Fair Use in The U.S. Economy: Economic Contribution of Industries Relying On Fair Use

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FAIR USE IN THE U.S.

ECONOMY

Economic Contribution of
2010

Industries Relying on Fair Use

PREPARED BY PREPARED FOR

Thomas Rogers Computer & Communications


Andrew Szamosszegi Industry Association
Capital Trade, Incorporated
Prepared for the Computer & Communications Industry Association (CCIA) by
Thomas Rogers and Andrew Szamosszegi, economic consultants with Capital Trade,
Incorporated. Capital Trade is a Washington, D.C.-based economic consulting firm
that specializes in international trade, economic studies and statistical analysis of
large-scale databases. Portions of this report were prepared with the assistance of
Professor Peter Jaszi of American University Washington College of Law.

© 2010 Computer & Communications Industry Association

Just Rights™ Statement

We recognize that copyright law guarantees that you, as a member of the public, have
certain legal rights. You may copy, distribute, prepare derivative works, reproduce,
introduce into an electronic retrieval system, perform, and transmit portions of this
publication provided that such use constitutes “fair use” under copyright law, or is
otherwise permitted by applicable law.

Permission to use this work in a manner that exceeds fair use or other uses permitted
by law may be obtained or licensed from the Computer & Communications Industry
Association, 900 Seventeenth Street NW, Suite 1100, Washington DC, 20006.

No copyright is claimed as to any part of any original work of the United States
Government or its employees.

Cite as: Thomas Rogers & Andrew Szamosszegi, Fair Use in the U.S.
Economy: Economic Contribution of Industries Relying on Fair Use (CCIA:
2010) available online at ccianet.org.

ISBN 978-0-9799443-1-4

Printed in the United States of America

2
ta b l e o f c o n t e n t s

Preface 04

Executive Summary 06

Economic Contribution of Fair Use 11


and Information Technology Dependent
Industries to the U.S. Economy

References 30

Appendix I 32

Appendix II 55

Appendix III 58

Appendix IV 66

Appendix V 74

Appendix VI 78

Appendix VII 84

Appendix VIII 92

Glossary 94

3
Preface
As policy makers focus on how to promote innovation and economic
growth, the subject of intellectual property (IP) is frequently raised.
While IP is not the only—nor necessarily the best—means to promote
innovation in any given case, its expansion is a means frequently urged
upon Congress. But at what cost? How much is the economy affected by
where the boundaries of intellectual property are drawn?

This report employs the latest data available to answer a very important
question: what contribution is made to our economy by industries that
depend on the limitations to copyright protection when engaged in
commerce? As this report shows, such industries make a huge contribution.

In an era of highly competitive markets for information goods and


services, changes to the boundaries of copyright protection will alter
the economic landscape. Broader regulation of economic activity by
copyright might encourage additional creativity, but it will deter certain
types of technology innovation, and may undermine competition and
free expression. Our information policy must therefore balance the
incentives that IP regulation creates against the disincentives that
result. For 300 years, copyright law has recognized this fragile balance.

4
“We are only beginning to fully understand
in the 21st century that what copyright leaves
unregulated—the ‘fair use economy’—is as
economically significant as what it regulates.”

However, we are only beginning to fully understand in the 21st century


that what copyright leaves unregulated—the ‘fair use economy’—is as
economically significant as what it regulates.

This report attempts to help advance that understanding by utilizing


the methodological guidelines established by the World Intellec-
tual Property Organization (WIPO) for calculating economic activities
related to copyright. This update of the earlier 2007 report offers the
latest economic data on this important policy issue.

We must be careful that any attempt to alter our intellectual property


laws not overlook any crucial sectors of the economy. To do so would
only risk impoverishing important industry sectors and impeding
economic growth. We must therefore safeguard the fair use economy
from the unintended consequences of overbroad copyright regulation
in order to ensure that technology innovators can maximize their con-
tribution to our nation’s economic health.

Ed Black
President & CEO
Computer & Communications Industry Association

5
Executive Summary
The 2010 “Fair Use in the U.S. Economy” presents the most
up-to-date data on the economic contribution of industries
relying on fair use and related exceptions to copyright law.

This report incorporates full year data for 2007 and demonstrates
that the fair use economy grew significantly in 2007:

• Revenue increased by more than five percent


from 2006 to 2007.
• Fair use companies employed an additional
100,000 workers.
• U.S. exports by fair use industries expanded by
nearly 12 percent to $281 billion.

This report updates a 2007 report prepared by Capital Trade,


Inc. that was the first comprehensive study quantifying the
U.S. economic contribution of industries relying on fair use.
The original report showed that fair use industries grew rapidly
from 2002 to 2006 and played a large role in overall national
economic welfare, generating an estimated $4.4 trillion in
revenue, accounting for one sixth of total U.S. gross domestic
product, and employing more than 17 million workers.

6
W
hile policy makers devote significant attention to copyright in-
fringement, exceptions to copyright protection also promote
innovation and are a major catalyst of U.S. economic growth.
Specific exceptions to copyright protection under U.S. and international
law, classified here under the broad heading of “fair use,” are vital to
many industries and stimulate growth across the economy. Companies
benefiting from fair use generate substantial revenue, employ millions of
workers, and represent one-sixth of total U.S. GDP.

Under guidelines published by the World Intellectual Property Organi-


zation (WIPO), economic activity associated with copyrights has been
studied extensively. Until the 2007 publication of Fair Use in the U.S.
Economy, however, the economic contribution of industries dependent
on fair use had not been quantified. This update continues to fill the
gap and provides a comprehensive assessment of the economic contri-
bution generated by companies benefiting from fair use.

Fair use is an important restriction to the rights conferred on original


works by the U.S. Copyright Act of 1976: “The fair use of a copyrighted
work … is not an infringement of copyright.”1 The fair use doctrine, and
other limitations and exceptions, have grown in importance with the
rise of the digital economy, as fair use permits a range of activities that
are critical to many high technology businesses and are an important
foundation of the Internet economy.

The beneficiaries of fair use encompass a broad range of companies,


particularly those whose business activities involve the Internet. The
ubiquity of the Internet means that the economic growth fostered by
fair use is widespread and generates significant consumer benefits.

Examples of industries that depend on or benefit from fair use include:

• m
 anufacturers of consumer devices that allow individual
copying of copyrighted programming;
• educational institutions;
• software developers; and
• Internet search and web hosting providers.

1. 17 U.S.C. § 107.

7
These industries and others that depend upon fair use and related
limitations and exceptions are referred to here as “fair use industries.”
As summarized in the following report, the courts have held in favor of
fair use in situations that are integral to many industries. The courts
have established, for example, that fair use permits the main service
provided by search engines, that software development depends on
making temporary copies to facilitate the programming of interoper-
ability, and that consumers can make copies of television and radio
programming for personal use.

Industries benefiting from fair use have grown dramatically within the
past 20 years, and their growth has had a profound impact on the
U.S. economy. The report contains detailed data by industry and sum-
marizes activity and growth in five areas:

Revenue — In 2007, fair use industries generated revenue of $4.7


trillion, a 36 percent increase over 2002 revenue of $3.4 trillion.
In percentage terms, the most significant growth over this five year
period occurred in internet publishing and broadcasting and web
search portals, electronic shopping and electronic auctions, and other
financial investment activity.

Value Added — Fair use-related industry value added in 2007 was


$2.2 trillion, 16.2 percent of total U.S. current dollar GDP. Value added
equals a firm’s total output minus its purchases of intermediate inputs
and is the best measurement of an industry’s economic contribution
to national GDP.

Fair use industries also grew at a faster pace than the overall economy.
From 2002 to 2007, the fair use industries accounted for 23 percent of
U.S. real economic growth.

Employment — Employment in industries benefiting from fair use


increased from 16.9 million in 2002 to 17.5 million in 2007. About
one out of every eight workers in the United States is employed in an
industry that benefits from the protection afforded by fair use.

Further illustrating the rapid growth of fair use industries, total payrolls
expanded rapidly, rising from $895 billion in 2002 to $1.2 trillion in 2007.

