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    Project 4 Final

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    This document outlines the capstone course requirements and concentration options for communication students. Students must complete either the STCO 43813 Ad Competition, STCO 48823 PR Competition, or STCO 48833 Campaigns course as their capstone. They then choose between a Public Relations, Advertising, or Integrated concentration by completing a certain number of elective courses from designated course options within their chosen concentration. The document provides the specific elective requirements and course options for each concentration.

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    Project 4 Final

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    70 views2 pages
    This document outlines the capstone course requirements and concentration options for communication students. Students must complete either the STCO 43813 Ad Competition, STCO 48823 PR Competition, or STCO 48833 Campaigns course as their capstone. They then choose between a Public Relations, Advertising, or Integrated concentration by completing a certain number of elective courses from designated course options within their chosen concentration. The document provides the specific elective requirements and course options for each concentration.

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    This document outlines the capstone course requirements and concentration options for communication students. Students must complete either the STCO 43813 Ad Competition, STCO 48823 PR Competition, or STCO 48833 Campaigns course as their capstone. They then choose between a Public Relations, Advertising, or Integrated concentration by completing a certain number of elective courses from designated course options within their chosen concentration. The document provides the specific elective requirements and course options for each concentration.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    70 views2 pages

    Project 4 Final

    Uploaded by

    api-307253935
    This document outlines the capstone course requirements and concentration options for communication students. Students must complete either the STCO 43813 Ad Competition, STCO 48823 PR Competition, or STCO 48833 Campaigns course as their capstone. They then choose between a Public Relations, Advertising, or Integrated concentration by completing a certain number of elective courses from designated course options within their chosen concentration. The document provides the specific elective requirements and course options for each concentration.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Capstone

    Courses
    Students must complete one of the following courses to finish their degree:
    STCO 43813 Ad Competition
    Students research, plan, create, execute and evaluate an advertising campaign for a national client,
    as part of the American Advertising Federation
    National Student Advertising Competition.
    STCO 48823 PR Competition
    Students research, plan, create, execute and evaluate a multimedia campaign for a designated client,
    as part of the Public Relations Student Society of
    America Bateman Case Study Competition.
    STCO 48833 Campaigns
    Working in a team to research, plan, create,
    execute and evaluate a multimedia strategic
    communication campaign for a designated client.
    Students will utilize their accumulated knowledge
    from their major courses.

    Your Next Steps


    1. Choose your elective courses and complete the adivising worksheet
    2. Meet with your advisor to confirm class
    choices
    3. Register for your next semester

    After completing
    the four gateway
    courses, pick
    one of three
    concentrations to
    guide your elective
    search...

    Public Relations
    Concentration
    Students must complete 12 hours of electives, which must include 6 hours of the
    following:
    STCO 32603 Publications
    Creation and critique of printed and digital publications. Introduction to art direction, design theory,
    planning, production, printing, digital delivery,
    brand extension and visual continuity.
    STCO 43333 ROXO Agency
    Students work for TCUs student advertising and
    public relations agency and attend a weekly onehour class to learn agency operations, professional
    roles, work practices and industry trends.
    STCO 47533 Case Studies
    Use of the case study method to analyze organizational events and problems to discover best practices and solutions, based on theory, principles and
    models related to public relations and advertising.

    Advertising
    Concentration
    Students must complete 9 hours of electives,
    which must include 6 hours of the following:
    STCO 22403 Interactive Design
    An overview of planning, strategy and constuction
    of interactive platforms such as websites, advergaming, blogs and data presentations for target
    audiences.
    STCO 36433 Social Change
    The use of advertising, public relations and marketing principles to create social change by influencing peoples attitudes and behavior. Introduces the
    field of transformative consumer research.
    STCO 44433 Global Branding
    Introduces how global brands are communicated
    and positioned to target audiences through marketing communications, including advertising, public
    relations and sales promotions.

    STCO 47433 Global Communication


    Examines sources, media delivery systems and the
    impact of globally conveyed information in different
    cultural contexts.

    STCO 43803 New Media


    Introduces the fields of advertising and public
    relations in new media. Topics include digital persuasion techniques, interactive media theory, new
    media planning and measurement, analytics, social
    media and interactive design considerations.

    STCO 46723 Social Responsibility


    Examines the Corporate Social Responsibility
    movement and its challenges. Learn how to create
    partnerships, improve the quality of life for employees and communities and measure outcomes.

    STCO 41413 Copywriting


    Examines theories, models, fundamentals and processes used in the development of effective advertising copy and its role in strategic communication.

    STCO 47523 Crisis Communication


    Students examine sources, media delivery systems
    and the impact of globally conveyed information in
    different cultural contexts.

    STCO 43113 Psychology of Advertising


    This course presents theories and models to examine consumer reactions to advertising and promotions and subsequent behaviors.

    Integrated
    Concentration

    For more information and


    additional course listings,
    visit
    stco.tcu.edu

    Students must complete 6 hours of electives.


    Any electives from the advertising or public
    relations concentrations apply.

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