LAGUNA COLLEGE OF BUSINESS AND ARTS

Calamba, Laguna

Course Syllabus in Principles of Tourism

Bachelor of Science in Travel Management

Course Code: HRM 101 Course Description:

Descriptive Title: PRINCIPLES OF TOURISM 1 This course provides the students introduction to the study of tourism,
Unit Credit: 3 units looking at the various theories, concepts and principles relating to the
Contact Hours per semester: psychological, cultural, sociological, political and economic aspect of tourism.
Lecture : 3 hours per week With an overview in the development, composition and roles of the travel
Laboratory: 0 hours per week sector in tourism. Tourism network and supply components, the patterns
and changes in tourism development, and career opportunities in the
industry will be discussed.
GENERAL COURSE OBJECTIVES: At the end of the course, the learners should be able:
1. To define the basic principles of Tourism and appreciate the importance of Tourism.

2. To understand the various factors that affects and supports the tourism industry.

3. To know the nature of travel and different travel patterns.

4. To get acquainted with different tourism organizations, their roles and importance.

5. To realize opportunities and threats of tourism to country destination.

JOB PERFORMANCE OBJECTIVE: Upon completion of the course, the learners should be able to participate effectively in the:
1. Application of principles involved in tourism.
2. Illustration of different tourism aspects and factors on current events.
3. Preparation of a case study on tourism industry.
4. Discussion and analyzing issues on domestic tourism.

Prepared by: Checked and Verified by: Approved: No. of pages: 8

Florenda De Vero

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 CONTENTS LEARNING OBJECTIVES REFERENCE MATERIALS LEARNING VALUES EVALUATIVE TIME
ACTIVITIES INTEGRATION TECHNIQUE ALLOTMENT

INTRODUCTION TO TOURISM • To define tourism and its Principle of Tourism Part 1 Rev Plenary Graded 1 session
importance. Ed by Zenaida L. Cruz, Ph.D. Discussion Recitation
THE NATURE OF TOURISM: • To discuss the basic Integration Quizzes
MEANING AND ELEMENTS Principle of Tourism Part 2 Exercise
component of tourism.
Updated Ed by Zenaida L.
Tourism – Definitions and • To appreciate the Case Study
Cruz, Ph.D.
Terms elements of tourism as
Components of Tourism used in defining travelers. Introduction to Tourism by
The Elements of Travel Florida C. Leuterio
and Tourism-
Characteristics of Tourism Tourism: An Introduction by
Importance of Tourism Zenaida Cruz
Kinds of Travelers
VII. Factors Influencing Travel http://portal.unesco.org
Demand
VIII. The Philippine Tourism
Industry www.tourism.gov.ph

HISTORICAL DEVELOPMENT • To illustrate how tourism Principle of Tourism Part 1 Rev Plenary Graded 1 session
OF TOURISM has evolved which have Ed by Zenaida L. Cruz, Ph.D. Discussion Recitation
I. Early Beginning of affected the growth and Integration Quizzes
Travel development of today’s Introduction to Tourism by Exercise
II. Modern Tourism tourism industry. Florida C. Leuterio Case Study
III. Origins of ourism in the
Philippines • To know the origin of
IV. International Patterns tourism in the Philippines.
V. Factors the Favor the
• To be acquainted with the
Growth of Tourism
current international travel
patterns.
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 • To recognize the factors
that inclines the growth of
tourism.

PRINCIPLES OF TOURISM –
Part 1
• To understand the factors
PSYCHOLOGY OF TRAVEL that motivates people to Principle of Tourism Part 1 Rev Graded
I. Tourism Motivators travel. Ed by Zenaida L. Cruz, Ph.D. Plenary Recitation 1 session
II. Classification of • To understand the Discussion Quizzes
Travelers characteristics of travelers Tourism: An Introduction by Integration
• Based on Leisure based on different factors Zenaida Cruz Exercise
• Based on Personality Case Study
III. Travel Characteristics
of Psychographic
Types
ECONOMICS OF TOURISM
I. Economic Significance • To understand the role of
of Tourism tourism in economic Principle of Tourism Part 1 Rev Graded
II. Economic Impact of development Ed by Zenaida L. Cruz, Ph.D. Plenary 1 session
Discussion Recitation
Tourism • To learn the strategies to Quizzes
III. Ways to Maximize the maximize the economic Tourism: An Introduction by Integration
Economic Effect of Zenaida Cruz Exercise
effects of tourism
Tourism Case Study