8
Productivity — Productivity, the amount of goods and services that
can be produced with a given number of inputs, is the foundation
for rising living standards. From 2002 to 2007, the productivity of
U.S. fair use industries increased to nearly $128,000 per employee,
far exceeding economy-wide average productivity of $100,000 per
employee. Numerous researchers have determined that companies
dependent on fair use, such as information technology companies,
have stimulated U.S. productivity growth.

Exports — Exports of goods and services related to fair use industries


increased by 41 percent from $179 billion in 2002 to an estimated
$252 billion in 2006 and then increased by an additional $29 billion
to $281 billion in 2007. Within this overall increase, exports of trade-
related services, including Internet or online services, were the fastest
growing segment, increasing nearly ten-fold from $578 million in 2002
to $5.2 billion in 2007.

By any measure, the growth rate of fair use industries has outpaced
overall economic growth in recent years, fueled productivity gains, and
helped the overall economy sustain continued strong growth rates.

Through the information technology revolution and the related growth


of the Internet, the U.S. economy has benefited from the creation and
rapid expansion of new industries, and a revival of productivity growth
that supports higher living standards.

The research indicates that the industries benefiting from fair use—and
other limitations and exceptions—make a large and growing contribu-
tion to the U.S. economy. The fair use economy in 2007 accounted
for $4.7 trillion in revenues and $2.2 trillion in value added, roughly
one-sixth of total U.S. GDP. It employed more than 17 million people
and supported a payroll of $1.2 trillion. Fair use companies generated
$281 billion in exports and rapid productivity growth.

The protection afforded by fair use and other limitations and exceptions
has been a major contributing factor to these economic gains, and will
continue to support growth as the U.S. economy becomes even more
dependent on information industries.

9
10
Economic Contribution Of Fair Use And
Information Technology Dependent Industries
To The U.S. Economy
I. INTRODUCTION
In 2003, the World Intellectual Property Organization (WIPO) produced
a guide on surveying the economic contribution of copyright-based in-
dustries.2 Even before the guide was completed, several countries had
produced reports assessing and promoting the role of copyright-based
industries.3 In contrast, the large and growing economic contribution
of industries that depend on and/or benefit from limitations and excep-
tions to copyrights, including the fair use of copyrighted materials, has
not been studied extensively. As with the original study, the objective of
this update is to fill the gap and, based on a comprehensive review of
available data, estimate the economic activity and scope of industries
benefiting from balanced copyright.

Fair use in the strict sense is an important statutory restriction on


the rights conferred on original works by the U.S. Copyright Act of
1976:4 According to Sec. 107, “[t]he fair use of a copyrighted work
for … purposes such as criticism, comment, news reporting, teaching
(including multiple copies for classroom use), scholarship, or research
is not an infringement of copyright.”5 The fair use doctrine, and other
limitations and exceptions to copyright,6 have grown in importance with

2. G
 uide on Surveying the Economic Contribution of the Copyright-Based
Industries, WIPO, Geneva 2003 (“WIPO Guide”).

3. Id. Table 1.1 in the WIPO Guide lists 13 separate national studies of copyright
industries. See also Stephen E. Siwek, Copyright Industries in the U.S. Economy:
The 2006 Report, prepared for the International Intellectual Property Alliance
(IIPA), Nov 2006, available at www.iipa.com

4. M
 ichael A. Einhorn, Media, Technology and Copyright: Integrating Law and
Economics (Edward Elgar Publishing, 2004) at 1.

5. 17 U.S.C. § 107. See Einhorn at 1 and 8, fn. 5.

6. T
 he complete set of limitations and exceptions studied herein are listed
in Part II and described further in the Glossary.

11
the rise of the digital economy, as fair use permits a range of activities
that are critical to many high technology businesses, including search
portals and web hosting.7 In the discussion that follows, the term “fair
use” sometimes will be used as a shorthand expression referring to the
full range of limitations and exceptions in U.S. copyright law.

Industries benefiting from fair use have grown dramatically within the
past 20 years, and their growth has had a profound impact on the U.S.
economy.8 The development and spread of the Internet as a medium
for both business and personal use has been creative and transforma-
tive. The creation of new businesses (e.g., Google and Amazon) and
business activities has in turn fueled demand from other sectors of
the U.S. economy (e.g., fiber optics, routers and consumer electronics)
and transformed a host of business processes (e.g., communications
and procurement).

The advent of the Internet and networking technology also has been
widely credited with reviving U.S. productivity growth after two-decades
of below-trend productivity.9 As higher productivity is an important
source of income to labor and capital resources, the “new economy”
has helped spur overall growth and offset structural declines in other
sectors of the economy.

7. S
 ee, for example, Jonathan Band, “Fair Use: Its Effects on Consumers
and Industry,” Testimony before the Committee on Energy and Commerce,
Subcommittee on Commerce, Trade, and Consumer Protection
(Nov 16, 2005).

8. F
 or a literature review and discussion of the impact of the “new economy”
on official U.S. economic statistics, see, J. Stephen Landefeld and Barbara
M. Fraumeni, “Measuring the New Economy,” Survey of Current Business
(Mar 2001).

9. F
 or a survey of the productivity-related literature, see Landefeld and Fraumeni
at 27–8.

12
Fair use of copyrighted material and other limitations and exceptions
are an important foundation of the Internet economy. For example,
one force driving the expansion of the Internet as a tool for commerce
and education is the user’s ability to locate useful information with
widely available search engines.10 The courts have held that the main
service provided by search engines is fair use.11 Absent the exceptions
to copyright law provided by the fair use doctrine, search engine firms
and others would face uncertain liability for infringement, a significant
deterrent to providing this valuable service. Such an outcome would
thwart the educational purposes and growing commerce facilitated by
Internet search engines, thereby reducing the economic contribution
of the Internet.

Other important activities made possible by fair use include software


development, which in many cases requires the making of temporary
copies of existing programs to facilitate the programming of interoper-
ability, and web hosting, which could be liable for any infringement by
users but for limitations and exceptions.13 The fair use doctrine also
permits end users of copyrighted material to make digital copies of

10. S
 earch engine software copies vast quantities of information from publicly
accessible websites onto the search engine’s database. Users then access
the search engine’s database for relevant information, retrieving links to the
original site as well as to the “cache” copy of the website stored in
the database.

11. T
 he Ninth Circuit in Kelly v. Arriba Soft, 336 F.3d 811 (9th Cir. 2003) found
that the caching of reduced-sized images copied from websites, and the
display of these images in response to search queries, constituted a fair use.
It reaffirmed that proposition in Perfect 10, Inc. v. Amazon.com, Inc., 487
F.3d 701 (9th Cir. 2007). Similarly, the district court in Field v. Google, 412 F.
Supp. 2d 1106 (D. Nev. 2006) excused Google’s display of text cached in its
search database as a fair use.

12. S
 ee Sega v. Accolade, 977 F.2d 1510 (9th Cir. 1992); Atari v. Nintendo, 975
F.2d 832 (Fed. Cir. 1992); Sony v. Connectix, 203 F.3d 596 (9th Cir. 2000).
(Fair use permits the copying that occurs during the course of software
reverse engineering.)

13. S
 ection 512(c) of the Digital Millennium Copyright Act (DMCA) provides safe
harbors for the entities hosting user content.

13
programming for personal use. Thus, because of fair use, consumers
can enjoy copyrighted programming at a later time (“time-shifting”), 14
transfer the material from one device to another (“space shifting”),15
and make temporary cache copies of websites on the random access
memory of their computers.16 The utility derived from these activities
has spawned consumer purchases of a broad range of products such
as digital video recorders and MP3 players, stimulating additional
economic activity in the United States and in all of the countries where
the machines used for these activities are manufactured.

