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    Hoffman Sales Sheet

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    Greenleaf Book Group
    This summary provides an overview of the marketing plan and endorsements for L.P. Hoffman's novel "The Canaan Creed". The marketing plan outlines a regional talk radio campaign, national print media campaign, regional author tours and events, and targeting the book towards universities, schools, and environmental groups. The document also includes endorsements praising the book's characters, plot, and familiarity with Western issues.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    Hoffman Sales Sheet

    Uploaded by

    Greenleaf Book Group
    60 views1 page
    This summary provides an overview of the marketing plan and endorsements for L.P. Hoffman's novel "The Canaan Creed". The marketing plan outlines a regional talk radio campaign, national print media campaign, regional author tours and events, and targeting the book towards universities, schools, and environmental groups. The document also includes endorsements praising the book's characters, plot, and familiarity with Western issues.

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    HoffmanSalesSheet

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    This summary provides an overview of the marketing plan and endorsements for L.P. Hoffman's novel "The Canaan Creed". The marketing plan outlines a regional talk radio campaign, national print media campaign, regional author tours and events, and targeting the book towards universities, schools, and environmental groups. The document also includes endorsements praising the book's characters, plot, and familiarity with Western issues.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    60 views1 page

    Hoffman Sales Sheet

    Uploaded by

    Greenleaf Book Group
    This summary provides an overview of the marketing plan and endorsements for L.P. Hoffman's novel "The Canaan Creed". The marketing plan outlines a regional talk radio campaign, national print media campaign, regional author tours and events, and targeting the book towards universities, schools, and environmental groups. The document also includes endorsements praising the book's characters, plot, and familiarity with Western issues.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    “ This book’s well-drawn characters and suspenseful plot ensures that it cannot be

    pigeonholed by political or social philosophy. However, Americans need to heed


    the moral of the story, lest we find ourselves in an untenable situation.”
    —Craig Manson, Distinguished Professor and Lecturer, University of the Pacific
    McGeorge School of Law, and Former Assistant Secretary of the Interior

    “L.P Hoffman knows the West intimately and


    evokes issues with sure-footed familiarity.”
    —C.J. Box, Author of Three Weeks to Say Goodbye

      or a
    a
     
      ,    , 
    and a fugitive—one life-changing summer for wolf Regional talk radio campaign
    National print media campaign
    biologist Anna O’Neil. She needs answers. Who Regional author tours, including bookstore events
    and author speaking engagements
    shot her father and why? Then, the arrival of a Incorporation of book into universities and school systems

    mysterious document called the Canaan Creed forces Targeted advertising in trade publications
    Extensive outreach to environmental and conservation groups
    Anna to examine her own beliefs and gives her the Author podcast
    Online marketing campaign
    key to restore a divided community. But, first, Anna
    National trade marketing and sales campaign
    must find the courage to confront a hidden evil and
    The Canaan Creed, L.P Hoffman, 978-1-935375-00-5, US $14.95
    catch her father’s killer. February 2009, 329 pages, Paperback, 5.25 × 8, Hope Springs Media

    Available via Ingram, Baker & Taylor, and directly from Emerald Book Company (800.932.5420)

    P.O. Box 91869, Austin, Texas 78709 800.932.5420 www.emeraldbookcompany.com

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