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    Bar Code Scanning App - 12.8.2010

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    Shaishav Dabhi
    The ShopSavvy bar code scanning app was downloaded over 2.15 million times in November as holiday shoppers sought to find the best deals. This was the app's highest monthly download total. Shoppers used the app on their iPhones and Android smartphones to scan product bar codes and compare prices across retailers. The spike in downloads was likely due to new social shopping features and growing awareness of bar code scanning as a comparison tool.

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    Bar Code Scanning App - 12.8.2010

    Uploaded by

    Shaishav Dabhi
    32 views2 pages
    The ShopSavvy bar code scanning app was downloaded over 2.15 million times in November as holiday shoppers sought to find the best deals. This was the app's highest monthly download total. Shoppers used the app on their iPhones and Android smartphones to scan product bar codes and compare prices across retailers. The spike in downloads was likely due to new social shopping features and growing awareness of bar code scanning as a comparison tool.

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    bar code scanning app _ 12.8.2010

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    The ShopSavvy bar code scanning app was downloaded over 2.15 million times in November as holiday shoppers sought to find the best deals. This was the app's highest monthly download total. Shoppers used the app on their iPhones and Android smartphones to scan product bar codes and compare prices across retailers. The spike in downloads was likely due to new social shopping features and growing awareness of bar code scanning as a comparison tool.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    32 views2 pages

    Bar Code Scanning App - 12.8.2010

    Uploaded by

    Shaishav Dabhi
    The ShopSavvy bar code scanning app was downloaded over 2.15 million times in November as holiday shoppers sought to find the best deals. This was the app's highest monthly download total. Shoppers used the app on their iPhones and Android smartphones to scan product bar codes and compare prices across retailers. The spike in downloads was likely due to new social shopping features and growing awareness of bar code scanning as a comparison tool.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    internet

    RETAILER
    December 8, 2010, 2:28 PM

    2 million holiday shoppers get a bar code


    scanning app in hopes of shopping smarter
    Comparison shopping bar code scanning app is downloaded 2.15 million times
    in November.

    Katie Deatsch, Associate Editor

    Add another big mobile bar code scanning statistic


    to the ranks this holiday shopping week.
    Comparison shopping bar code scanning app
    ShopSavvy reports its app was downloaded 2.15
    million times in November as more holiday
    shoppers try out the app in hope of nabbing the best
    deals during their gift hunting.

    Consumers downloaded the free app 1.4 million


    times to their iPhones and 750,000 times on
    smartphones using Google Inc.’s Android operating
    system. It was the biggest month for downloads
    since the app launched in November 2008,
    ShopSavvy says.

    ShopSavvy attributes the jump in part to new social


    shopping features it added to its iPhone app in
    November. Of the 1.4 million downloads by iPhone users, 400,000 were first-time downloads
    and 1 million were current ShopSavvy users updating to the app’s latest version.

    The new version of the app, ShopSavvy 4, offers a price-matching function that tells a consumer
    if a retailer will match a competitor’s price based on ShopSavvy results, as well as up-to-date
    inventory information. A blue dot by a retailer’s name on the price results pages tells shoppers if
    an item is in stock. Other features include a Twitter-like stream of short-term promotions
    aggregated from sources across the web, exclusive deals for ShopSavvy users, and the ability for
    users to add and share product photos and prices when they come across a product, price or
    retailer that’s not already in ShopSavvy’s price comparison engine.

    ShopSavvy 4 also incorporates more robust product ratings and reviews, the company says. In
    previous versions of ShopSavvy, users could scan books, DVDs, consumer electronics and other
    products to call up third-party online reviews. In ShopSavvy 4, users can add their own ratings
    and reviews and share them with other app users.
    Beyond the enhancements, ShopSavvy believes growing consumer awareness of bar code
    scanning as a comparison shopping tool played a key role in the download increase. Press
    coverage also helped. ShopSavvy was featured in 543 television newscasts during Thanksgiving
    week alone, according to monitoring service VMS.

    ShopSavvy enables consumers to scan product bar codes compare prices from local and online
    retailers. It works with the iPhone, smartphones with Android operating systems and Nokia
    smartphones. ShopSavvy says it has more than 6.5 million users worldwide, and offers pricing
    and inventory information from more than 20,000 retailers about more than 20 million products.

    ShopSavvy isn’t the only bar code scanning app boasting big numbers over the holidays.
    Consumers generated 30 times more mobile bar code scans during Thanksgiving week using a
    free app called ScanLife. Other comparison shopping bar code scanning apps include RedLaser,
    which was acquired by eBay this summer, and myShopanion—both of which are free to
    consumers. Most bar code scanning apps generate revenue by collecting affiliate or click-through
    fees from retailers.

    Find this article at: http://www.internetretailer.com/2010/12/08/2-million-holiday-shoppers-get-bar-code-scanning-app

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