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    Mba Marketing Reflective Essay

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    K-musing RE-made
    The researcher reflects on learning from a Marketing Design Innovation module. (i) Key learnings included understanding that product design is integral to new product development and should balance simplicity and convenience. (ii) These insights will impact their approach to business issues and help deliver greater value to their organization. (iii) They will apply their new knowledge of co-creation and engaging employees in marketing to improve employee engagement.

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    Mba Marketing Reflective Essay

    Uploaded by

    K-musing RE-made
    2K views1 page
    The researcher reflects on learning from a Marketing Design Innovation module. (i) Key learnings included understanding that product design is integral to new product development and should balance simplicity and convenience. (ii) These insights will impact their approach to business issues and help deliver greater value to their organization. (iii) They will apply their new knowledge of co-creation and engaging employees in marketing to improve employee engagement.

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    A 1000 words essay on what was learnt and the impact it made during the course of Marketing

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    The researcher reflects on learning from a Marketing Design Innovation module. (i) Key learnings included understanding that product design is integral to new product development and should balance simplicity and convenience. (ii) These insights will impact their approach to business issues and help deliver greater value to their organization. (iii) They will apply their new knowledge of co-creation and engaging employees in marketing to improve employee engagement.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views1 page

    Mba Marketing Reflective Essay

    Uploaded by

    K-musing RE-made
    The researcher reflects on learning from a Marketing Design Innovation module. (i) Key learnings included understanding that product design is integral to new product development and should balance simplicity and convenience. (ii) These insights will impact their approach to business issues and help deliver greater value to their organization. (iii) They will apply their new knowledge of co-creation and engaging employees in marketing to improve employee engagement.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    The researcher would critically reflect her journey of discovery and learning outcomes of the

    Marketing Design Innovation (MDI) module. This reflective essay seeks to; (i) Highlight the
    most important learning points I take away from the module; (ii) Articulate how these insights
    impact my approach & understanding of business issues as they relate to my current
    organization, and finally; (iii) Document specific actions that I will take to apply my new MDI
    knowledge to deliver greater value to my organization.
    My purpose for first attending this institution to pursue a MBA in Business Management is one
    of self-development and enhancement of career opportunities.
    Completing the Marketing Design and Innovation module and assignment has created a great
    learning channel for me on several levels. The module contents, effective teaching style of the
    tutor, adequate materials and individual learning efforts, have played an influential role in
    assisting me to understand that product design needs to be perceived as an integral component of
    new product development efforts and design needs to be based on appropriate integration of
    simplicity and convenience. This module opened an in-depth knowledge about the main features
    of product and service design from marketing viewpoint, in both theoretical, as well as, practical
    levels.
    I learned about the importance of branding from practical and theoretical viewpoints.
    Additionally, I learned about the potential contribution of effective product design and
    innovation in products design and its key features in successful branding and marketing of any
    product.
    My experience in MDI has introduced a belief that co-creation can be an extremely effective
    strategy in helping to improve employee engagement and that the need for marketers to unlock
    the latent potential of the organizations workforce in the pursuit of their, and the organizations
    objectives, is absolutely critical. This view is supported by Aarons & Driest (2014) who assert:
    Marketing has become too important to be left just to the marketers. All employees, from store
    clerks to IT specialists, must be engaged in it

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