U P DAT E 12/2009

 ALTERNI  ALTERNI
Focuses on Festive Gift Packs
Asian Traditional – pg 10
Medicine
– pg 4
 Holista Biotech
Shows The Way
– pg 14

 Collagen
Holding Us
Together
– pg 16

www.alterni.com PP 13637/01/2009(020534) AJL 931352 For ALTERNI Members Only

 From the editor’s desk

Focusing on the oldest

EDITOR’S NOT E

and the richest

Welcome yet again to another It is powerful and sustained because it is
issue of ALTERNI TIMES… the last backed by science.
one for 2009. This time, the focus is We at ALTERNI are now bringing traditional
on Asian traditional medicine – the systems of medicine back to the world in
oldest and richest in the world. our store, the first in the world, focusing and
The medicine systems of China and India can be expounding the confluence of the various
traced back to 4,000 years ago. This clearly pre- systems and the richness of their diversity.
dates European medicine. We are working very hard to keep upgrading
Indeed, elements of Asian systems of medicine the user experience of our store. We will be
were incorporated into the European systems opening more stores in Malaysia and beyond.
by the European conquerors of the past. Oh yes, Merry Christmas and a Healthy 2010
Asian traditional medicine had been blossoming to all of you.
but unfortunately it was “submerged” by the
“tsunami” of Western Medicine.
Now, all over the world, traditional systems of
medicine are seeing a remarkable revival. Dato’ Dr. Rajen M.

ALTERNI Inbox
Dear Dr. Rajen,
I'M a busy mother, working in a stressful environment that
pays a low salary. I have a three-year-old son who has a poor
appetite. He also has bad sinus and breathes heavily, especially
at night. Almost every week, we have to take him to the doctor
for runny nose, cough and fever caused by his sinus. I’ve
started my son on GRIFATON™ three weeks ago and it is with All published letters will receive
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worth RM40.
son’s appetite has since improved tremendously and his heavy
breathing is gone. My son’s health is so much better and I can
save on medical expenses, which helps the family. Write to ALTERNI TIMES Newsletter.
12th Floor, Amcorp Trade Centre,
Thank you ALTERNI. PJ Tower, No. 18, Persiaran Barat,
Off Jalan Timur, 46050 Petaling Jaya.

Yours sincerely, Please include your name, address, 

IC number and phone number.
Phoebe,
Johor Bahru Letters may be edited for length and clarity.

2 A LT E R N I T I M E S D E C E M B E R 2 0 0 9
Contents

C ONT ENT S
EDITOR
COVER STORY Dato’ Dr. Rajen M.
4 › ALTERNI Focuses on
Asian Traditional Medicine
4 C O O R D I N A T O R S
Cheah Wai Leng, Lim Swee Juin
P U B L I S H E R
N AT U R A L R E M E D I E S
COVER STORY ALTERNI (M) Sdn Bhd
› M isai Kucing 6
ADVISORY BOARD
God’s Gift in Our Garden
6 › K acip Fatimah 7
Dr. Amir Farid Datuk Ishak
(Consultant & Gynaecologist)
Traditionally for the New Mother Dr. Gary Green (Chiropractor)
› Honey 8
NATU R A L Dr. P. Narayanan (Ayurvedic Physician)
REMEDIES Food of the Gods
Dr. Markizah Halim (Osteopath)
LEARN MORE Dr. A.J.A. Peter (Psycho-orientologist)
7 › So You Know Everything?
Green Facts
9 ALTERNI is a synthesis of two Latin words:
Alter means “to change” or “be different”
PROMOTION
and nito means to “make it better”.
NATU R A L
REMEDIES
› ALTERNI Festive Gift Packs 10 ALTERNI seeks to make alternative
therapies the core of its business.
› Guess & Win Contest 11
8 PRODUCT
By employing modern technologies, the
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› Honeywell Air Purifier 12 directly with unique world-class products.
NATU R A L
REMEDIES
ALTERNI is part of Holista Biotech
SUCCESS STORY
– a group of companies in the natural
› NACOX™ 13
product value chain. Holista Biotech is a
9 ANNOUNCEMENT Bio Nexus company.
› Holista Biotech Shows The Way 14 MEMBERSHIP
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S TAY I N G S H A R P
L EA RN MORE year. It costs RM25 but is available free to
› Collagen 16
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Holding Us Together
10 › Handphones & Brain Tumour 18
C I R C U L AT I O N S E R V I C E S
ALTERNI (M) Sdn Bhd
ANNOUNCEMENT
12th Floor, Amcorp Trade Centre,
› ALTERNI website 19
PJ Tower, No. 18, Persiaran Barat,
P ROMOTION Off Jalan Timur, 46050 Petaling Jaya,
› GRIFATON™ 20 Selangor.
Colouring Contest Winners
18 › ALTERNI Retail Outlet 22
T elephone:
Hotline:
603 - 7965 2888
1 300 88 1717
Happenings Fax: 603 - 7965 2777
STAYIN G E-mail: [email protected]
SHA RP
› 2010 Year of the Tiger 23
Website: www.alterni.com
MINGS Outlook
PRINTER

22 Q&A
› Expert Answers 24
 rint Scope Sdn. Bhd.,
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38 & 40, Jalan PBS 14/3,
Taman Perindustrian Bukit Serdang,
› Why BONEX® GOLD Green Tea? 24 43300 Serdang.
The information in ALTERNI TIMES is intended
ANNOUNCEMENT
PRODUCTS for educational purposes. For detailed advice,
› Product Catalogue 25 please contact qualified health care or medical
professionals.

