Researching Idea - Focus Group 1

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RESEARCHING IDEA IDENTIFYING THE TARGET AUDIENCE

Focus Group Questions


For my final major project Im doing a Radio Drama, the idea that Im going to be
working on is called Surviving A Day At College this is a mockumentary/survival
guide on how to cope with life at college. Its going to be a first-person
perspective, following a student as they go through a typical day at college.
However, everything is going to be exaggerated in a safari-style This means
that any encounters will be treated like wild animals.

1.
What age-group do you think this
is suitable for?
2.
Which gender would this attract
more?
3.
What race/ethnicity would the
listeners be?
4.
What audience category would
they belong to? A, B, C1, C2, D, E
5.
What would their sexuality be?
6.
What radio stations do you think
this would be broadcasted on and
why?
7. Where would the listeners be
located? Inner-city, suburbs etc.

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