Sport Obermeyer Solution

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SUCM

12/07/2021 1
How many to produce initially?
• 10 different styles with different forecasted
demand and Standard deviations
• Minimum order at least 10000 units
• Production to be done in Hong Kong vally
• Price difference between various styles is to
be ignored.

12/07/2021 2
Data
•Retail price of parka (p)= $112.50

•Cost of producing each parka (c) = $85.5 Style Forecast Average Forecast St. Dev Unit Price

Gail 1017 388 110

•Salvage value of each parka (s) = $76.5 Isis 1042 646 99

Entice 1358 496 80

•Expected profit from each parka sold = 24% Assault 2525 680 90

Teri 1100 762 123

(of 112.50) = $27 Electra 2150 807 173

Stephanie 1113 1048 133

•Expected loss on each parka left = 8% (of Seduced 4017 1113 73

Anita 3296 2094 93

$112.50) = $9 Daphne 2383 1394 148

Total 20000

• optimal service level is CSL*

•Corresponding optimal order level is O*

12/07/2021 3
The Optimal Service Level
• Expected benefit from extra unit = (1-CSL*) (p-c)
• Expected loss from extra unit = (CSL*)(c-s)
• The marginal contribution of raising order size to
O*+1 = (1-CSL*)(p-c)-CSL*(c-s)
• At optimal level the marginal contribution should be
zero
• CSL*=P(D<=O*) = (p-c)/(p-s) = 0.75
• Z= 0.6745
• O*= μ +0.6745σ
Source: Supply Chain Management by Sunil
12/07/2021 Chopra, Peter Meindl 2nd Edition, Pearson 4
Education
The Optimal Order Level
Optimal Order
Style Forecast Average Forecast St. Dev Unit Price Quantity

Gail 1017 388 110 1278

Isis 1042 646 99 1477

Entice 1358 496 80 1692

Assault 2525 680 90 2983

Teri 1100 762 123 1613

Electra 2150 807 173 2694

Stephanie 1113 1048 133 1819

Seduced 4017 1113 73 4767

Anita 3296 2094 93 4708

Daphne 2383 1394 148 3323

Total 26354

•The demend is speculative at this stage


•We need only 10,000 as the minimum order to start products
•The company should order only the minimum number to minimize the risk due to
speculated projections.
12/07/2021 5
Final Order for HK production
Forecast Optimal Order Adjusted HK Final
Style Average Forecast St. Dev Unit Price Quantity Order Order

Gail 1017 388 110 1278 484 600

Isis 1042 646 99 1477 560 600

Entice 1358 496 80 1692 642 642

Assault 2525 680 90 2983 1131 1131

Teri 1100 762 123 1613 612 612

Electra 2150 807 173 2694 1022 1022

Stephanie 1113 1048 133 1819 690 690

Seduced 4017 1113 73 4767 1808 1808

Anita 3296 2094 93 4708 1786 1786

Daphne 2383 1394 148 3323 1260 1260

Total 26354 10000 10151

*Order for Gail and Isis styles were modified as the minimum order for Hong Kong
unit for any style is 600

12/07/2021 6
Shifting to China
Forecast Optimal Order Adjusted HK Final China Final
Style Average Forecast St. Dev Unit Price Quantity Order Order Order

Gail 1017 388 110 1278 484 600 1200

Isis 1042 646 99 1477 560 600 1200

Entice 1358 496 80 1692 642 642 1200

Assault 2525 680 90 2983 1131 1131 1200

Teri 1100 762 123 1613 612 612 1200

Electra 2150 807 173 2694 1022 1022 1022

Stephanie 1113 1048 133 1819 690 690 1200

Seduced 4017 1113 73 4767 1808 1808 1808

Anita 3296 2094 93 4708 1786 1786 1786

Daphne 2383 1394 148 3323 1260 1260 1260

Total 26354 10000 10151 13076

•China plant has a minimum requirement of 1200 units per style so Gail, Isis, Entice,
Assault, Teri and Stephanie ordering quantities has been increase
•However, they are still below the optimal level.

12/07/2021 7

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