END OF PRELIMINARY ACTIVITIES

Date of Revision: Checked and Verified by: Approved: No. of pages: 8

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 CONTENTS LEARNING OBJECTIVES REFERENCE MATERIALS LEARNING VALUES EVALUATIVE TIME
ACTIVITIES INTEGRATION TECHNIQUE ALLOTMENT

PRINCIPLES OF TOURISM – • To understand how travel Principle of Tourism Part 1 Rev Plenary Graded 1 session
Part 2 is founded by Ed by Zenaida L. Cruz, Ph.D. Discussion Recitation
characteristics of mankind. Integration Quizzes
SOCIOLOGY OF TOURISM Tourism: An Introduction by Exercise Presentation
• To learn the importance
Zenaida Cruz
I. The Social and effect of tourism in the Case Study
Nature of Travel society
II. The Social • To appreciate the progress
Significance of Travel tourism causes in and for
III. Social Trends of the society.
Travel • To comprehend what are
IV. Type of Tourist the characteristic forms of
Roles tourist behavior
V. Social Tourism • To know about social
tourism, and to understand
how it can help the
industry and the society.

1 session
Plenary Graded
• To illustrate how culture Principle of Tourism Part 1 Rev
TOURISM INDUSTRY Part 1 Ed by Zenaida L. Cruz, Ph.D. Discussion Recitation
directly affects tourism Quizzes
TOURISM AND CULTURE Integration
• To know the how important Presentation
I. Effects of Culture on Tourism: An Introduction by Exercise
cultural tourism
Travel Zenaida Cruz Case Study
II. The Cultural • To be acquainted with
Significance of Travel cultural factors that
III. Cultural Tourism appeals to tourists
IV. Cultural Factors that Graded 1 session
Influences Tourist Principle of Tourism Part 1 Rev
Plenary Recitation
• To know the components Discussion
of tourism, how they are Ed by Zenaida L. Cruz, Ph.D. Quizzes
TOURISM NETWORK AND Integration Presentation
SUPPLY COMPONENTS categorized. Exercise
Tourism: An Introduction by
• To understand tourism
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 I. Tourism supply components and Zenaida Cruz Case Study
Components classify sample institutions
II. Tourism from travel and tour
Supply Components industry.

• To identify various tourism Principle of Tourism Part 1 Rev

Graded 1 session
organizations according to Ed by Zenaida L. Cruz, Ph.D. Plenary Recitation
different categories. Discussion Quizzes
TOURISM ORGANIZATIONS Tourism: An Introduction by Integration Presentation
I. International • To identify each Zenaida Cruz Exercise
Organizations organization’s role and Case Study
II. Regional Organizations importance in the industry
III. Professional Tourism
Organizations
IV. Tourism Organizations
in the Philippines

END OF MID-TERM ACTIVITIES

Date of Revision: Checked and Verified by: Approved: No. of pages: 8

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 CONTENTS LEARNING OBJECTIVES REFERENCE MATERIALS LEARNING VALUES EVALUATIVE TIME
ACTIVITIES INTEGRATION TECHNIQUE ALLOTMENT