A LT E R N I T I M E S D E C E M B E R 2 0 0 9 3
 ALTERNI
C OVER STORY

“ MALAYSIA is truly blessed. History

We have an amazing history and Let us look at our history. We are in the
heart of the oldest rainforests in the world.
geography that could make us the According to the Guinness Book of Records,
world leader in the area of Asian our rainforests are more than 130 million
Traditional Medicine.” years old.
Unlike the Amazon, we were never hit by
the Ice Age, which means that our forests
have been the test bed of more than 130
million years of evolution. Our flora and
fauna have had tremendous opportunity to
evolve and give us such a biodiversity.
One in eight of the species found on the
planet lives amongst us! Indeed, we are
a mega diversity nation. We rank No. 12
worldwide and No. 4 in Asia, behind India,
China and Indonesia.

4 A LT E R N I T I M E S D E C E M B E R 2 0 0 9
Focuses on Asian
Traditional
Medicine
By Dato’ Dr. Rajen M.

Geography It is perfectly natural for a Malay man to

In terms of geography, we are just as blessed. seek acupuncture treatment as it is for a
We snugly fit just above the equator. We Chinese woman to seek Ayurvedic help, or
have the peninsula and the northern top for an Indian lady to go looking for a sinseh.
of Borneo. We have a mountain range that While we take it for granted, it happens only
forms the backbone of the peninsula; the here and nowhere else on the planet!
highest mountain in South-East Asia; and we That is why we are specialising in Asian
are surrounded by seas. Traditional Medicine, especially in our
That is not all. We are equidistant from India store, which has moved from 8 Avenue to
and China. This has made it possible for Amcorp Mall (at the ground floor in our
peoples of these lands to come and settle in new offices) in Petaling Jaya.
Malaysia with the early advent of sea travel.
For more than 500 years the traditions,
including that of health and healing, of
the peoples of India, China and Indonesia
have been intermingling with that of the
indigenous people. This cross fertilisation
has resulted in a rich hybrid of Asian
Traditional Medicine that has been
practiced in Malaysia.

A LT E R N I T I M E S D E C E M B E R 2 0 0 9 5
 Misai Kucing
NATUR AL R EMEDI ES

God’s Gift in Our Garden

WE have right in our garden a very lovely positive effect in the treatment of kidney
looking whitish flower that looks like the stones (which are merely compacted acid
whiskers of a cat, hence its Malay name, salts).
Misai Kucing (Orthosiphon species) or • It seems to remove uric acid and is
Remujung. commonly used as remedy for gout.
It is more than lovely looking. Misai Kucing Dosage forms
is used for the treatment of a variety of • Misai Kucing leaves are slowly brewed
ailments – gout, arthritis, rheumatism and in hot water, allowing the water-soluble
similar inflammatory conditions. active ingredients to enter into the
It is also used as a remedy for kidney stones solution.
and can be useful as part of a detoxification • The old housewife’s remedy is to boil a
programme as it would safely help escort handful of fresh leaves. The water is kept
acids out of joints. boiling until half the amount is boiled
The pharmacology off. This can sometimes damage the key
active ingredients of the herb.
• A safe and effective mild herbal diuretic,
it causes the body to throw out excess • Increasingly, the leaves are dried and a
fluids. hot water infusion is made as and when
needed.
• It has a mild but sustained anti-
inflammatory effect that could be used in • These days pharmacies carry ready-to-
arthritic conditions. use tea bags that release their active
ingredients when infused in hot water.
• Misai Kucing basically flushes out of the
The tea bags contain leaves of the plant
body acids that irritate and inflame joints.
that are cut and dried.
It also seems to gently flush out excess
water from the joints. • Capsules offering the herb that has been
standardised and extracted are sold in
• It contains ample potassium to replace
pharmacies, usually in combination with
what is lost from the body in the diuretic
other herbs especially for arthritis.
process. It does not provoke or aggravate
Note: Taking the Misai Kucing tea can cause you to
the kidneys like modern diuretic drugs do. urinate more often in response to the diuretic action.
• Clinical trials have confirmed the plant’s To avoid dehydration, just drink more water.

ALTERNI recommends

Misai Kucing®
Misai Kucing is known as a traditional medicinal herb, cultivated for use in
the treatment of kidney and bladder ailments. It is also used as a remedy
for kidney stones, nephretis, gout, diabetes, hypertension and rheumatism.
MISAI KUCING® 20 tea bags— RM29.90

6 A LT E R N I T I M E S D E C E M B E R 2 0 0 9
Kacip Fatimah

NATUR AL R EMEDI ES
Traditionally for the New Mother
GROWN freely in the garden, it was the The herb has been traditionally used as an
medicine of choice for new mothers in anti-dysmenorrhoea, a treatment of painful
Malay homes until the onslaught of modern or difficult menstruation.
medicine which came with a price tag. Other traditional uses of the plant include
The herb Kacip Fatimah (Labisia pumila) the treatment of dysentery, rheumatism
grows quickly, between six and nine and gonorrhoea. It is also used as an
months. anti-flatulence by helping to prevent the
“In the course of one pregnancy,” according formation of gas.
to an old Malay traditional medicine man, Kacip Fatimah is not just used in Malaysia;
when a woman is pregnant, her husband all the indigenous people of the region use
would plant it. The plant will be ready to it. And in Malaysia today, it is not just Malay
help when the baby arrives.” and other indigenous women who use it –
The most famous is its ability to restore Chinese and Indian women are discovering
vaginal laxity following pregnancy and its uses.
childbirth. The herb is a small genus of slightly woody
The word “kacip” refers to “clip” or “grip”, an plants of the family Myrsinaceae and it
obvious reference to its vaginal-tightening is found in Indochina and throughout
ability. Malaysia.
Traditionally, pregnant Malay women Kacip Fatimah or “Akar Fatimah,” named
consume the water decoction of the root after Fatimah, the daughter of the Holy
of the plant for induction and facilitation of Prophet of Islam, is our second most
labour. famous herb, after the now world famous
Tongkat Ali (Eurycoma longifolia Jack).
It is no surprise that Kacip Fatimah is
making a comeback as enlightened It bears noting that the husband of
Malaysian women are now using the herb, Fatimah, the son-in-law of the Prophet,
especially as an afterbirth tonic. is Ali after whom Tongkat Ali is named.
It is not just pregnant women who benefit
from Kacip Fatimah.

