Maslow'S vs. Herzberg'S Theory: BY, Soumya.A

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MASLOW’S vs.

HERZBERG’S
THEORY

BY,
SOUMYA.A
INTRODUCTION
• Motivation:
The driving force within
individuals by which they attempt
to achieve some goal in order to
fulfill some needs or expectation

The Basic Motivation Process


Attainment of
Unsatisfied Drive toward goal
goal (need
need to satisfy need
satisfaction)
MASLOW’S HIERARCHY OF
NEEDS THEORY

Abraham Maslow
(1908-1970)
Abraham Maslow - Every person has five basic needs

•Physiological needs - food, clothing, shelter, and other basic


physical needs
•Safety needs - desire for security, stability.
•Social needs - need to interact and affiliate with others and to feel
wanted by others
•Esteem needs - needs for power and status
•Self-actualization needs – It is desire to become what one is
capable of becoming-to maximize one’s potential & to accomplish
something
Herzberg’s Two-Factor Theory of Motivation

• A theory that identifies two sets of


factors that influence job satisfaction:
– Motivators: Job content factors such as
achievement, recognition, responsibility,
advancement, and the work itself. Only
when motivators are present will there be
satisfaction.
– Hygiene Factors: Job-context factors
such as salary, interpersonal relations, job
security, working conditions, company
policies and administration. If hygiene
factors aren’t taken care of there will be
dissatisfaction.
Herzberg’s Two Factor Theory
Maslow vs. Herzberg
• Maslow and Herzberg both tend to
oversimplify the motivational process,
emphasize the same set of relationships and
deal with same problem.
• Maslow formulated the theory in terms of
needs and Herzberg in terms of goals.
• Herzberg recommended the use of hygiene
factors to help people to attain their lower
level needs & motivators to meet upper
level needs.
HERZBERG’S
MASLOW’S theory theory
1) The •Unsatisfied needs •Needs causes
satisfaction energize behavior, performance
performance this behavior causes
relationship performance •A satisfied(hygiene)
Need is not a
2) Effect of need •A satisfied need is
motivator other
not a motivator satisfied needs are
motivators
3) Need order •Hierarchy of needs •No hierarchy

4)Effect of needs •All needs are •Only some needs are


motivators at various motivators
times
5) Worker level •Relevant for White
•Relevant for all
collar, professional
workers workers

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