Certainly, copyright protection provides an incentive for the produc-


tion of creative works and these works have a positive impact on the
U.S. economy. The positive aspects of copyright protection should not,
however, obscure that fair use is also a vital economic driver in the
digital age. The recognition of the economic benefits of the digital
economy made possible by fair use specifically, and the limitations and
exceptions to copyright law in general, have led to a spirited debate on
the role of copyright law in the digital age.17

To contribute to the debate, this report presents a comprehensive quan-


tification of the growing economic significance of industries benefiting
from fair use. The methodology used in the report defines a set of
“core industries” that either would not exist, or would be much smaller,
but for the limitations and exceptions to copyright law. In turn, similar
to the WIPO methodology, we also evaluate the secondary sectors or

14. S
 ony Corp. v. Universal City Studios, Inc., 464 U.S. 417, 423–24 (1984).

15. R
 ecording Industry Ass’n of America v. Diamond Multimedia Sys., Inc.,
180 F.3d 1072, 1079 (9th Cir. 1999).

16. P
 erfect 10, Inc. v. Amazon.com, Inc., 487 F.3d 701 (9th Cir. 2007).

17. F
 or an explanation of both views, see Joseph Ferrell and Carl Shapiro,
“Intellectual Property, Competition, and Information Technology,” in Hal
Varian, Joseph Ferrell, and Carl Shapiro, ed., The Economics of Information
Technology (Cambridge University Press, Banca Intessa, 2004) at 58–61.

14
non-core industries that benefit from fair use.18 The present endeavor
is by no means the final word on the subject, but we hope that it will
serve as a stimulus to further refinement and better understanding of
the digital economy and the important role and economic contribution
made by fair use in the digital age.

II. DESCRIPTION OF FAIR-USE BENEFITS AND INDUSTRIES


A. The Benefits Of Fair Use And Other Limitations And
Exceptions To Copyright Law
Many industries benefit from provisions of U.S. copyright law that fall
under the broad heading of fair use.19 For example, the Other Infor-
mation Services industry, which includes the Internet Publishing and
Broadcasting and Web Search Portals industry, relies on the following
fair use-related provisions:

Statutory Provision Description


17 U.S.C. § 102(a) non-copyrightability of facts
17 U.S.C. § 102(b) idea/expression dichotomy
17 U.S.C. § 105 no copyright in U.S. government works
fair use: criticism; comment; news
17 U.S.C. § 107 reporting; browser, cache copies;
teaching; scholarship; research
17 U.S.C. § 108 library uses
17 U.S.C. § 109 first-sale doctrine
17 U.S.C. § 302-304 copyright term
17 U.S.C. § 512 ISP safe harbors

18. T
 he WIPO framework for evaluating copyright-based industries suggests
4 categories: core, interdependent, partial, and non-dedicated support
industries. WIPO Guide at 27–35. As discussed in Section II, this report adopts
a similar but more streamlined definition of core and non-core industries.

19. T
 his section of the report was prepared with the assistance of Professor
Peter Jaszi of American University Washington College of Law.

15
Appendix I consists of a table that illustrates how individual provisions
apply to and benefit core and non-core industries. The table represents,
by 2007 NAICS category and description, those industries that depend
on fair use.20 Each NAICS code is followed by citations to statutory
provisions and principles of law embodying the limitations and excep-
tions upon which the described industry depends. The accompanying
Glossary on page 94 supplements the discussion of each fair use
provision and identifies relevant court decisions.

The fourth column in the Appendix I table also summarizes and


highlights the extended impact of fair use across numerous sectors
as the cross-references to other NAICS codes identify interdependent
industries. For example, for the Other Information Services industry,
the table lists five interdependent industries: 3341 (computer and pe-
ripheral equipment manufacturing); 5112 (software publishers); 5415
(computer system design and related services); 334413 (semiconduc-
tors and related device manufacturing); and 3346 (manufacturing and
reproducing magnetic and optical media).

20. T
 his report uses the 2007 version of the North American Industry
Classification System (2007 NAICS). The 1997 NAICS replaced the old SIC
standard. In the NAICS convention, a two-digit number refers to an industry
sector. For example, code 51 refers to the Information sector. Three, four
and five-digit codes refer to an industry subsector, an industry group, and
industry, respectively. Codes of six or more digits are also considered
industries in their own right even though they are part of a larger industry.
This study incorporates data mostly at the three and four-digit industry
group level, and, as appropriate, at the five-or-more-digit industry level,
without double counting. For ease of reference, the table in Appendix I
lists the NAICS 2007 codes and official descriptions of the industries and
industry groups considered.

21. S
 ee WIPO at 32. As noted by WIPO, the “definition and identification of ‘non-
core’ industries has been characterized by blur [sic] borders and frequent
changes across borders.”

16
B. Fair Use Industries, Core and Non-Core
This study adopts the guidelines suggested by WIPO, and used in other
studies, to evaluate the economic contribution of fair use.21 However,
instead of defining four distinct groups of industries as suggested in
the WIPO guidelines, the study employs a simpler classification into
core and non-core industries that depend on or benefit from fair use.
Core industries are defined as industries that produce goods and
services whose activities depend in large measure on the existence of
limitations and exceptions provided in U.S. copyright law. As shown in
Appendix I, the core covers a broad range of industries whose output
is driven increasingly by activities made possible by fair use including
many that depend extensively on the Internet.22 Due to the nature of
the Internet—in particular the intensive use of temporary copies—all
of the Internet-based industry groups and industries are classified in
the fair-use core.

Other information industries depend on fair use exceptions for their


ability to engage in basic activities. Additional core sectors, such as the
education industry, benefit from the non-copyrightability of facts and
other fair use freedoms.23

In addition to these core industries, non-core sectors also benefit


significantly from fair use. Non-core industries included in this study
consist of industries whose activities or output facilitate the output

22.F
 or example, recent advances in processing speed and software functionality
are being used to take advantage of the richer multi-media experience now
available from the web. Thus, purchases of new computers and software
increasingly are driven by the desire to maximize the Internet experience,
rather than to increase word processing and spreadsheet performance.

23. See,
 for example, Kurt Larsen and Stéphan Vincent-Larsen, “The Impact
of ITC on Terciary Education,” in Brian Kahin and Dominique Foray, ed.,
Advancing Knowledge and the Knowledge Economy (MIT Press, 2006) at
151–168.

17
of the fair use core. Companies in these sectors derive a significant
amount of their current business from the demand generated by fair
use and the Internet, and are interdependent with the core industries.24

The Internet economy is dynamic and, as it expands, influences a


growing range of sectors. The industry classification scheme used
for this study follows a conservative approach and limits the core and
non-core industries to the sectors listed in Appendix I. Subsequent
studies, benefiting from additional data sources and available informa-
tion, may show a far greater scope of core and non-core activity derived
from fair use.25

III. METHO DOLOGY AND DATA SOURCES


This study quantifies the economic contribution of core and non-core
industries in 2007 based on five economic measures: revenue, value
added, employment, payroll, and exports.26 The original report
presented data for 2002 and 2006, but many of the data points for
2006 had to be estimated due to lags in data availability and other
limitations. As of early 2010, complete data for 2006 are available and
the U.S. Census Bureau is releasing the results of the 2007 Economic
Census on a rolling basis. Issued every five years, the Economic Census
provides a detailed portrait of the U.S. economy from the national to

24. W
 IPO advocates the inclusion of such “interdependent copyright industries”
as part of copyright-based industries. WIPO defines interdependent
industries as “industries that are engaged in production, manufacture, and
sale of equipment whose function is wholly or primarily to facilitate the
creation, production, or use of works and other protected subject matter.
See World Intellectual Property Organization (WIPO), Guide on Surveying
the Economic Contribution of the Copyright-Based Industries (Geneva, 2003)
at 33 (available at http://www.wipo.org/copyright/en/publications/pdf/
copyright_pub_893.pdf).

25. A
 s the Internet economy grows, it is likely that the U.S. Department of
Commerce and other agencies will expand and refine their data collection
efforts to track this growth.

26. T
 his approach is consistent with the WIPO Guide which suggests measuring
the size of the industries as a percentage of GDP, employment and foreign
trade. WIPO Guide at 36.