Look out for our

KACIP FATIMAH
coming in 2010!
A LT E R N I T I M E S D E C E M B E R 2 0 0 9 7
 Honey
NATUR AL R EMEDI ES

Food of the Gods

HONEY in Ayurveda is the “highest food” The effect of honey on dosha (mind and
and is referred to as “Food of the Gods.” It is body) is as follows:
considered as a “pre-digested” natural “food It aggravates vata (thin person to develop),
concentrate of flowers and plant essences. scrapes kapha (trims a fat or big person),
The FAO Codex Alimentarius Commission normalises pitta (medium-sized and well
defines honey as “the natural sweet proportioned person) and rakta (blood
substance produced by honeybees from the tissue and circulation).
nectar of flowers or from secretions coming In effect, it promotes healing process.
from living organisms feeding on plants,
that bees gather, transform and combine The presentation will dwell on the basic
with specific ingredients, store and leave to principle of Ayurveda and the concept of
ripen in the combs of the hive.” the “balance of dosha.”
In Ayurveda honey is called "madhu." Its
qualities are explained as follows: The Pure Honey Test
1. Raw unprocessed honey, which is rich in
"Vaatalam guru sheetam cha
enzymes, will “cook” an egg without heat.
raktapittakaphapaham
2. Break an egg and remove the egg white.
Sandhatru cchedanam ruksham kashayam 3. Add some honey and leave it aside for
madhuram madhu." one minute.
"It has sweetness (madhura rasa) with added 4. The yolk is “cooked” and there is no more
astringent as end taste (kashaya anu rasa). egg smell, instead it smells and tastes like
It is heavy (guru guna), dry (ruksha) and kaya.
cold (sheeta). 5. Orang Asli consider this a “luxury meal.”

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Wild Rainforest Honey is richer remote areas of Malaysia. It contains a
in nutrition, flavour and aroma. unique blend of highly concentrated
It is a natural sweetener and life sustaining elements – amino acids,
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WILD RAINROREST HONEY 450gm — RM29.90 ROYAL HONEY 450gm — RM39.90

8 A LT E R N I T I M E S D E C E M B E R 2 0 0 9
So You Know Everything?

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2. Over 300,000 deaths per year are 7. 7,000 to 14,000 barrels of oil are used
linked to climate change. The figure per hour to produce plastic bags.
is expected to increase to 500,000 by 8. Less than a fraction of one percent of
2030 (Global Humanitarian Forum). water in our global reserve of water is
3. 80 percent of dam water evaporates drinkable.
due to global warming (National 9. The UN estimates that by 2025, 30
Agency of Climate Change). percent of the world population in 50
4. 50 to 200 years — that is how long countries will face water shortages.
carbon dioxide stays in the earth’s 10. About 13 million hectares of forests, an
atmosphere before it is absorbed area the size of Greece or Nicaragua,
into carbon sinks (US Environmental disappear every year (UN Environment
Defence Fund). Programme).
5. There has been a 35 percent increase 11. In 2007, river dolphins were declared
in the global carbon dioxide emissions extinct in China.
from the burning of fossil fuels since the
Kyoto Protocol was signed in 1992 (US
Environmental Defence Fund).

A LT E R N I T I M E S D E C E M B E R 2 0 0 9 9
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A LT E R N I T I M E S D E C E M B E R 2 0 0 9 11
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 Holista Biotech
AN NOUNC EMENT

Shows The Way

“ This [collaboration] will cement Malaysia's place as a global halal hub and
as a player in the collagen market. Currently, collagen comes mainly from
Germany and China... None is being supplied by an Islamic nation, so this
is the opportunity for us and my alma mater USM to leave its mark on the
industry.” — Dato’ Dr. Rajen M.
By Karamjit Singh.

To the sceptics of Malaysia's emerging This is the first time a Malaysian biotech
biotechnology industry, the success of company has made such a bold corporate
Holista Biotech Sdn Bhd and its CEO Dato’ move. To Rajen, the decision to undertake the
Dr. Rajen M. make a statement that there reverse takeover was motivated by the desire
are strong roots growing in the industry. to go global. “Our biotech entrepreneurs
The headline news is BioNexus status need to look beyond Malaysian borders. By
Holista Biotech's recent reverse takeover of us doing this, we are essentially taking our
Perth-based biotech firm CollTech Australia products, our brand and technology to the
Ltd which is listed on the Australian Stock global market,” he observes.
Exchange. CollTech has since been renamed “It is like you have been riding a motorcycle
Holista Colltech Ltd (www.holistaco.com). and riding it well all this time but now you
Both companies are working on products have to learn to drive a racing car and build
that have to do with collagen. CollTech the right infrastructure and develop skills
specialises in the development and set around that racing car.”
commercialisation of ovine (sheep) collagen The deal with CollTech came about partly
products and is currently the only company because of the economic crisis, which
in the world with the patented process to caused a waning in investor appetite for
effectively extract ovine collagen. start-ups. Thus CollTech, with its weak share
Ovine collagen is disease-free and sourced price, being far from market with its product
from certified and fully traceable livestock, and starved for further funding, was ready
namely, sheep. Most importantly, ovine to be acquired. The timing could not have
collagen is culturally acceptable and halal been better for Rajen as the Australian
certified. The patent is valid until 2023. The currency had weakened by about 25
company has also filed provisional patents percent, from A$1 to RM3 to A$1 to RM2.35,
in nanotechnology collagen and collagen when the deal was signed in November.
eye drops.

