector Bank

World's Top 1000 Banks BEST BOTTOM-LINE I.T. Category

Institutional Investor Magazine Poll IDRBT Technology 2009 Awards ACI Excellence Awards 2010 FE-EVI Green Business Leadership Award Celent's 2010 Banking Innovation Award Avaya Global Connect 2010 Forbes Top 2000 Companies Financial Express Ernst & Young Survey 2009-10

Overall Best Bank Best Private Sector Bank Best Private Sector Bank in SME Financing HDFC Bank MD, Mr. Aditya Puri among "Asian Captains of Finance 2010" Winner - 1) IT Infrastructure 2) Use of IT within the Bank Runners-up - IT Governance (Large Banks) Highly Commended - Asia Pacific HDFC Bank Best performer in the Banking category

Model Bank Award Customer Responsiveness Award - Banking & Financial Services category Our Bank at 632nd position and among 130 Global High Performers

Best New Private Sector Bank Best in Growth Best in strength

Asian Banker Excellence Awards 2010

Best Retail Bank in India Excellence in Automobile Lending Best M&A Integration Technology Implementation Best Cash Management Bank in India 1) Best Local Bank in India (second year in a row) 2) Best Private Banking Services overall (moved up from No. 2 last year)

The Asset Triple A Awards Euro money Private Banking and Wealth Management Poll 2010

Financial Insights Innovation Awards 2010 Global Finance Award 2 Banking Technology Awards 2009 SPJIMR Marketing Impact Awards (SMIA) 2010 Business Today Best Employer Survey

Innovation in Branch Operations - Server Consolidation Project

Best Trade Finance Provider in India for 2010 1) Best Risk Management Initiative and 2) Best Use of Business Intelligence. 2nd Prize

Listed in top 10 Best Employers in the country

We are aware that all these awards are mere milestones in the continuing, never-ending journey of providing excellent service to our customers. We are confident, however, that with your feedback and support, we will be able to maintain and improve our services.