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    Apple SWOT Analysis

    Uploaded by

    Masha Sara Modic
    This document provides a SWOT analysis of Apple. Strengths include innovative products like the iPod that increased sales and brand perception. Apple also has strong design, ecosystem, and reputation for quality hardware and software. Weaknesses are high prices and limited upgrade options. Opportunities exist in expanding software support, upgrades, lower prices, and improved warranties. Threats include competition, piracy reducing iTunes revenue, Windows 7 luring users, and economic crises hurting sales.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd

    Apple SWOT Analysis

    Uploaded by

    Masha Sara Modic
    12 views2 pages
    This document provides a SWOT analysis of Apple. Strengths include innovative products like the iPod that increased sales and brand perception. Apple also has strong design, ecosystem, and reputation for quality hardware and software. Weaknesses are high prices and limited upgrade options. Opportunities exist in expanding software support, upgrades, lower prices, and improved warranties. Threats include competition, piracy reducing iTunes revenue, Windows 7 luring users, and economic crises hurting sales.

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    This document provides a SWOT analysis of Apple. Strengths include innovative products like the iPod that increased sales and brand perception. Apple also has strong design, ecosystem, and reputation for quality hardware and software. Weaknesses are high prices and limited upgrade options. Opportunities exist in expanding software support, upgrades, lower prices, and improved warranties. Threats include competition, piracy reducing iTunes revenue, Windows 7 luring users, and economic crises hurting sales.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    12 views2 pages

    Apple SWOT Analysis

    Uploaded by

    Masha Sara Modic
    This document provides a SWOT analysis of Apple. Strengths include innovative products like the iPod that increased sales and brand perception. Apple also has strong design, ecosystem, and reputation for quality hardware and software. Weaknesses are high prices and limited upgrade options. Opportunities exist in expanding software support, upgrades, lower prices, and improved warranties. Threats include competition, piracy reducing iTunes revenue, Windows 7 luring users, and economic crises hurting sales.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Apple SWOT Analysis

    { Posted on Jun 25 2010 by adam | 9,675 views}

    Strengths

    Apple launched iPod music player which is a great innovation and also it surprised the people. Apple
    iPod not only increase the company sales but also influence the people to get experience of Apple
    notebook and operating system.

    Brand create perception of product in the customers mind. Apple has been amongst the well reputed
    brands in the industry of information technology. It also stood up to its name by introducing new
    products such as iPod, iPad and laptops in the market to impress customers with its innovation,
    portable and attractive designs.

    Apple products have strong design, this attribute attract lots of people to buy apple products despite
    of high prices.

    It have strong and reliable eco-system.

    Apple computers are well known for its quality hardware and software’s.

    iTunes is the online service for providing music to customers at minimum price. Exploiting the
    opportunity of online business work for apple and now they are generating good revenues from this
    source.

    It had signed partnership with agreement with few IT giants such as Intel.

    Apple come up with the innovative products, it only because of strong research and development
    department,

    Weaknesses

    Most visible weakness of Apple are high prices of products. Apple has to do some work to reduce the
    prices.

    Apple operating system support limited software which push the people to use Microsoft Windows
    to run different applications.

    Limited hardware upgrading option in Apple laptops.

    Opportunities

    Increase the support of applications.

    Allows easy hardware and software upgrades in laptops.

    Reduce the prices to increase market share.

    Improve the warranty plan for their products.

    Demand of online music is increasing. Apple can market iTunes to attract more customers.
    Threats

    Fierce competition with the IT companies such as Dell, Microsoft, HP, IBM, Sony and Toshiba.

    Increasing piracy may reduce the revenues of iTunes.

    Microsoft launched Windows 7 with attractive user interface as well as rich features. Mac users may
    think to switch to Windows 7.

    Economic crises in most part of the World will have a negative impact on Apples sales because
    people don’t want to spend too much in critical situation.

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