14 A LT E R N I T I M E S D E C E M B E R 2 0 0 9
“Holista was able to generate the cash flow “In Australia, we use an enzyme from a
and get the valuation necessary to support fungus to break down the proteins. We
a deal of this nature. And now, we have hope to produce a cheaper alternative than
an Australian route to globalise some of fungus, which is an expensive ingredient.
the technologies we have been working This will allow us to do three things. We
on.” he says. Rajen also gets to tap the can provide cheaper halal collagen. Just
existing collaborations that CollTech has because it is halal does not mean it should
with some leading Australian universities; be priced at a premium. Second, this will
his chief scientific officer at CollTech has a allow us to improve our margins and finally,
Cambridge University PhD. because it can be offered at a lower cost,
Rajen is excited about bringing back some we can go into the mass market.”
of the trade secrets, technology platforms The collaboration with UTM is on a skin
and patents owned by CollTech and cream with kacip fatimah extract. UTM has
working with Malaysian universities to already applied for a patent on an anti-
further improve on them. Specifically, he is aging cream with kacip fatimah for skin
looking at the halal market. treatment. Building on this, Holista and
“This will cement Malaysia's place as a UTM have come up with a formulation
global halal hub and create a space for us that uses the ovine collagen and work is
in the collagen market. Currently, collagen ongoing with a product expected to hit the
comes mainly from Germany and China, shelves in January.
with some from the US,“ says Rajen. “No Rajen is confident that the USM team,
collagen is being supplied by an Islam ic led by Prof. Aishah Latiff, and the UTM
nation, so this is the opportunity for us and team, led by Prof. Ramlan Aziz and Prof.
for my alma mater, Universiti Sains Malaysia Dr. Mohamad Roji, will succeed in their
(USM), to leave our mark on the industry. By research. “There are some really smart
sharing what CollTech has, USM is getting a people there,” he says. Besides working on
running start in its work.” enzymes, the two university teams will
With USM being part of the BioNexus be working on standardised extraction
Partnership Programme, this collaboration processes and studying toxicity levels.
shows that the ecosystem being put in For Rajen, the race is on to get his products
place in biotech is slowly coming together. successfully to the market and to prove that
Rajen signed two MoUs with USM and a Malaysian company has the guts, vision
Universiti Teknologi Malaysia to work on and execution capability to become a player
halal collagen. On Sept 17, CollTech's supply to be reckoned within the biotech arena.
of sheep skin comes from an Australian — The Edge
abattoir that is certified halal and exports
sheep to the Middle Eastern markets.

A LT E R N I T I M E S D E C E M B E R 2 0 0 9 15
 Collagen
STAYING SHAR P

Holding Us Together
IT is the glue that holds our body together. (Targeted at vegetarians, there has been
Collagen, from the Greek word kola or colla, an increased use of “plant collagen” when
is a tough structural fibrous protein. people were hesitant to use bovine or
avian collagen after the outbreak of mad
Collagen is the most abundant protein in
cow and Avian bird flu.)
mammals, about one quarter of all of the
protein in the body. Used for perceived safety benefits, they are
manufactured from insolubilised total flour
It is the main protein of the connective
proteins or from gluten.
tissue. It has great tensile strength, and is
the main component of ligaments and These protein sources are a complex
tendons. mixture of soluble and insoluble materials,
which then require hydrolysis to overcome
It is responsible for skin elasticity, and
insolubility issues.
its degradation leads to wrinkles that
accompany aging. Collagen also fills out
the cornea where it is present in crystalline Marine
form. It is also used in cosmetic surgeries, Marine collagen comes from fish, mostly
like lip enhancement. fish scales. It can be used as a collagen
substitute. However, there are several issues
We lose collagen as we age. We lose
that stand in the way of its widespread uses:
collagen due to wear and tear. We lose
collagen due to burns, injury and surgery. Non-mammalian
Marine proteins are quite different from
Thus, it should come as no surprise that
mammalian protein. There are different
collagen is the subject of much scientific
structural complexities that exist in the fish
and commercial interest. There are three
kingdom.
areas of collagen use – as food, as cosmetic
and in medical situations. Lower Temperature
Fish live and die in temperatures that are
Let us look at sources of collagen:
very different from that of mammals. Fish
are cold blooded while mammals are warm
Plants blooded. This again complicates the use of
Plants simply do not produce collagen. fish collagen as a substitute for mammalian
The “plant collagen” that the personal care collagen.
and cosmetics industry uses are frequently
hydrolysed wheat proteins.