18
the local level, and these results are used to refine and revise the gov-
ernment’s existing data collection programs.27 As a result, most of the
2007 data points for revenues and payroll do not have to be estimated,
but can be drawn directly from the Economic Census.28

A detailed discussion of the methodology and sources used to compile


the data presented in this update is provided in Appendix II. Data
for the key economic measures listed below—revenue, value added,
payroll and employment—are segregated into core and non-core in-
dustries according to the structure developed by Professor Peter Jaszi,
as described above and detailed in Appendix I. Summary tables are
provided in Appendices III through VII. Data for these industries were
compiled by NAICS code and organized in a database. When data from
the primary source was unavailable, either due to publication lags or
disclosure constraints, other official sources were consulted to estimate
the missing data points. As noted above, data for both 2002 and 2006
were updated to reflect revised government statistics.

IV. ECONOMIC CONTRIBUTION OF FAIR USE INDUSTRIES


Using the data sources and methodologies described in Appendix II,
this section presents estimates of the revenues, value added, payroll,
employment levels, productivity, and trade of the core and non-core
industries benefiting from fair use.

27. S
 ee U.S. Census Bureau, 2007 Economic Census User Guide (Mar 24, 2009)
at 4 and 14.

28. H
 owever, the economic census data will be revised in future releases, which will
likely lead to generally minor revisions to 2007 data in future fair use reports.

19
A. Revenue
Chart 1 illustrates the estimated revenues for the fair use related core
and non-core industries for 2002, 2006 and 2007. The data indicate
that the core group of fair use industries accounted for $1.8 trillion in
revenue, approximately 52 percent of the total fair use industry revenue
of $3.4 trillion in 2002.

By 2007, the revenue generated by fair use industries had increased


by 36 percent to $4.7 trillion. Over the same period, the core indus-
tries had become a much larger component of the fair use economy,
increasing to $2.7 trillion, and 57 percent of the fair use total. Thus,
from 2002 to 2007, core fair use revenues expanded by 47 percent,
while non-core revenues expanded by 24 percent.29

29. A
 ppendix III contains tables detailing revenue for each core and
non-core industry.

20
The strong revenue growth by the core industries has been driven by
growth in several industries. In percentage terms, the most significant
growth occurred in internet publishing and broadcasting, web search
portals, electronic shopping and electronic auctions, and other financial
investment activity.

B. Value Added
Value added measures the contribution of each industry’s labor and
capital to its gross output and to GDP. Industry value added equals
an industry’s gross output minus its purchased intermediate inputs.
Value added is an important tool to measure economic growth because
it does not include value added by another industry or double count
own-industry value added.

Value added in 2002 for the fair use industries defined in this report
are shown in Chart 2. Total value added was an estimated $1.7 trillion
in 2002, with the core industries accounting for nearly $1 trillion, and
non-core industries accounting for nearly $700 billion. Although the fair
use industry value added is significantly less than core and non-core
revenue, the value added data show that these industries represented
nearly one-sixth of current dollar U.S. GDP in 2002.30 The core share of
GDP was 9.3 percent, while the non-core share of GDP was 6.6 percent.
By 2007, fair use-related industry value added increased 34 percent to
an estimated $2.2 trillion. As with revenue, the growth rate for core fair
use industries outpaced growth in the non-core sectors. Core value added
increased by 41 percent compared to non-core growth of 24 percent. 31

30. U
 .S. GDP in current dollars was $10.5 trillion in 2002 and
$13.8 trillion in 2008. For a time series of U.S. current dollar
and real GDP, see http://www.bea.gov/national/xls/gdplev.xls and
http://www.bea.gov/industry/gdpbyind_data.htm.
The GDP estimates in this study are based on the latter.

31. A
 ppendix IV contains tables detailing value added for core and non-core industries.

21
In total, fair use industries accounted for 16.2 percent of U.S. current
dollar (i.e., nominal) GDP in 2007. In all, the core and non-core fair
use industries contributed $571 billion to U.S. GDP growth during the
2002 to 2007 period, accounting for 17 percent of U.S. current dollar
economic growth.

In contrast to nominal GDP, real GDP controls for inflation, and is


therefore a better indicator of a country’s true economic growth. In
many of the fair use industries, prices declined during the 2002 to
2007 period, meaning that the real growth of value added was even
larger than implied by the current dollar growth of value added. When
inflation is taken into account, the growth contribution of the core in-
dustries to U.S. output growth during 2002 to 2007 was 23.2 percent.32

32. T
 he estimation procedure for the core contribution to real GDP growth is
shown in Appendix V.

22
C. Employment and Payroll
The fair use-related industries measured in this report are major
employers in the U.S. economy. Chart 3 below shows the number of
employees for 2002, 2006 and 2007. The exhibits indicate that em-
ployment related to fair use increased from 16.9 million in 2002 to
17.5 million in 2007.

Employment in the core industries increased from 10.1 million


employees in 2002 to 10.3 million in 2007. Employment in the
non-core industries expanded from 6.8 million employees in 2002 to
7.3 million workers in 2007.33 In 2007, employment in fair use indus-
tries accounted for almost 13 percent of total non-farm employment
in the United States.34 That is, about one out of every eight workers
in the United States is employed in an industry that benefits from the
protection afforded by fair use.

33. A
 ppendix VI contains tables detailing employment for each core and non-core industry.

34. D
 ata on employment by industry are available at
http://www.bls.gov/ces/home.htm#data

23
While employment levels have been relatively stable, total fair use
industry payroll has been expanding. Chart 4 indicates that total fair
use industry payroll increased by 29 percent from approximately
$900 billion in 2002 to $1.2 trillion in 2007. In 2002, core industry
payroll was $558 billion, accounting for 62 percent of total fair use
payrolls. In 2007, core industry payroll was $751 billion, accounting
for 65 percent of total fair use payroll. From 2002 to 2007, the payroll
of core industries grew by 34 percent, while the payroll of non-core
industries grew by 21 percent.35 In real terms, the payroll of core fair
use industries increased by 17 percent from 2002 to 2007, while the
payroll of non-core industries grew by five percent.36

35. A
 ppendix VII contains tables detailing payroll for each core and non-core industry.

36. P
 ayroll values were deflated by the consumer price index for urban
consumers (series ID CUUR0000SA0,CUUS0000SA0).

24
The combination of stable employment levels and increasing payrolls
has produced a sizeable increase in payroll per employee at fair
use related firms. Table 1 below indicates that payroll per employee
expanded from approximately $53,000 per year in 2002 to $66,000
in 2007. For the core industries over the same period, payroll per
employee expanded from $55,000 to $73,000.37

Table 1. Payroll Per Employee


Dollars per employee
2002 2006 2007
Core 55,288 68,814 72,946
Non-core 49,751 56,756 56,593
Total 52,919 63,664 66,030
Sources: Authors’ estimates based on data from the U.S. Census Bureau and
Bureau of Labor Statistics.

D. Productivity
On the supply side, a country’s economic growth depends overwhelm-
ingly on two factors: changes in the level of productive inputs such as
labor and capital and the productivity with which those inputs are used.
In other words, an economy experiences economic growth if it adds
inputs (e.g., more workers and more machines), increases the output
associated with a given level of inputs, or does both.

In order to improve the earnings for labor, by increasing real hourly wages,
for example, it is necessary to increase productivity.38 Rising productivity
is therefore the key to long-term improvements in living standards.

37. B
 ecause the Census data do not include payroll data for NAICS 5251
(insurance and employee benefit funds), this industry was excluded from
the calculations.

38. F
 or example, if growth is achieved solely by adding workers without
increasing productivity, then wages will not rise in the long term.

25
A large body of work attributes the higher productivity growth during and
after the late 1990s to Information Technology (IT) producing sectors
serving the new economy, and recent work indicates that IT-using indus-
tries, not just IT-producing industries, are increasing productivity as well.39

Value added per employee is a common indicator used to measure


labor productivity. Table 2 contains estimates of labor productivity for
the core and non-core fair use industries.

Table 2. Value Added Per Employee


Dollars per employee
2002 2006 2007
Core 96,681 130,272 134,211
Non-core 102,665 108,616 119,558
Total 98,806 121,003 127,824
Sources: Authors’ estimates based on data from the U.S. Census Bureau and
Bureau of Labor Statistics.

