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    Change of Logo and Its Effect On Branding

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    puriaakash
    Airtel recently launched a new logo marking their 200 million customer milestone. The new logo features smoother curves and lighting effects compared to the previous sharp-edged logo. The changes are meant to give Airtel a more youthful, dynamic, and innovative image as they expand their telecom business globally. Companies often change their logos to try and attract new customers, signal a change in direction, or generate excitement in the market for their brand when business starts to stagnate. Airtel spent Rs 300 crore on marketing, advertising, and rebranding with the new logo and signature tunes aimed at boosting their image and establishing them as a global leader in mobile services.

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    Change of Logo and Its Effect On Branding

    Uploaded by

    puriaakash
    108 views11 pages
    Airtel recently launched a new logo marking their 200 million customer milestone. The new logo features smoother curves and lighting effects compared to the previous sharp-edged logo. The changes are meant to give Airtel a more youthful, dynamic, and innovative image as they expand their telecom business globally. Companies often change their logos to try and attract new customers, signal a change in direction, or generate excitement in the market for their brand when business starts to stagnate. Airtel spent Rs 300 crore on marketing, advertising, and rebranding with the new logo and signature tunes aimed at boosting their image and establishing them as a global leader in mobile services.

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    Change of logo and its effect on branding

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    Airtel recently launched a new logo marking their 200 million customer milestone. The new logo features smoother curves and lighting effects compared to the previous sharp-edged logo. The changes are meant to give Airtel a more youthful, dynamic, and innovative image as they expand their telecom business globally. Companies often change their logos to try and attract new customers, signal a change in direction, or generate excitement in the market for their brand when business starts to stagnate. Airtel spent Rs 300 crore on marketing, advertising, and rebranding with the new logo and signature tunes aimed at boosting their image and establishing them as a global leader in mobile services.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    108 views11 pages

    Change of Logo and Its Effect On Branding

    Uploaded by

    puriaakash
    Airtel recently launched a new logo marking their 200 million customer milestone. The new logo features smoother curves and lighting effects compared to the previous sharp-edged logo. The changes are meant to give Airtel a more youthful, dynamic, and innovative image as they expand their telecom business globally. Companies often change their logos to try and attract new customers, signal a change in direction, or generate excitement in the market for their brand when business starts to stagnate. Airtel spent Rs 300 crore on marketing, advertising, and rebranding with the new logo and signature tunes aimed at boosting their image and establishing them as a global leader in mobile services.

    Copyright:

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    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    Change of logo and its effect on

    branding
    Importance of logo in branding
    Logo symbolizes your business and creates an image of your business in the eyes of
    your customers. Logo, is one of the many important elements of
    business branding
    The design of the logo and the process of creating one are similar to creating your
    brand. Your logo has to go together with your brand, with the ability to deliver
    positive values to your customers. Your logo should also be unique and
    meaningful so you will shine your market.
    Proper logo design creates similar effect as proper branding; it is essential to have
    one for branding purposes and gives your business an identity.
    A logo is successful when it allows the immediate recognition of the business and
    represents the business' character or attitude. A successful logo is a guaranteed
    marker.

    A logo will help you significantly in building your image and identify along with
    your brand.
    Need of logo
    • To look bigger and established
    • To increase your chance of earning venture capital or of selling a business.
    • To attract more clients. 
    • To convey that you are reputable.
    • To brand yourself
    • To explain your company name.
    • To be more memorable
    • To differentiate you from your competition.
    • To give clients a sense of stability.
    • To endear your company name to your clients.
    • To show your commitment
    Why companies change their logos?
    When do companies need a new logo design?

    Stagnant Business
    When business starts to stagnate and you keep generating the same amount of
    profit, the company may decide that it needs a new company image to generate
    some new excitement in the market. When you consider huge companies like
    Pepsi waiting to launch their new logo, it generated a lot of excitement among the
    consumer groups.
    New Product Launch

    If a company sells many different products to consumers, they would each have a
    different product logo for each different product. So when they want to change the
    look of a particular product, they would normally come up with a fresh new design
    for it. This usually involves changing the logo and maybe even add in more words
    or take out certain words completely. An example would be Gatorade, the well-
    known sports drink. They had their logo changed to show a huge, bold 'G' while
    minimizing the word 'Gatorade'. Complete new products would require completely
    new logos and design to be created specifically for them. 
    Cont…
    New Customers
    The main reason why businesses and companies need a new logo design is to try and
    capture more market share. Whenever there is a new company logo re-launching,
    it would showcase to the general public a change in the company's direction and
    identity. 
    Airtel new logo

    Airtel New Logo: Bitter or Better?


    One of the biggest telecom service providers in India, Airtel on Thursday
    launched the new company logo, marking the company’s 200 million customer
    milestone. The new Airtel Logo features more curves and lighting effects
    compared to the old sharp-edge Airtel logo. The new logo is suppose to give the
    company identity a new youthful  and dynamic look, signifying the company’s
    innovative advancement in the telecomindustry, not only in India, but across the
    Globe.
    The organization has taken up an exercise for a hugemakeover which will give
    the company an image boost.
    This new look has been particularly designed for operations within the country
    and also overseas for the perfect synergy of operations for various business
    ventures.
    Airtel logo
    Airtel which has established itself as one of the world leaders in mobile telephony has finally
    started showing the results of its Rs 300 cr. spend for marketing, advertising and branding.
    The first two change are the logo and the signature tunes. Airtel’s previous logo had both
    white and red colour sinter changeably. The interesting part was that the word “Air” was
    written in black with a white background while “Tel” was written in white on a
    red background. Sometimes they also included their slogan “Express Yourself” with the
    logo. But today the logo looks more like a curved “A” with little bit of highlighting to indicate
    what they call dynamism and the warm and friendly appeal of Airtel. They have also said
    that it represents a dynamic force of energy which would bring the management and
    customers closer. The logo type is modern, vibrant and friendly and signals our resolution to
    be accessible to our customers and stakeholders. And the lowercase is our recognition for
    humility. The red colour, which is an integral part of the brand, continues to represent
    heritage, energy and passion. The new curved and the gentle highlight almost gives the
    impression of a living object; at the same time, it represents a dynamic force of unparalleled
    energy, brings us closer to consumers and is a symbol which will help ensure instant
    recognition across diverse international markets.

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