16 A LT E R N I T I M E S D E C E M B E R 2 0 0 9
Ocean Toxins
The oceans are increasingly being used However, the market of avian collagen
as the dumping sites of humanity’s literally collapsed as a result of the fallout
careless excesses. As the oceans become from the avian bird flu scare and is unlikely
more polluted, the fish are increasingly to recover.
becoming toxic. Thus, their flesh and oils
are increasingly toxic to us.
Mammals
Not Traceable Collagen from mammals is most similar to
Perhaps, the biggest constrain for the use that which is found in us. Logically this is
of fish collagen is that it is not traceable. the best for collagen replacement.
This is further complicated by the issues of
Since we became farmers, we have
toxic pollutants increasingly found in fish
domesticated pigs, cows and goat/sheep –
and other marine life.
for our meat (and hence collagen).
Fish Odour
The collagen of cows and pigs are
There is a fishy smell to fish collagen that does
abundant and easier to extract but present
get in the way of its widespread use.
serious religious and cultural issues will
Cost always prevent its widespread use.
You just do not yield as much collagen
On the other hand, sheep and goats are
from fish as you would from mammals and
cleaner and better accepted sources of
thus, fish collagen carries a price premium.
meat (and hence collagen).
(Sheep collagen is referred to as ovine
Avian collagen while that from cow is bovine
Birds are a better source of collagen. Indeed,
collagen and that from pig is porcine
there has been work in Harvard Medical
collagen.)
School on collagen from chicken.
However, the collagen from sheep is very
Birds are certainly better than fish as a
difficult to extract and also yields less
collagen source. They are warm blooded
collagen per animal.
and live in temperatures closer to ours.
Soon our BONEX® will contain ovine
They are also devoid of the toxins of the
collagen instead of bovine collagen.
oceans that fish carry. Avian collagen is also
more costly than mammalian collagen –
again on the basis of poor yields.

ALTERNI recommends

BONEX® GOLD
BONEX® GOLD is a full bone formula with a unique combination
of collagen hydrolysate and milk calcium extracts which has been
scientifically proven to help:
• Enhance joint development • Strengthen bones
• Reduce osteoarthritic pain • Increase mobility
BONEX® Gold — RM150 (30 sachets)

A LT E R N I T I M E S D E C E M B E R 2 0 0 9 17
 Handphones
STAYING SHAR P

& Brain Tumour

LONG-TERM use of handphones can cause Despite its findings, some critics believe
brain tumours, according to a major World the Interphone study has played down
Health Organisation study. the real risks by including people who use
a handphone only infrequently, and by
People who have used a handphone for
excluding children altogether.
more than 10 years face a “significantly
increased risk” of developing brain tumours Critics point out that the study was partly
such as glioma, says the Interphone study. funded by the handphone industry, whose
own research has invariably failed to find
The study reviewed the evidence from 13
any link between its products and brain
countries, involving around 12,800 people,
tumours.
according to a report published in October.
The conclusions of the study will be Source: Daily Telegraph, October 24, 2009.
published later this year.
Study head Dr. Elisabeth Cardis said the
report will include a “public health warning”
about handhone usage, especially among
children.
France has been one of the first countries
to act, and has banned the use of
handphones in primary schools. Britain
has cautioned about the overuse of
handphones by children and adolescents.
The Interphone researchers said six of the
eight studies they reviewed found that
mobile phone usage increased the risk of
glioma by up to 39 percent, while the risk
of acoustic neuroma, a benign tumour
between the ear and the brain,
increased nearly four times among
people who had used a handphone
for more than 10 years.

18 A LT E R N I T I M E S D E C E M B E R 2 0 0 9
Now more direct,

AN NOUNC EMENT
more rewarding
Natural wellness is now even more direct with our new ALTERNI website. 
We've redesigned it to give you a more user-friendly experience, with all
your favourite products, ALTERNI updates and the latest  wellness  news
available 24/7 — just a click away. And even better, we've got some fantas-
tic members-only benefits just waiting for you.
So hurry, log on for unbelievable ALTERNI privileges today!
First time logging in? Here’s how you do it.

1. Log on to www.alterni.com
2. Click on Member Login.

3. Key in (Member ID) under your username.

4. Key in the default password: ALTERNI.
5. For personal security reasons, you must
change the password to one of your own
choice. You may also change your User
Name if you like.

6. Get ready to enjoy the benefits of

your online membership.

Please contact our Customer Care Centre

at 03-7965 2888 for your member ID.

ALTERNI is now on Facebook.

Join us @ www.facebook.com
ALTERNI_HOLISTA

www.alterni.com A LT E R N I T I M E S D E C E M B E R 2 0 0 9 19
 ASIAN ALTERNATIVES, ENRICHED BY SCIENCE

Children are especially vulnerable to viral infections. That’s why we need to

provide them daily nourishment that helps boost their immunity. GRIFATON™
is a delicious powdered drink mix enriched with the extract of Grifola frondosa,
one of the most extensively researched mushrooms. The extract is produced
under stringent quality control of the renowned Yangtze Delta Region
Institute of Tsinghua University, China. GRIFATON™ is high in beta D-glucan
polysaccharide that helps to boost immune cells in your child’s body.
 TM

The nt est
Colouring Co
Winners
Grand Pr
GRand Prize
Three mo e iz
nths
Abilash Jayaraj Menon, 9, Klang supply of
Member ID 700002919 GRIFATON™

Consolation Prizes

Jerusha Johnson, 6, Kuala Lumpur Abhijay Jayaraj Menon, 12, Klang

10x Member ID 700000818 Member ID 700002919
ation
Consol Chen Shen, 5, Petaling Jaya Natalie Kok, 6, Klang
Prizes Member ID 800040647 Member ID 700008401