The data show that there has been strong productivity growth in both
the core and non-core industries. Further, fair use industries have led
U.S. growth as productivity in the fair use economy of $128,000 per
employee greatly exceeds economy-wide productivity, which was ap-
proximately $100,000 per employee in 2007.40

39. S
 ee, for example, Erik Brynjolfsson and Lorin M.Hitt, “Computing
Productivity: Firm-Level Evidence” (June 2003); MIT Sloan Working Paper No.
4210-01. Dale W. Jorgenson and Kevin J. Stiroh, Raising the Speed Limit: U.S.
Economic Growth in the Information Age (May 1, 2000); Tarek M. Harchaoui,
Faouzi Tarkhani & Bilkis Khanam, “Information Technology and Economic
Growth in the Canadian and U.S. Private Economies,” in Jorgenson, ed.,
Economic Growth in Canada and the United States in the Information Age
(2004); Economic Report of the President: 2002 (GPO: Feb 2002) at 58-60;
and J. Steven Landenfled and Barbara M. Fraumeni, “Measuring the New
Economy,” Survey of Current Business (Mar 2001) at 23–39.

40. T
 he national total is based on current dollar GDP divided by the annual
average of seasonally adjusted monthly nonfarm employment levels reported
by BLS (series ID CEU0000000001).

26
The fair use-related industries not only achieve higher than average pro-
ductivity levels, but they have experienced strong productivity growth
during the past five years.

E. Trade
The globalization of the U.S. economy has been one of the primary
economic trends in recent decades. U.S. trade in goods and services now
accounts for nearly 29 percent of U.S. GDP. 41 While the United States runs
a large deficit in merchandise trade, it traditionally has run a surplus in
services trade, and is believed to hold a comparative advantage in many
service sectors. In 2007, the United States surplus in services trade was
$140 billion.42

Exports are an increasingly important source of sales for firms benefit-


ing from fair use.43 U.S. manufacturers have a long history in foreign
markets, but many Internet firms are relatively new exporters. Due to
cross-country differences in copyright law and the importance of the
Internet to the U.S. economy, U.S. trade officials have incorporated
certain ISP safe harbors into free trade agreements. Officials have been
urged to incorporate the fair use limitations covered in this report into
trade accords as well. Such provisions are necessary for U.S. Internet
service exporters, such as ISPs and search engines, to fully exercise
their comparative advantages in foreign markets.

41. S
 ee Bureau of Economic Analysis, Gross Domestic Product: Table 1.1.5
(Dec 29, 2009). Net exports of goods and services in 2007 were $1,656
billion, imports were $2,370 billion, and U.S. current dollar GDP was
$14,078 billion.

42. B
 ureau of Economic Analysis, US International Services, Table 1 (Oct 30,
2009). U.S. private service exports in 2007 totaled $478.1 billion, while
service imports totaled $338.2 billion.

43. T
 hough the revenue from the goods and services exports of fair use
industries is included in the revenues and value added already measured
above, exports are also reported separately in order to highlight the growing
importance of trade to those industries.

27
Chart 5 shows that estimated fair-use industry exports increased by
57 percent from $179 billion in 2002 to $281 billion in 2007.44 Due to
the high level of aggregation of services trade data, it is not practical
to distinguish between core and non-core exports. Instead, Chart 5
breaks down exports into goods and services.

Unlike overall exports, which are dominated by merchandise, fair use


industry exports are oriented toward services. Financial services constitute
the largest portion of fair use service exports, accounting for nearly one
third of total services exports. Other leading categories with significant
export growth include management and consulting services, R&D and
technical services, and education. Emblematic of the dramatic growth of
the Internet as a business tool, exports of trade-related services (including
Internet or online services) rose from $578 million in 2002 to an estimated
$5.2 billion in 2005, representing an annual growth rate of 55 percent, the
most rapid growth among all the industries represented. On the goods side,
semiconductors, computers and communications equipment accounted
for more than eighty percent of fair use industry exports.

44. A
 ppendix VIII contains tables detailing fair use exports of goods and
services by category.

28
V. CONCLUSIONS
The U.S. economy is an increasingly knowledge-based economy that
benefits from the dynamic diversity of core and non-core fair use in-
dustries. These knowledge-based industries in turn spur production of
additional goods and services that further fuel economic growth.

The information technology revolution and the Internet have transformed


how information is transmitted and used.45 As a result, the U.S. economy
has benefited from the creation and rapid expansion of new industries,
and a revival of productivity growth that supports higher living standards.

The growth of the Internet did not occur, of course, in a vacuum. In


addition to technological advancements, enlightened limitations and
exceptions to U.S. copyright law have nurtured Internet industries by
providing space for them to develop and expand their service offerings
to meet the needs of consumers and businesses. This transformation
has led to a surge in Internet usage, and spurred purchases of Internet
infrastructure and computers, the development of new Internet appli-
cations, and an explosion of Internet-based transactions that benefit
consumers and a broad range of businesses.

This report has sought to measure the footprint of fair use on the U.S.
economy. It has considered not only the core fair use industries, but also
the suppliers of goods and services to the fair use core and major users.

The research indicates that the industries benefiting from fair use and
other limitations and exceptions make a large and growing contribu-
tion to the U.S. economy. The fair use economy in 2007 accounted for
$4.7 trillion in revenues and $2.2 billion in value added, roughly 16.2
percent of U.S. GDP. It employed more than 17 million people and
supported a payroll of $1.2 trillion. It generated $281 billion in exports
and rapid productivity growth.

The protection afforded by fair use has been a major contributing factor
to these economic gains, and will continue to support growth as the U.S.
economy becomes even more dependent on information industries.

45. B
 rian Kahin and Dominique Foray, eds., Advancing Knowledge and the
Knowledge Economy (MIT Press, 2006) at ix.

29
References
Bureau of Labor Statistics, Department of Labor, Current Employment
Statistics, at http://www.bls.gov/ces/

Bureau of Economic Analysis, Department of Commerce, Annual


Industry Accounts, at http://www.bea.gov/industry/index.htm#annual

Einhorn, Michael A., Media, Technology and Copyright: Integrating Law


and Economics. (Northampton, MA: Edward Elgar Publishing, 2004)

Kahin, Brian and Dominique Foray, eds., Advancing Knowledge and the
Knowledge Economy. (Cambridge, MA: MIT Press, 2006).

Kahin, Brian and Hal R. Varian, eds., Internet Publishing and


Beyond: The Economics of Digital Information and Intellectual Property.
(Cambridge, MA: MIT Press, 2000).

Landefeld, Steven J., and Barbara Fraumeni, “Measuring the New


Economy,” Survey of Current Business. March 2001.

Landefeld, J. Steven and Robert P. Parker. “BEA’s Chain Indexes, Time


Series, and Measures of Long-Term Economic Growth,” Survey of
Current Business. May 1997.

Stanley-Allen, Karla L., Empey, Nicholas R., et al., “Preview of the


Benchmark Input-Output Accounts for 2002: Preliminary Estimates of
Gross Output; Proposed Classification Framework.” Survey of Current
Business. September 2005.

Siwek, Stephen E., Copyright Industries in the U.S. Economy: The 2006
Report, prepared for the International Intellectual Property Alliance (IIPA),
November 2006, available at http://www.iipa.com

Varian, Hal R., “Copying and Copyright.” April 2004 (Revised


Mar 29, 2005) available at http://www.sims.berkeley.edu/~hal/
Papers/2004/copying-and-copyright.pdf

Varian, Hal R., Joseph Farrell, and Carl Shapiro. The Economics of
Information Technology. (New York: Cambridge University Press, 2004).

