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    Questionnaire On Parle

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    krupamayekar
    Ms. Pranjali S. Kurle, a student at Mulund College of Commerce, is conducting a project on consumer buying behavior towards Parle products. She requests the recipient to fill out a 20 question survey about their awareness of, purchase habits for, and satisfaction with Parle biscuits, snacks, chocolates, and soft drinks. The confidential survey asks questions about brand and product awareness, loyalty, factors influencing purchase decisions, availability of products, and ratings of Parle overall.

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    Questionnaire On Parle

    Uploaded by

    krupamayekar
    15K views3 pages
    Ms. Pranjali S. Kurle, a student at Mulund College of Commerce, is conducting a project on consumer buying behavior towards Parle products. She requests the recipient to fill out a 20 question survey about their awareness of, purchase habits for, and satisfaction with Parle biscuits, snacks, chocolates, and soft drinks. The confidential survey asks questions about brand and product awareness, loyalty, factors influencing purchase decisions, availability of products, and ratings of Parle overall.

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    Questionnaire on parle

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    Questionnaire on parle

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    Ms. Pranjali S. Kurle, a student at Mulund College of Commerce, is conducting a project on consumer buying behavior towards Parle products. She requests the recipient to fill out a 20 question survey about their awareness of, purchase habits for, and satisfaction with Parle biscuits, snacks, chocolates, and soft drinks. The confidential survey asks questions about brand and product awareness, loyalty, factors influencing purchase decisions, availability of products, and ratings of Parle overall.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    15K views3 pages

    Questionnaire On Parle

    Uploaded by

    krupamayekar
    Ms. Pranjali S. Kurle, a student at Mulund College of Commerce, is conducting a project on consumer buying behavior towards Parle products. She requests the recipient to fill out a 20 question survey about their awareness of, purchase habits for, and satisfaction with Parle biscuits, snacks, chocolates, and soft drinks. The confidential survey asks questions about brand and product awareness, loyalty, factors influencing purchase decisions, availability of products, and ratings of Parle overall.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Dear sir/ madam,

    Im Ms. Pranjali S. Kurle, student of Mulund College of Commerce, Mulund


    (w)Studying

    M.com (II) and presently doing a project on Consumer buying

    behavior towards Parle products. I request you to kindly fill the questionnaire below
    and assume you that the data generated shall be kept confidential. I would be obliged
    if you co-operate with me in filling the questionnaire.
    Name :
    Gender : M

    Age :
    Marital status:
    Occupation : Student

    Service

    Business

    Other

    Address :

    ( For Academic Purpose Only )

    Questionnaires:
    1. Have you heard about Parle Products?
    Yes

    No

    2. Do you use Parle products?


    Yes

    No

    3. Do you like Parle Products? If yes then which products do u like?


    Biscuits
    Chocolates

    Snacks
    Soft Drinks

    4. What Parle products you are aware of ?


    Biscuits
    Chocolates

    Snacks
    Soft Drinks

    5. Which Parle biscuit do you buy in particular?


    Parle-G

    Milano

    Hide & seek

    Crack jack

    6. Which products do you buy frequently?


    Marie
    Milano
    Crack jack

    Parle-G

    7. Are you brand loyal to the Parle Products?


    Yes

    No

    8. Would you continue to by Parle Products if its Price Rise Up to 10% ?


    Yes

    No

    9. On which occasion do you buy Parle Products?


    Daily

    Weekly

    Monthly

    Occasionally

    Festival
    10. Do you buy Parle products in bulk quantities, if yes then which products do u
    buy?
    Biscuits

    Snacks

    Chocolates

    All

    Soft Drinks

    11. Are you satisfied with the products of Parle ?


    Taste

    Price

    Quality

    Packaging

    12. Which of these factors affects your purchase?


    Advertisement
    Suggestion from friends and relatives
    Attractive Display
    Doctors Advice
    Brand Ambassadors
    Ingredients

    13. Would you recommend others in buying Parle products?


    Yes
    No
    14. If not Parle products which other product do you purchase?
    Cadbury

    Britannia

    Amul

    Sun feast

    15. Are Parle Products available in the market ?


    Yes

    No

    16. If your preferred Parle product is not available for repeat purchase then what will
    you do ?
    Postpone Purchase
    Switch over to other brand
    Go to the other shop to search for your preferred brand
    17. Which media of advertisement influence your purchase?
    Television
    Hoarding

    Newspapers
    Display

    Brochures

    18. Do you find Parle products Economical ?


    Yes

    No

    19. If not Parle soft drink ( fruity , Appy,LMN) then which soft drink do you buy?
    Coca-cola

    Miranda

    Mountain-Dew

    20. How would you rate Parle products over all?


    Excellent
    Good
    Bad
    Moderate

    Thank you for your time and consideration..!!

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