TOURISM INDUSTRY Part 2

TOURISM PLANNING • To understand Tourism: An Introduction by Plenary Graded 1 session
I. The Concept of Planning basic principle of business Zenaida Cruz Discussion Recitation
II. Tourism Planning planning. Integration Quizzes
III. The Tourism Planning • To know the Exercise Presentation
Process importance of planning in Travel Agency and Tour Case Study
tourism. Operation in the Philippines by
• To identify the Bienvenido G. Claravall
TOURISM DEVELOPMENT processes in tourism
I. Tourism Planning vs. planning. Plenary Graded
Tourism Development Principle of Tourism Part 2 Rev Discussion Recitation 1 session
II. Tourism Development • To understand the Ed by Zenaida L. Cruz, Ph.D. Integration Quizzes
III. Process in Tourist Project relation between tourism Exercise Presentation
Evaluation and System planning and tourism Case Study
Analysis development
• To know the
importance and
characteristics of tourism
development projects
TOURISM MARKETING • To know the
I. Introduction to Tourism Plenary
process in Tourism Project
Marketing Discussion Graded
Evaluation and System
II. Tourist Product Tourism: An Introduction by Integration Recitation 1 session
Analysis
III. Tourist Markets Zenaida Cruz Exercise Quizzes
IV. Principles of Tourism Case Study Presentation
• To understand the
Marketing importance of marketing in
tourism

• To appreciate and

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 apply marketing philosophies,
tools and techniques applied
to tourism industry

END OF PRE-FINALTERM ACTIVITIES

Date of Revision: Checked and Verified by: Approved: No. of pages: 8

CONTENTS LEARNING OBJECTIVES REFERENCE MATERIALS LEARNING VALUES EVALUATIVE TIME

ACTIVITIES INTEGRATION TECHNIQUE ALLOTMENT

TOURISM INDUSTRY Part 3 Tourism: An Introduction by Plenary Graded 1 session

TOURISM PROMOTION • To have an in- Zenaida Cruz Discussion Recitation
I. Tourism Promotion depth understanding about Integration Quizzes
II. Promotion and Principle of Tourism Part 2 Rev Exercise Presentation
tourism promotion, its
Ed by Zenaida L. Cruz, Ph.D.
Communication importance and relation to Case Study
III. Buying Process marketing
IV. Promotion vs. • To know the
Marketing buying process in tourism
V. Promotion Planning in relation to promotion
planning
• To understand
the promotion planning
process and its results.

TOURISM DISTRIBUTION 1 sessions

Graded
CHANNEL • To understand Plenary Recitation
Principle of Tourism Part 2 Rev
I. Tourism Distribution principle of distribution and Ed by Zenaida L. Cruz, Ph.D.
Discussion Quizzes
Channel identify channels in tourism Integration Presentation
II. Travel Intermediaries • To know the Exercise
III. Distribution Channels Case Study
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 IV. Relation of Distribution travel intermediaries
to Marketing • To relate
V. Distribution Strategies distribution to tourism
marketing
• To recognize
A LOOK IN THE FUTURE effective strategies in
distribution.
ASSESSMENT OF TOURISM 1 sessions
INDUSTRY Plenary Graded
I. Tourism Complexity Discussion Recitation
II. Tourism Disadvantages Integration Quizzes
III. Strategy to Mitigate Exercise Presentation
Detrimental Effects of • To know the Case Study
Tourism problems confronting the
tourism industry
• To understand
the negative effects of
tourism
CURRENT TRENDS AND ISSUE • To recognize the Tourism: An Introduction by
IN THE TOURISM INDUSTRY measures to lessen Zenaida Cruz
I. Current Socio and negative effects of tourism
Economic Trends
relating further Growth
• To understand
to Tourism
the social and economic
II. Issues in Tourism
changes that may bring
III. Future of Tourism and
further growth to tourism
Hospitality
and hospitality industry
EMPLOYMENT
• To be familiar
OPPORTUNITIES IN TOURISM
with emerging issues of
AND HOSPITALITY INDUSTRY
tourism and hospitality
I. Career Opportunities
industry
a. Transportation
Industry
b. Hospitality Industry • To know the

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 c. Attractions and career opportunities from
Activities different institutions in
d. Travel Trade tourism industry
e. Other Private Sector • To be inspired
f. Government Sector by successful professionals
from different industries of
the tourism sector

END OF FINALTERM ACTIVITIES

Date of Revision: Checked and Verified by: Approved: No. of pages: 8