30
U.S. Census Bureau, Department of Commerce. 2002 Economic
Census, at http://factfinder.census.gov/servlet/DatasetMainPag-
eServlet?_program=ECN&_tabId=ECN2&_submenuId=datasets_4&_
lang=en&_ts=282478708967

U.S. Census Bureau, Department of Commerce. 2007 Economic


Census, at http://factfinder.census.gov/servlet/DatasetMainPag-
eServlet?_program=ECN&_tabId=ECN1&_submenuId=datasets_4&_
lang=en&_ts=282478610452

U.S. Census Bureau, Department of Commerce. 2007 Economic


Census User Guide 2007. Last updated: March 24, 2009, at
http://www.census.gov/econ/census07

U.S. Census Bureau, Department of Commerce. Annual Retail Trade


Survey, at http://www.census.gov/retail

U.S. Census Bureau, Department of Commerce. Annual Survey of


Manufactures: General Statistics: Statistics for Industry Groups and
Industries: 2006 and 2005, at http://www.census.gov/manufacturing/
asm/index.html

U.S. Census Bureau, Department of Commerce. Annual Wholesale


Trade Survey, at http://www.census.gov/wholesale/index.html

U.S. Census Bureau, Department of Commerce. County Business


Patterns, at http://www.census.gov/econ/cbp/index.html

U.S. Census Bureau, Department of Commerce. North American


Industry Classification System (NAICS), at
http://www.census.gov/eos/www/naics/

U.S. Census Bureau, Department of Commerce. Service Annual


Survey, at http://www.census.gov/services/index.html

World Intellectual Property Organization, Guide on Surveying the


Economic Contribution of the Copyright-Based Industries. Geneva: 2003.

31
Appendix I: Fair Use Industry Definitions, Core
Core Industry/ Reliance on
Detailed NAICS Description
NAICS Codes Fair Use

Photographic This U.S. industry comprises 107 (fair use


and establishments primarily engaged copying); Sony
photocopying in manufacturing photographic principle
equipment mfg. and photocopying equipment,
such as cameras (except television,
333315 video and digital) projectors,
film developing equipment,
photocopying equipment, and
microfilm equipment.

Computer and This industry comprises 102(b) (non-


peripheral establishments primarily engaged copyrightability
equipment in manufacturing and/or of interface
manufacturing assembling electronic computers, specifications);
such as mainframes, personal 107 (fair use:
3341 computers, workstations, laptops, browser copies;
and computer servers; and buffer copies;
computer peripheral equipment, time and space
such as storage devices, printers, shifting; reverse
monitors, input/output devices engineering);
and terminals. Computers can be 117(a) (backup,
analog, digital, or hybrid. Digital essential step
computers, the most common copies); Sony
type, are devices that do all of the principle; see also
following: (1) store the processing exceptions listed
program or programs and the under NAICS 5112,
data immediately necessary for 5171, 5179, 5182,
the execution of the program; (2) 519, 3341, 334413
can be freely programmed in
accordance with the requirements
of the user; (3) perform
arithmetical computations
specified by the user; and (4)
execute, without human
intervention, a processing
program that requires the
computer to modify its execution
by logical decision during the
processing run. Analog computers
are capable of simulating
mathematical models and
comprise at least analog, control,
and programming elements.

32
Core Industry/ Reliance on
Detailed NAICS Description
NAICS Codes Fair Use

Audio and video This industry comprises 107 (fair use:


equipment establishments primarily engaged buffer copies, time
manufacturing in manufacturing electronic audio and space shifting);
and video equipment for home Sony principle; see
3343 entertainment, motor vehicle, also exceptions
public address and musical listed under NAICS
instrument amplifications. 3346, 334413
Examples of products made
by these establishments are
video cassette recorders,
televisions, stereo equipment,
speaker systems, household-
type video cameras, jukeboxes,
and amplifiers for musical
instruments and public address
systems.

Semiconductors This U.S. industry comprises 107 (fair


and related establishments primarily engaged use: reverse
device in manufacturing semiconductors engineering); Sony
manufacturing and related solid state devices. principle; see
Examples of products made NAICS 3341
334413 by these establishments are
integrated circuits, memory
chips, microprocessors, diodes,
transistors, solar cells and other
optoelectronic devices.

Manufacturing This industry comprises 107 (fair use:


and reproducing establishments primarily engaged time and space
magnetic and in (1) manufacturing optical and shifting; browser,
optical media magnetic media, such as blank cache copies); Sony
audio tape, blank video tape, and principle; see also
3346 blank diskettes and/or (2) mass exceptions listed
duplicating (i.e., making copies) under NAICS 3341,
audio, video, software, and other 3343; 3342
data on magnetic, optical, and
similar media.

33
Appendix I: Fair Use Industry Definitions, Core
Core Industry/ Reliance on
Detailed NAICS Description
NAICS Codes Fair Use

Electronic This U.S. Industry comprises 107 (fair use:


shopping establishments engaged in browser copies;
retailing all types of merchandise search); 109(a)
454111 using the Internet. (first sale); 512
(ISP safe harbors);
Sony principle; see
also exceptions
listed under NAICS
5171, 5179, 5182,
519, 3341, 5112,
5415, 33413, 3346

Electronic This U.S. Industry comprises 107 (fair use:


auctions establishments engaged in browser copies;
providing sites for and facilitating search); 109(a)
454112 consumer-to-consumer or (first sale); 512
business-to-consumer trade in new (ISP safe harbors);
and used goods, on an auction Sony principle; see
basis, using the Internet. also exceptions
Establishments in this industry listed under NAICS
provide the electronic location for 5171, 5179, 519,
retail auctions, but do not take title 5182, 3341, 5112,
to the goods being sold. 5415, 33413, 3346

Newspaper This industry comprises 102(a) (non-


publishers establishments known as copyrightability
newspaper publishers. of facts); 102(b)
51111 Establishments in this industry (idea/expression
carry out operations necessary dichotomy); 107
for producing and distributing (fair use: criticism,
newspapers, including gathering comment, news
news; writing news columns, reporting); 105 (no
feature stories, and editorials; copyright in U.S.
and selling and preparing government works)
advertisements. These
establishments may publish
newspapers in print or
electronic form.

34
Core Industry/ Reliance on
Detailed NAICS Description
NAICS Codes Fair Use

Directory, This industry comprises 102(a) (non-


mailing list establishments known as copyrightability
and other newspaper publishers. of facts); 105 (no
publishers Establishments in this industry copyright in U.S.
carry out operations necessary government works)
51114 for producing and distributing
newspapers, including
gathering news; writing news
columns, feature stories, and
editorials; and selling and
preparing advertisements. These
establishments maxy publish
newspapers in print or electronic
form.

Other This industry comprises 102(a) (non-


publishers establishments known as copyrightability
publishers (except newspaper, of facts); 102(b)
51119 magazine, book, directory, (idea/expression
mailing list, and music dichotomy);
publishers). These establishments 107 (fair use:
may publish works in print or scholarship,
electronic form. research, teaching);
302-304 (copyright
term); 105 (no
copyright in U.S.
government works).

Software This industry comprises 102(b) (non-


publishers establishments primarily copyrightability
engaged in computer software of interface
5112 publishing or publishing and specifications); 107
reproduction. Establishments in (fair use: reverse
this industry carry out operations engineering);
necessary for producing and 117(a) (back up,
distributing computer software, essential step
such as designing, providing copies); Sony
documentation, assisting in principle; see also
installation, and providing exceptions listed
support services to software under NAICS
purchasers. These establishments 5171, 5179, 519,
may design, develop, and publish, 5182, 3341, 5415,
or publish only. 334413, 3346

35
Appendix I: Fair Use Industry Definitions, Core
Core Industry/ Reliance on
Detailed NAICS Description
NAICS Codes Fair Use

Motion picture This industry group comprises 102(a) (non-


and video establishments primarily engaged copyrightability
Industries in the production and/or of facts); 102(b)
distribution of motion pictures, (idea/expression
5121 videos, television programs, or dichotomy); 107
commercials; in the exhibition (fair use: criticism,
of motion pictures; or in the comment, parody,
provision of postproduction and research); 302-304
related services. (copyright term);
105 (no copyright
in U.S. government
works) see also
exceptions listed
under NAICS 3342

Sound This industry group comprises 102(a) (non-


recording establishments primarily engaged copyrightability
industries in producing and distributing of facts); 102(b)
musical recordings, in publishing (idea/expression
5122 music, or in providing sound dichotomy); 107
recording and related services. (fair use: criticism,
comment, parody,
research); 302-304
(copyright term)
see also exceptions
listed under 3343

Data This industry comprises 107 (fair use:


processing, establishments primarily engaged browser copies);
hosting in providing infrastructure for 512 (ISP safe
and related hosting or data processing services. harbors); Sony
services These establishments may provide principle; see also
specialized hosting activities, such exceptions listed
5182 as web hosting, streaming services under NAICS
or application hosting, provide 3341, 5112, 5415,
application service provisioning, 334413, 5171,
or may provide general time-share 5179, 519, 3346
mainframe facilities to clients.
Data processing establishments
provide complete processing and
specialized reports from data
supplied by clients or provide
automated data processing and
data entry services.