RM30 her Elany Wafiqah, 6, Sungai Buloh Nura Farisha Badlishah, 5, Petaling Jaya
I vouc Member ID 800058814 Member ID 800058938
ALTERN
Amos Lim Shi Qian, 6, Ayer Itam Ahmad Aqil, 6, Petaling Jaya
Member ID 800040885 Member ID 800058984
Chen Wei, 7, Petaling Jaya Nurul Hanin Iman, 5, Petaling Jaya
Member ID 800040647 Member ID 800058986

GRIFATONTM the natural immunity booster

• Enhances your child's immune system
• Boosts immune cells to fight against
invaders/pathogens
• Helps reduce the risk of cold and flu infections
• Enhances resistance to bacterial and viral diseases
• Natural and safe

For more information, please call ALTERNI Customer Care Centre @ 03 – 7965 2888.
You can also visit ALTERNI retail outlet at Lot G-15, Amcorp Mall or log on to www.alterni.com
 ALTERNI Retail Outlet Happenings
AN NOUNC EMENT

Be earth-Friendly with
Promotion Period: 11th Nov - 31st Dec 2009

FREE ALTERNI earth-friendly

tote bag with purchase of
RM200 & above. Or, get it for
RM10.
Send us your
empty supplement/ Proceeds from the sale of tote bags and
plastic bottles for bottles for recycling will be donated to
recycling. Lovely Disabled Home.

Exclusively at ALTERNI retail outlet,

Lot G-15, Amcorp Mall Call 03-7955 3666 Log on to www.alterni.com

Amcorp Mall G-15 Launch

October marked the beginning of a new era
3rd for ALTERNI with the launch of its first ever
OCT 09 concept store providing the best of Asia’s
Traditional Medicine under one roof.
"Asian Alternatives, Enhanced by Science," the tagline for ALTERNI,
is backed and proven by several world renowned research institutes.
Our CEO, Dato’ Dr. Rajen M., did the honours at 10.10am followed by a line-up of
exciting activities.

GRIFATON™ Launch
10th Just a week after the opening of the new concept
store, ALTERNI launched GRIFATON™, a natural
OCT 09 immunity booster for children.
Made from extracts of the Maitake mushroom (Grifola frondosa), the great tasting
GRIFATON™ with its powerful beta D-glucans enhances your child’s defences against
diseases, infections, germs and viruses.
If you’ve not tried our GRIFATON™, please call 03-7965 2888 for a FREE trial pack or
visit our outlet at G-15, Amcorp Mall for a FREE sampling.

22 A LT E R N I T I M E S D E C E M B E R 2 0 0 9
 ASIAN ALTERNATIVES, ENRICHED BY SCIENCE

Terms & conditions apply.

Get the special edition 2010 Year of the Tiger MINGS Outlook Booklet.
FREE with a minimum purchase of RM100 of ALTERNI products.
Hurry! Limited copies available!
Promotion Period: 14th December 2009 - 6th February 2010

For more information, please call ALTERNI Customer Care Centre @ 03 – 7965 2888.
You can also visit ALTERNI retail outlet at Lot G-15, Amcorp Mall or log on to www.alterni.com
 Expert Answers to your health concerns

Dear Editor...
Q & A

Q: I am a regular customer in 8 Avenue for the past year. Recently, I found that ALTERNI has shifted
to Amcorp Mall G-15. Why the move to a shopping mall? Will there be any difference?
A: The main reason behind the move to Amcorp Mall is to bring you more convenience and
satisfaction. Amcorp offers easy access, convenient parking and even the use of the LRT. There
are other outlets in Amcorp, our customers can do more when they drop by to pick up their
supplements.
We have introduced the new Asian concept store that brings the best of Asian traditional
medicine enriched by some of the best scientific institutes of Asia like the Indian Institute of
Integrative Medicine, University of Tsinghua, University of Hamdard, Universiti Sains Malaysia,
Universiti Teknologi Malaysia and Forest Research Institute of Malaysia.
You can drop by anytime to get your bone density test done at no cost at all. It is available every
day from 10am to 9pm! Stay tuned for the upcoming activities in G-15.
Q: I purchased GRIFATON™ sometime ago for my daughter and son. They are finishing their
first can of GRIFATON™. My son, who is prone to flu, is doing better than before as his cold
recently only lasted less than three days. However, my daughter got sick and got Candida after
consuming GRIFATON™. Why is it not working for my daughter?
A: GRIFATON™ is enriched with proprietary mushroom extract that boosts immunity. When
the immune system “wakes up,” many “residents” and “quiet” infections are picked up and they
surface. It could be viewed as “cleansing.” The infection itself will be “mild” and “uneventful.”
It is advisable for your daughter to continue taking it. Your daughter will keep getting stronger
over time like your son.
Q: I am a regular customer and I have been taking BONEX™ for five years. Do I still have to take
NACOX™?
A: Yes. You can certainly take NACOX™ especially if you still have joint and muscular pain.
BONEX™ helps to relieve joint and muscular pain by regenerating the cartilage, which will
eventually improve their overall condition over time (long-term effect). However, NACOX™ gives
relief to joint and muscular pain by reducing the swelling and inflammation, which will result in
almost instantaneous pain relief (short/mid-term effect). Taken together, BONEX™ and NACOX™
provide a synergistic effect on relieving joint and muscular pain. You will be pleased to note that
NACOX™ comes with a Money Back Guarantee. If you are unhappy with it for any reason, simply
return it to us for a full no-questions-asked refund. No other supplement in pain relief will give
you a guarantee like this.

Why BONEX® GOLD Green Tea?

