Video Exhibition Article

Video installation is a way of letting media
(in this case video) be displayed in a way

that evokes certain thoughts and emotions.
This can also be used to tell stories of
past/present events or even something
completely made up. Visuals can be
displayed in a variety of different ways using
a variety of different devices. While screens
are traditional in the sense of film and
video, with the ongoing developments in
technology; there are plenty of new options.
This includes the use of smaller modern
devices like tablets and smartphones and
then theres the highly popular use of
projectors.
There have been a number of Video artists
over the years whove used different
techniques to convey whatever message
their content holds. Douglas Gordon
created an installation in 1993 called
24 hour Psycho which showcased the

1960 film Psycho but in a slower version
that takes up 24 hours for a single viewing.
For this particular installation, Gordon used
a projector along with separate screening
devices. This may seem like something that
would bore people, but this actually leaves
a lasting effect on the viewer by imprinting
in their mind. According to a hidden source
this is exactly what Gordon wanted He
said he thought it would be interesting
for that someone to imagine what was
happening in the gallery right then, at
that moment in time when they have no
access to the work.
This means that theyll remember the exact

section they were watching because it
dragged on for so long. 24 hour psycho
follows a linear narrative as its the original
film but super slowed down. So people will
be familiar with whats going on and whats
going to occur next. The audience for this
installation would be both young and older
people because of how iconic and famous
Hitchcocks film is. Its almost impossible
for someone to have not seen or heard of
the shower scene which has drawn an
almost cult-like following because of how
much it altered the world of film. Most
viewers would probably be older than 15
years because of the classic violent event
featured in the original film. That brings us
onto another type of viewer: The Hitchcock
enthusiast/fanatic. Obviously theyd take
interest in this installation because it
features his most memorable work to date.
Other potential viewers would be those are
more avante-garde and have a knack for
things new and inventive.
Another installation would be The

Paradise Institute displayed in 2001 by
the creators; Janet Cardiff and George Bures

Miller. Aka Cardiff & Miller. This
fascinating installation appears to be just a
large misshapen wooden box, but upon
entering it, viewers are transported to a
whole other place a grand, spacious
theatre! Cardiff & Miller have created an
installation that alters the viewers sense of
reality. Inside the wooden box theres two
rows of seats (life size seats) and beyond
those rows, is what would seem to be the
rest of the theatre. However, this is all just
an illusion. The rest of the theatre is
actually a miniature version of a theatre
surrounding an average sized TV screen,
playing a DVD. Whilst the viewers are
inside, theyll witness weird events
occurring down where they think is the
front of the theatre. And thanks to the use
of a surround sound system, theyll hear a
women that sounds realistically close by.
This ingenious installation actually fools the
viewers into thinking that theyre in a bigger
space than they actually are and feel part of
the scene thats taking place. The New York
Times has stated: They are using
technology not only to create a deeply
satisfying new kind of entertainment,
but also to explore something of
substantial philosophical and
psychological interest: the unstable
relationship between what seems real
and what is..
Christian Marclays 2002 installation
Video Quartet is made up of 4 individual
screens and is sometimes projected onto a
clean white wall. Each section includes one
of over 700 clips taken from movies/films
and each screen is synced up so that the
visuals and audio play alongside one
another in unison. The main focus of this
installation are the visuals played alongside
the musical compositions. Christian
Marclay has a great interest in the
relationship between sound and imagery
which he shows in this installation. The
installation is almost like a remix of classic
films, singers and even random inanimate

objects that create a whole lot of noise. And
the overall result is a long symphony made
up of vintage film visuals and soundtracks.
Anna Koster from Stanford Arts wrote:
His governing impulse as an artist, he
has said, is to take what people find
familiar and create a new experience.
He has definitely taken clips that are
probably well known and mashed them
together to create rhythm and flow. This is
what makes it so entertaining.
Cheryl Pagurek is a fairly modern video
artist whos based in Ottawa, Canada. In
her work she uses projectors which fill walls
with her work. Her 2016 interactive video
and audio installation Connect,
al
so features projectors but it includes a
modern twist that features technology like
3D depth sensing technology and computer
programming that senses the viewers
presence and their forms, this results in the
outline of the viewers being reflected on the
projected screen; allowing the viewers to
become part of the installation. This greatly
differs from older installations due to the

drastic changes in technology. Despite this
though, not ALL modern video artists go all
out to fulfil their artistic visions. Some
modern installations are still rather simple.

Like that of Vhils, a Portuguese artist who
uses projectors, lights and simple editing
techniques like multiple screens. His work
is simple but definitely more advanced

compared to classic work from Douglas
Gordon.

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Video installation is a way of letting media

(in this case video) be displayed in a way

24 hour Psycho which showcased the

This means that theyll remember the exact

Another installation would be The

the creators; Janet Cardiff and George Bures

films, singers and even random inanimate

differs from older installations due to the

modern installations are still rather simple.

is simple but definitely more advanced

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