Jason Fladlien PLR Tactics
Jason Fladlien PLR Tactics
Jason Fladlien PLR Tactics
By Jason Fladlien
Page 1
Instant PLR Products
Intro
It's good in the fact that you can buy the rights to an already existing product... and often the
sales letter to accompany it... then turn around and sell it as is and keep 100% of the profits.
It's bad because everyone else has the same opportunity. The competition is heavy. The product
you offer reeks of private label rights.
And most private label rights products aren't the highest quality either. So it's not the magic
bullet to sell it "as is".
No.
You need a better strategy. A strategy that requires only an additional bit of effort, but one that
produces much better results. We will share several such strategies with you in this report.
Most PLR products are standalone reports, or videos. With a little effort, you can change the
way you deliver that information to get more sales.
For example, let's say you buy 4-5 PLR products that are along the same topic.
Then you can "chop" up each of these PLR products and re-organize them in a fashion so that
you have a larger, more complete course where the information is delivered in a "lesson" based
day by day format.
Page 2
Instant PLR Products
You don't even have to charge a "monthly fee" to gain access to this membership site. It can be
just a one time membership fee... The idea is to stack the deck in your favor.
You're selling more PLR than them, and delivering it in a membership site. You have a better
offer... it also appears to be more unique... therefore you will get more sales.
A second method could be to produce a four week training series on a specific topic. Let's say
you have PLR rights to 3 or 4 courses that are built around search engine optimization.
The content is already there... what you want to do is take the 4 big lessons you can find in total
from all of these PLR products.
What you're going to do is create a class around each of these topics... so when you're done you
have a 4 week "live" webinar training course on search engine optimization.
One powerful topic a week. You can charge a lot more for this.
You just picked the best content, and changed how that content was delivered. In this case a live
4 week class instead of a stand alone product.
You win.
One of the most valuable things about a PLR product is the Table of Contents. It's like a shortcut
for research.
Often times you can take the table of content by itself and use it as an outline, and throw away
the rest of the content.
Page 3
Instant PLR Products
You now have each chapter topic, and maybe even three or 4 main points for each chapter. Now
you go out and do your own research, and then create 100% unique content. Really, all the PLR
just served as a starting point to help you better organize the ideas.
But it's your content. And if you already have something to compare it to, you can easily make a
better product than the PLR you gained access to.
PLR products also can make great bonuses, as long as it's related to the core product.
Let's say you created a product on how to write sales letters. Well, as a bonus you can offer
three private label products to enhance your offer.
The first could be a PLR product with 50 mini-site templates. They can use those to put their
sales letters in.
The second PLR might be about traffic. This makes sense because people would need traffic to
get people to read the sales letters they write.
The third product might be pop-up software, which can help increase the conversion on the
sales letter that you are showing people how to write.
So you can use PLR to enhance your core offer by finding relevant and logical bonuses... and if
you enhance your core offer, you will make more sales. And this is one of the easiest ways to
enhance your offer.
At the very least, you should create graphics, change the product title and rewrite the sales
letter for the private label rights product you purchase.
For example, let's say you bought a PLR product called "The Six Figure Explosion". This is the
graphic that came with it...
Page 4
Instant PLR Products
The first thing you should do is change the name. So instead of calling it the Six Figure
Explosion, you might call it "6 Figure Generator". And the tagline you might change from "the
no fluff system on how to make six figures online" to "a proven $100,000 formula".
And the second thing you might do is pay someone to create a new ecover for you. Here's
something we whipped up in a flash...
Page 5
Instant PLR Products
Nothing fancy, but it does make it look unique. Then there is the sales copy that comes with it.
At the very least, change the headline, and first page or so.
. . . An d H ow YO U Ca n U s e T h i s P rov e n Fo r m u l a To M a ke B o a t L o a d s O f Yo u r
OW N Ca s h S o T h a t Yo u Ca n F i re Yo u r B o s s , Ach i e ve F i n a n c i a l F re e d o m , An d
L i v e L i fe O n Yo u r OW N Te r m s . . . O n c e An d Fo r Al l !
WA R N I N G ! M u c h O f T h i sI n fo r m a t i o n I sH a rd - H i t t i n gAn dO n l yFo rS e r i o u s
M a r ke t e r sL o o k i n gTo Powe r f u l ly G e n e ra te Si xF i g u r esO n l i n e !
D e a r M o n e y M a ke r,
D o y o u ge t a n g r y w i th a l l th e e m p t y p ro m i s e s o n l i n e th a t s e e m i n g l y a l w a y s
u n d e r- d el i ve r ?
D o y o u ge t th a t f es te r i n g fe el i n g o f d i s g u s t e ve r y ti m e y o u go b u y s o m e p ro d u c t o r
ta ke s o m e a d v i ce . . . j u s t to f i n d o u t th e p e r s o n h a s n o i d e a wh a t h e ' s ta l k i n g a b o u t?
I a d m i t i t . I h a d ex p e r i e n ce d a l l o f th e s a m e f r u s t ra ti o n s t r y i n g to m a ke m o n e y o n l i
n e th a t l i te ra l l y h a d m e p u l l i n g o u t my h a i r. . . w o n d e r i n g i f s u cce s s o n l i n e w a s e ve r
re a l l y p o s s i b l e .
I e ve n tu a l l y c ra c ke d th e co d e to o n l i n e s u cce s s . I n j u s t a m i n u te , I ' l l s h a r e w i th
yo u s o m e o f wh a t I d i d to m a ke a m u l ti p l e s i x- f i g u re i n co m e i n a l m o s t n o ti m e .
--------------------end of copy-----------------------
Page 6
Instant PLR Products
D e a r M a r ke te r,
W h a t y o u ' re a b o u t to d i s co ve r i s th e go d h o n es t tr u th . I t co m es s t ra i g h t f ro m s o m e
o n e w h o d o es th i s ov e r a n d o ve r a ga i n . . . i t ' s u n i q u e a n d i t ' s n o t l i ke a ny th i n g yo u '
ve s e e n b e f o re .
H e re ' s w h a t i t ' s a l l a b o u t . . . .
---------------End of rewrite-----------------------------
See what we did? We just cleaned up the copy. And that’s super easy because you already have
a model to go off of.
So if you use all three tips... rework the product content, change the delivery method and make
the opening copy, graphics and title of the product UNIQUE, you can get very quick results with
private label products.
Using this method is one of the quickest and easiest ways to success online. So do it now!
Resources
How To Write Near World Class Sales Letters In Less Than 3 Hours!
http://3hourad.com
Page 7
Instant PLR Products
Get 6 Squeeze Pages, A Sales Letter & 12 Products Created For YOU
http://48hourreport.com/nichecopywriter/
Why the 80/20 Rule Sucks - & How To Triple Your Productivity!
http://goldmembercoaching.com/timemanagement
How To Get $6.34 Per Click To Your Website With This Simple 4 Step Process
http://www.valuemultiply.com/
Page 8
Instant PLR Products
Personal Development for People Who Hate Wishy Washy Self Help Gurus
http://goldmembercoaching.com/wishywashy/
Page 9