MANY of you expressed some concern over the milk (lactose intolerance) and chocolate
(cocoa is heaty) that is in the earlier formulations. Some of you also expressed concern over
the calories present in the formulation. That's why green tea flavour was developed.
The green tea formula is significantly better than the earlier
formulation due to the following:
• No milk • No cocoa • Very low calories
Indeed, the formulation of suspending collagen in it has led to us
filing for a formulation patent.

24 A LT E R N I T I M E S D E C E M B E R 2 0 0 9
 ALTERNI is a healthcare company providing natural health
supplements. We believe in the principles of alternative therapy
without the use of synthetic drugs and ALTERNI manifests
this through a complete range of tried and tested
supplements by fusing the finest natural
ingredients from around the world, especially
Asia, with international patented technology.

Money back guarantee on all products.*

*Terms & conditions apply.

Ageing gracefully is something we all wish for, and looking after our bone and
bone joint health is critical, especially for women who tend to suffer from loss of
minerals and breakdown of joint cartilage through wear and tear. This is
health osteoporosis and osteoarthritis. Eventually, bones are weakened to the point
that minor accidents can result in broken bones, and joints become inflamed
causing pain and swelling.

BONEX® BONEX® GOLD

Collagen for your joints Complete nutrients for
bones & joints
Purified Hydrolysed Collagen made Combination of Collagen
from bovine hide (skin). It was Hydrolysate (BONEX®) and
developed using patented German milk calcium (MOO™).
technology with excellent solubility To treat osteoarthritis and
in cold water. Its unique small rheumatoid arthritis.
molecular size of 3 kilo Daltons Flavours – Vanilla, Hazelnut
allows for excellent absorption. or Green Tea.
Flavour – Chocolate.
BONEX™ 30s (sachet) – RM125 BONEX™ GOLD 30s (sachet) – RM150

NACOX™ All natural formula

NACOX™ is a natural pain relief supplement that contains a
patented Belgian technology, CCE 4800, and is guaranteed to
relieve joint and muscular pain without any side effects. CCE 4800
is the only turmeric extract with a proven 4000 × higher absorption
rate into the bloodstream. CCE 4800 was developed and patented
by bioXtract, in collaboration with many prominent European
universities and scientists, including Professor Yves Henrotin. It
complies with strict European Union guidelines and is approved by
the Therapeutic Goods Administration of Australia (TGA).
NACOX™ 30s (capsule) – RM75
bone
TURMERIN™ Protection for your joints

Patented formulation. Increases the

health absorption of turmeric 1,000 times,
making it an effective pain reliever
and cartilage protector.
TURMERIN™ 90s (capsule) – RM185
Complete eye nutrition

MOO™ Bone building milk calcium

Purified milk minerals rich in calcium, magnesium and phosphorous.
Milk calcium has been clinically proven to improve bone mass by
38%, which reduces the risk of osteoporosis. Produced by DMV
International, Netherlands.
MOO™ 60s (tablet) – RM74
MOO™ 30s (tablet) – RM39

Our eyes contribute 85% of all the knowledge we possess.

eye Keeping the eyes in peak condition as we grow older is important
if we want to maintain our quality of life. Studies show brain
supplement functions decline within two years of losing our eyesight. Eye
problems and age-related degenerative diseases such as
glaucoma, cataract and tunnel vision can be minimised with
natural eye supplements.

I R I S TA L ® Total eye nourishing formula

The natural formula for healthy eyes. Improves eye vision and
prevents degenerative eye diseases. The eye nutrition in IRISTAL™
contains three well researched ingredients – Eyebright, Bilberry and
Marigold.
IRISTAL™ 60s (capsule) – RM68

High sugar level is linked to diabetes, which is dangerous because

blood sugar it damages other important organ systems such as the eyes,
causing blindness. Preventive action is thus important to avoid or
management minimise diabetes. The natural way to go is to try to normalise or
manage blood sugar levels with a low carbohydrate diet or herbal
supplements.

ADEBTIN® Natural blood sugar normaliser

The natural blood sugar normaliser with six herbs – Gymnema,

Fenugreek, Bitter Melon, Mistletoe, Olive Leaf and Yeast extract.

ADEBTIN® 60s (capsule) – RM78

 Many women suffer unnecessarily from the effects of hormonal

menopausal
changes during menopause. A decrease in production of the female
hormone estrogen underlies many of these effects which may range
from “hot flushes” to aches, pains and mood changes. An effective
way to minimise these unpleasant changes is to supplement your
diet with plant-based phytoestrogens, which is the preference
compared to hormone replacement therapy (HRT).

SOYEASE™
Soy Protein is high in Isoflavones. Isoflavones help to mimic the human
estrogen. Isoflavones have the following health benefits – protection against
breast cancer, menopausal symptoms, heart disease and osteoporosis.
SOYEASE™ 300gm (powder) – RM40

TIMELES™
TIMELES™ is a transdermal cream based on naturally derived
phytochemicals from soy extracts to counter the negative effects of
hormone imbalance in menopausal women. TIMELES™ contains the
active ingredient progesterone that is identical to progesterone
produced by women’s ovaries.
TIMELES™ 30ml (cream) – RM60 (while stock lasts)

A strong immune system is our best guarantee against diseases. It is

immune thus a good idea to give our immune system a boost against bacteria
and viruses as we grow older. A safe and effective solution is to
system supplement our diet with natural herbs and milk colostrum extracts.

