Sport Obermeyer Solution
Sport Obermeyer Solution
Sport Obermeyer Solution
12/07/2021 1
How many to produce initially?
• 10 different styles with different forecasted
demand and Standard deviations
• Minimum order at least 10000 units
• Production to be done in Hong Kong vally
• Price difference between various styles is to
be ignored.
12/07/2021 2
Data
•Retail price of parka (p)= $112.50
•Cost of producing each parka (c) = $85.5 Style Forecast Average Forecast St. Dev Unit Price
•Expected profit from each parka sold = 24% Assault 2525 680 90
Total 20000
12/07/2021 3
The Optimal Service Level
• Expected benefit from extra unit = (1-CSL*) (p-c)
• Expected loss from extra unit = (CSL*)(c-s)
• The marginal contribution of raising order size to
O*+1 = (1-CSL*)(p-c)-CSL*(c-s)
• At optimal level the marginal contribution should be
zero
• CSL*=P(D<=O*) = (p-c)/(p-s) = 0.75
• Z= 0.6745
• O*= μ +0.6745σ
Source: Supply Chain Management by Sunil
12/07/2021 Chopra, Peter Meindl 2nd Edition, Pearson 4
Education
The Optimal Order Level
Optimal Order
Style Forecast Average Forecast St. Dev Unit Price Quantity
Total 26354
*Order for Gail and Isis styles were modified as the minimum order for Hong Kong
unit for any style is 600
12/07/2021 6
Shifting to China
Forecast Optimal Order Adjusted HK Final China Final
Style Average Forecast St. Dev Unit Price Quantity Order Order Order
•China plant has a minimum requirement of 1200 units per style so Gail, Isis, Entice,
Assault, Teri and Stephanie ordering quantities has been increase
•However, they are still below the optimal level.
12/07/2021 7