36
Core Industry/ Reliance on
Detailed NAICS Description
NAICS Codes Fair Use

Other Industries in the Other 102(a) (non-


information Information Services subsector copyrightability
services group establishments supplying of facts); 102(b)
information, storing and providing (idea/expression
519 access to information, searching dichotomy, non-
and retrieving information, copyrightability
operating Web sites that use search of interface
engines to allow for searching specifications); 107
information on the Internet, or (fair use: criticism;
publishing and/or broadcasting comment;
content exclusively on the Internet. news reporting;
The main components of the browser, cache
subsector are news syndicates, copies; teaching;
libraries, archives, exclusive scholarship;
Internet publishing and/or research); 108
broadcasting, and Web Search (library uses); 109
Portals. (first sale doctrine);
512 (ISP safe
harbors); Sony
principle; 302-304
(copyright term);
105 (no copyright
in U.S. government
works); see also
exceptions listed
under NAICS
3341, 5112, 5415,
334413, 3346

Securities, This industry group comprises 102(a) (non-


commodity establishments primarily engaged copyrightability of
contracts and in putting capital at risk in the facts); 107 (fair
investments process of underwriting securities use: research); see
issues or in making markets for also exceptions
5231 securities and commodities; listed under NAICS
and those acting as agents 3341, 5182, 5415,
and/or brokers between buyers 5171
and sellers of securities and
commodities, usually charging a
commission.

37
Appendix I: Fair Use Industry Definitions, Core
Core Industry/ Reliance on
Detailed NAICS Description
NAICS Codes Fair Use

Other financial This industry group comprises 102(a) (non-


investment establishments primarily engaged copyrightability of
activities in one of the following: (1) facts); 107 (fair
acting as principals in buying or use: research); see
5239 selling financial contracts (except also exceptions
investment bankers, securities listed under NAICS
dealers, and commodity contracts 3341, 5171, 5182,
dealers); (2) acting as agents 5415
(i.e., brokers) (except securities
brokerages and commodity
contracts brokerages) in buying
or selling financial contracts; or
(3) providing other investment
services (except securities and
commodity exchanges), such
as portfolio management;
investment advice; and trust,
fiduciary, and custody services.

38
Core Industry/ Reliance on
Detailed NAICS Description
NAICS Codes Fair Use

Insurance This industry group comprises 102(a) (non-


carriers establishments primarily engaged copyrightability of
in underwriting (assuming the facts); 107 (fair
5241 risk, assigning premiums, and use: research); see
so forth) annuities and insurance also exceptions
policies and investing premiums listed under NAICS
to build up a portfolio of financial 3341, 5171, 5182,
assets to be used against future 5415
claims. Direct insurance carriers
are establishments that are
primarily engaged in initially
underwriting and assuming the
risk of annuities and insurance
policies. Reinsurance carriers are
establishments that are primarily
engaged in assuming all or part
of the risk associated with an
existing insurance policy (or set
of policies) originally underwritten
by another insurance carrier.
Industries are defined in terms
of the type of risk being insured
against, such as death, loss of
employment because of age
or disability, and/or property
damage. Contributions and
premiums are set on the basis of
actuarial calculations of probable
payouts based on risk factors from
experience tables and expected
investment returns on reserves.

Other This industry group comprises 102(a) (non-


investment legal entities (i.e., investment copyrightability of
pools and pools and/or funds) organized facts); 107 (fair
funds to pool securities or other assets use: research); see
(except insurance and employee- also exceptions
5259 benefit funds) on behalf of listed under NAICS
shareholders, unitholders, or 3341, 5171, 5179,
beneficiaries. 519, 5415

39
Appendix I: Fair Use Industry Definitions, Core
Core Industry/ Reliance on
Detailed NAICS Description
NAICS Codes Fair Use

Video tape This industry comprises 109(a) (first sale);


and disc establishments primarily engaged see also exceptions
rental in renting prerecorded video tapes listed under NAICS
and discs for home electronic 3343, 3346
53223 equipment.

Legal services This industry comprises offices 102(b) (idea/


of legal practitioners known expression
5411 as lawyers or attorneys (i.e., dichotomy); 105
counselors-at-law) primarily (no copyright in
engaged in the practice of law. U.S. government
Establishments in this industry works); 107 (fair
may provide expertise in a range use: research); see
or in specific areas of law, such also exceptions
as criminal law, corporate law, listed under NAICS
family and estate law, patent law, 3341, 5171, 5172,
real estate law, or tax law. 5174, 5179, 519,
5415

Architectural, This industry comprises 102(a) (non-


engineering establishments primarily engaged copyrightability
and related in planning and designing of facts); 102(b)
services residential, institutional, leisure, (idea/expression
commercial, and industrial dichotomy); 107
5413 buildings and structures by (fair use: criticism,
applying knowledge of design, comment, parody,
construction procedures, zoning research); 302-304
regulations, building codes, and (copyright term);
building materials. 105 (no copyright
in U.S. government
works)

40
Core Industry/ Reliance on
Detailed NAICS Description
NAICS Codes Fair Use

Graphic This industry comprises 102(b) (non-


design establishments primarily engaged copyrightability
services in planning, designing, and of interface
managing the production of specifications); 107
54143 visual communication in order (fair use: comment,
to convey specific messages parody, research,
or concepts, clarify complex search; browser,
information, or project visual cache copies);
identities. These services can 302-304 (copyright
include the design of printed term); 105 (no
materials, packaging, advertising, copyright in U.S.
signage systems, and corporate government works);
identification (logos). This 117(a) (backup,
industry also includes commercial essential step
artists engaged exclusively copies)
in generating drawings and
illustrations requiring technical
accuracy or interpretative skills.

Scientific This industry group comprises 102(a) (non-


research and establishments engaged in copyrightability
development conducting original investigation of facts); 102(b)
services undertaken on a systematic (idea/expression
basis to gain new knowledge dichotomy);
5417 (research) and/or the application 107 (fair use:
of research findings or other scholarship,
scientific knowledge for the research, comment,
creation of new or significantly criticism); see
improved products or processes NAICS 3341, 5171,
(experimental development). The 5179, 5112, 5171,
industries within this industry 5172, 519, 5415,
group are defined on the basis of 333315, 334413
the domain of research; that is,
on the scientific expertise of the
establishment.

41
Appendix I: Fair Use Industry Definitions, Core
Core Industry/ Reliance on
Detailed NAICS Description
NAICS Codes Fair Use

Education Industries in the Educational 102(a) (non-


services (pt.) Services subsector provide copyrightability
instruction and training in a wide of facts); 102(b)
6111, 6112, variety of subjects. The instruction (idea/expression
6113 and training is provided by dichotomy); 107
specialized establishments, such (fair use: criticism,
as schools, colleges, universities, comment, teaching,
and training centers. The scholarship,
subsector is structured according research); 110(1),
to level and type of educational 110(2) (displays
services. Elementary and and performances
secondary schools, junior colleges in educational
and colleges, universities, and contexts); see also
professional schools correspond exceptions listed
to a recognized series of formal under NAICS 3341,
levels of education designated 5112, 5415, 5171,
by diplomas, associate degrees 5172, 5179, 519,
(including equivalent certificates), 333315, 334413
and degrees. The remaining
industry groups are based more
on the type of instruction or
training offered and the levels
are not always as formally
defined. The establishments
are often highly specialized,
many offering instruction in
a very limited subject matter,
for example ski lessons or one
specific computer software
package. Within the sector, the
level and types of training that
are required of the instructors
and teachers vary depending
on the industry. Establishments
that manage schools and other
educational establishments on a
contractual basis are classified
in this subsector if they both
manage the operation and
provide the operating staff. Such
establishments are classified in
the educational services subsector
based on the type of facility
managed and operated.