LINGZHI EXTRACT The mushroom of deathlessness

Our Lingzhi extract is the only Lingzhi that meets world-class
specifications of tripenoids and polysaccharides.
LINGZHI EXTRACT 60s (capsule) – RM82

G R I FATO N ™ Natural immunity booster

GRIFATON™ is a delicious natural immunity booster made especially for
children. It is enriched with the proprietary extract of Maitake (Grifola
frondosa), one of the most extensively researched mushrooms. GRIFATON™
strengthens children’s immune system to help them fight diseases,
infections, germs and viruses. The extract is produced under the stringent
quality control of the renowned Yangtze Delta Region Institute of Tsinghua
University, one of the top science and technology universities in China.
GRIFATON™ 120gm (powder) – RM58

ImmunoG
ImmunoG has 31% Immunoglobulins G (IgG). It comes from the world’s
largest private dairy producer – Ingredia. Studies have shown that
Immunoglobulins G are proteins that function as antibodies that
counteract bacteria and toxins in the body.
ImmunoG 120s (capsule) – RM80
 Despite our best efforts, minor injuries or illnesses such as coughs
healing and colds do occur occasionally. If there are children in the family,
minor illnesses are even more likely to occur. It is a good idea to be
pack prepared or to reinforce our body’s healing processes with
wholesome natural remedies that are suitable for the whole family.

ANNALAX™
Natural herbal cough syrup traditionally used for reducing phlegm
and relief of cough, sore throat and body heatiness.
ANNALAX™ 240ml (syrup) – RM22

HARUAN CREAM
Cream that speeds up wound healing based on more than 10 years of
research at University Sains Malaysia (USM). When applied to wounds,
it increases in the tensile strength of skin, making it heal faster by 30%.
HARUAN CREAM 40gm (cream) – RM12 (while stock lasts)

H A R U A N P L U S TA B L E T
Haruan Plus tablets have demonstrated that they hasten the healing
of internal wounds after surgery and reduce post-operative pain.
Studies have shown that haruan has 14 amino acids which helps to
speed up the healing of wounds both internally and externally.
HARUAN PLUS TABLET 50s (tablet) – RM28

We need to maintain a proper ratio between good cholesterol

cholesterol (HDL) and bad cholesterol (LDL). Poor cholesterol ratios are
associated with “lifestyle diseases” such as cardiovascular problems
management and hypertension due to the hardening and narrowing of the
important arteries in the body. Proper diet, exercise and natural
health supplements are good preventive measures to avoid a
lifetime of drug therapy.

GUGGULEX™
The only herb approved by the Indian Government as the first line
cholesterol treatment.
GUGGULEX™ 60s (capsule) – RM50
 Smoking, alcohol and unhealthy lifestyles contribute to free radical

antioxidant damage in the human body. Reduce the impact of ageing and
exposure to sources of free radicals such as pollution by increasing
your intake of antioxidants. The best sources are from natural herbs,
plants, vegetables and fruits.

ORGANOS VEGIES
Made from six roller dried vegetables – Carrot, Leek, Onion, Green Pea,
Curcumin and Tomatoes which are rich in natural nutrients and
enzymes. They are grown organically in France. It is certified Organic
by the European Union. It is clinically proven to boost your antioxidant
levels and reduce free radicals.
ORGANOS Vegies 60s (capsule) – RM40

ORGANOS FRUITS
Made from eight roller dried fruits – Banana, Strawberry, Rasberry,
Orange, Pear, Fig, Apple and Prune which are rich in vitamins and
enzymes. They are grown organically in France. It is certified Organic
by the European Union. It is clinically proven to boost your antioxidant
levels and reduce free radicals.
ORGANOS Fruits 60s (capsule) – RM40

ORGANOS GREEN TEA

It is organically grown on the plains of the Himalayas. It has been
certified Organic by a German authority. Green tea is a powerful
antioxidant and has countless health benefits.
ORGANOS Green Tea 30s (tea bag) – RM28

Our skin is the largest and one of the most important organ systems

cleansing in the body, being the first line of defence against bacteria, parasitic
organisms and viruses. Keeping the skin healthy is thus of great
importance. Using nature’s best known skin cleansing and
detoxification herb is an excellent way to take care of our skin. Above
all, knowing that we look good as a result of better skin is a great
confidence booster.

PEGAGA SOAP
Pegaga is one of the world’s best researched herbs for dermalogical
conditions.
PEGAGA SOAP 100gm – RM7.50
 They may be new in the market to some of us, but these natural
new asia health-giving products have been always with us since ancient
times. Take advantage of the life sustaining benefits of pure rich
range honey from our rainforests and a traditional herb, which has
multiple uses.

R O YA L H O N E Y
Royal Honey is a rare premium quality light Malaysian wild honey
collected by the “orang asli” honey hunters in the remote areas of
Malaysia. It contains a unique blend of highly concentrated life
sustaining elements – amino acids, minerals, fatty acids and vitamins.
ROYAL HONEY 450gm – RM39.90

WILD RAINFOREST HONEY

Wild Rainforest Honey is a premium quality Malaysian wild honey.
Unlike cultivated honey, Wild Rainforest Honey is richer in nutrition,
flavour and aroma. It is a natural sweetener and good energy source.
WILD RAINROREST HONEY 450gm – RM29.90

MISAI KUCING®
Misai Kucing is known as a traditional medicinal herb, cultivated for
use in the treatment of kidney and bladder ailments. It is also used as a
remedy for kidney stones, nephretis, gout, diabetes, hypertension and
rheumatism.
MISAI KUCING® 20s (tea bag) – RM29.90

Look out for our KACIP FATIMAH

coming in 2010!

For more information, please call ALTERNI Customer Care Centre @ 03 – 7965 2888.
You can also visit ALTERNI retail outlet at Lot G-15, Amcorp Mall or log on to www.alterni.com