Scribd Logo
Upload

Welcome to Scribd!

  • 17K views

    Profile of Parle G Company

    Uploaded by

    Jaydeep Rathod
    Parle-G is one of the oldest and largest selling biscuit brands in India, manufactured by Parle Products Pvt Ltd. For decades, Parle-G biscuits have been instantly recognized by their iconic white and yellow wax paper wrapper depicting a young girl. Parle-G has a 70% market share in the glucose biscuit category in India. The brand is estimated to be worth over Rs 2,000 crore and contributes over 50% of Parle Products' turnover, making it the largest selling biscuit in the world.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd

    Profile of Parle G Company

    Uploaded by

    Jaydeep Rathod
    17K views2 pages
    Parle-G is one of the oldest and largest selling biscuit brands in India, manufactured by Parle Products Pvt Ltd. For decades, Parle-G biscuits have been instantly recognized by their iconic white and yellow wax paper wrapper depicting a young girl. Parle-G has a 70% market share in the glucose biscuit category in India. The brand is estimated to be worth over Rs 2,000 crore and contributes over 50% of Parle Products' turnover, making it the largest selling biscuit in the world.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Parle-G is one of the oldest and largest selling biscuit brands in India, manufactured by Parle Products Pvt Ltd. For decades, Parle-G biscuits have been instantly recognized by their iconic white and yellow wax paper wrapper depicting a young girl. Parle-G has a 70% market share in the glucose biscuit category in India. The brand is estimated to be worth over Rs 2,000 crore and contributes over 50% of Parle Products' turnover, making it the largest selling biscuit in the world.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    17K views2 pages

    Profile of Parle G Company

    Uploaded by

    Jaydeep Rathod
    Parle-G is one of the oldest and largest selling biscuit brands in India, manufactured by Parle Products Pvt Ltd. For decades, Parle-G biscuits have been instantly recognized by their iconic white and yellow wax paper wrapper depicting a young girl. Parle-G has a 70% market share in the glucose biscuit category in India. The brand is estimated to be worth over Rs 2,000 crore and contributes over 50% of Parle Products' turnover, making it the largest selling biscuit in the world.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Profile Of Parle G Company:-

    Parle-G or Parle Glucose biscuits, manufactured by Parle Products Pvt Ltd, are one of the most
    popular biscuits in India. Parle-G is one of the oldest brand names as well as the largest selling brand of
    biscuits in India. For decades, the product was instantly recognized by its iconic white and yellow wax
    paper wrapper with the depiction of a young girl on the front. Counterfeit companies have attempted to
    recreate and sell lower quality products of similar names with virtually identical package design.

    The company's slogan is G means Genius. The name, "Parle-G", is derived from the name of the
    suburban rail station, Vile Parle which in turn is based on village Parle in olden days (there is also area
    called Irle nearby where the Parle Agro production factory is based).

    This popular biscuit is primarily eaten as a tea-time snack.

    Parle-G is the largest selling biscuit in the world. It has a 70% market share in India in the glucose biscuit
    category followed by Britannia, Tiger (17-18%) and ITC's Sunfeast (8-9%). The brand is estimated to be
    worth over Rs 2,000 crore (Rs 20 billion), and contributes more than 50 per cent of the company's
    turnover (Parle Products is an unlisted company and its executives are not comfortable disclosing exact
    numbers). Last fiscal, Parle had sales of Rs 3,500 crore (Rs 35 billion). It also is popular across the world
    and is starting to sell in Western Europe and USA

    History-

    Parle-G is a one of the famous business groups of India. It has a large quantity of food products.

    Parle-G products are very familiar to Indian kids. No Indian grown without feed of Parle-G product. It is fact.

    A long time ago, when the British ruled India, a small factory was set up in the suburbs of of Mumbai city, to

    manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international

    brands that were imported freely. Despite the odds and unequal competition, this company called Parle

    Products, survived and succeeded, by adhering to high quality and improvising from time to time.

    A decade later, in 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees.

    Having already established a reputation for quality, the Parle brand name grew in strength with this

    diversification. Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later
    went on to become leading names for great taste and quality.

    You might also like