42
Core Industry/ Reliance on
Detailed NAICS Description
NAICS Codes Fair Use

Performing This industry group comprises 102(b) (idea/


arts establishments primarily engaged expression
companies in producing live presentations dichotomy); 107
involving the performances of (fair use: criticism,
7111 actors and actresses, singers, comment, parody,
dancers, musical groups and research); 302-304
artists, and other performing (copyright term);
artists.

Independent This industry comprises 102(b) (idea/


artists, independent (i.e., freelance) expression
writers and individuals primarily engaged dichotomy); 107
performers in performing in artistic (fair use: criticism,
productions, in creating artistic comment, parody,
7115 and cultural works or productions, research); 302-304
or in providing technical expertise (copyright term);
necessary for these productions.
This industry also includes
athletes and other celebrities
exclusively engaged in endorsing
products and making speeches or
public appearances for which they
receive a fee.

Computer and This industry comprises 117(c) (machine


office machine establishments primarily engaged maintenance or
repair and in repairing and maintaining repair); see also
maintenance computers and office machines exceptions listed
without retailing new computers under NAICS 3341
811212 and office machines, such as
photocopying machines; and
computer terminals, storage devices,
printers; and CD-ROM drives.

43
Appendix I: Fair Use Industry Definitions, Non-Core
Non-Core Industry/ Reliance on
Detailed NAICS Description
NAICS Codes Fair Use

Printing and Industries in the Printing and See exceptions


related support Related Support Activities listed under NAICS
activities subsector print products, such 51111, 51114,
as newspapers, books, labels, 51119
3231 business cards, stationery,
business forms, and other
materials, and perform
support activities, such as data
imaging, platemaking services,
and bookbinding. The support
activities included here are an
integral part of the printing
industry, and a product (a
printing plate, a bound book,
or a computer disk or file) that
is an integral part of the
printing industry is almost
always provided by these
operations. Processes used in
printing include a variety of
methods used to transfer an
image from a plate, screen,
film, or computer file to some
medium, such as paper,
plastics, metal, textile articles,
or wood. The most prominent
of these methods is to transfer
the image from a plate or
screen to the medium
(lithographic, gravure, screen,
and flexographic printing). A
rapidly growing new
technology uses a computer
file to directly “drive” the
printing mechanism to create
the image and new electrostatic
and other types of equipment
(digital or nonimpact printing).

44
Non-Core Industry/ Reliance on
Detailed NAICS Description
NAICS Codes Fair Use

Communications This industry group comprises 102(b) (non-


equipment establishments primarily copyrightability of
manufacturing engaged in one or more of the interface
following manufacturing specifications);
3342 activities: telephone 107 (fair use:
equipment; radio and browser copies,
television broadcasting and reverse
wireless communications engineering); Sony
equipment; and other principle; see
communications equipment. NAICS 3341, 3346,
5112, 5415, 5171,
5172, 5174, 5175,
5179, 5152,
515120

Communication This industry comprises See exceptions


and energy wire establishments insulating listed under
and cable fiber-optic cable, and NAICS 3342
manufacturing manufacturing insulated
nonferrous wire and cable
335920 from nonferrous wire drawn in
other establishments.

Computer and This industry comprises See exceptions


peripheral equip. establishments primarily engaged listed under
merchant in the merchant wholesale NAICS 3341
wholesalers distribution of new and used
computer hardware and
4234301 computer peripheral equipment.

Computer software This industry comprises See exceptions


(packaged) establishments primarily listed under
merchant engaged in the merchant NAICS 5112
wholesalers wholesale distribution of
packaged computer software
4234302 primarily for end use.

45
Appendix I: Fair Use Industry Definitions, Non-Core
Non-Core Industry/ Reliance on
Detailed NAICS Description
NAICS Codes Fair Use

Electric appliance, This industry comprises See exceptions


TV and radio establishments primarily listed under
merchant engaged in the merchant NAICS 3343
wholesalers wholesale distribution of
household-type electrical
42362 appliances, room air-
conditioners, gas and electric
clothes dryers, and/or
household-type audio or
video equipment.

Communications This industry comprises See exceptions


equipment and establishments primarily listed under
supp merchant engaged in the merchant NAICS 3342
wholesalers wholesale distribution of
household-type electrical
4236901 appliances, room air-
conditioners, gas and electric
clothes dryers, and/or
household-type audio or
video equipment.

Business to This industry comprises See exceptions


business electronic business-to-business listed under NAICS
markets electronic markets bringing 5171, 5179, 5182,
together buyers and sellers of 519, 3341, 5112,
42511 goods using the Internet or 5415, 334413,
other electronic means and 3346
generally receiving a
commission or fee for the
service. Business-to-business
electronic markets for durable
and nondurable goods are
included in this industry.

46
Non-Core Industry/ Reliance on
Detailed NAICS Description
NAICS Codes Fair Use

Electrical and This industry (425120) See exceptions


electronic goods comprises wholesale trade listed under NAICS
agents and agents and brokers acting on 3341, 5112, 3343
brokers behalf of buyers or sellers in
the wholesale distribution of
42512036 goods. Agents and brokers do
not take title to the goods
being sold but rather receive a
commission or fee for their
service. Agents and brokers
for all durable and nondurable
goods are included in this
industry. Electrical &
electronic goods agents &
brokers are a subset of this
industry and are classified
under NAICS 42512036.

Radio, television This U.S. industry comprises: See exceptions


and other (1) establishments known as listed under
electronics stores consumer electronics stores NAICS 3343
primarily engaged in retailing
443112 a general line of new
consumer-type electronic
products; (2) establishments
specializing in retailing a
single line of consumer-type
electronic products (except
computers); or (3)
establishments primarily
engaged in retailing these new
electronic products in
combination with repair services.

47
Appendix I: Fair Use Industry Definitions, Non-Core
Non-Core Industry/ Reliance on
Detailed NAICS Description
NAICS Codes Fair Use

Computer and This U.S. industry comprises: See exceptions


software stores (1) establishments known as listed under NAICS
consumer electronics stores 3341, 5112,
44312 primarily engaged in retailing 334413
a general line of new
consumer-type electronic
products; (2) establishments
specializing in retailing a
single line of consumer-type
electronic products (except
computers); or (3)
establishments primarily
engaged in retailing these new
electronic products in
combination with repair services.

Book, Periodical This industry group comprises 109(a) (first sale);


and Music Stores establishments primarily see also exceptions
engaged in retailing new listed under NAICS
4512 books, newspapers, 5111, 5121, 5122
magazines, and prerecorded
audio and video media.

Radio and television This industry comprises 102(a) (non-


broadcasting establishments primarily copyrightability of
engaged in broadcasting facts); 102(b)
5151 images together with sound. (idea/expression
These establishments operate dichotomy); 107
television broadcasting (fair use: criticism,
studios and facilities for the comment, news
programming and transmission reporting, parody);
of programs to the public. 112 (ephemeral
These establishments also recordings); 114(a)
produce or transmit visual (exception to
programming to affiliated sound recording
broadcast television stations, performance right);
which in turn broadcast the see also exceptions
programs to the public on a listed under NAICS
predetermined schedule. 3343, 3342
Programming may originate in
their own studio, from an
affiliated network, or from
external sources.

48
Non-Core Industry/ Reliance on
Detailed NAICS Description
NAICS Codes Fair Use

Cable networks This industry group comprises 102(a) (non-


establishments primarily copyrightability of
5152 engaged in operating facts); 102(b)
broadcast studios and (idea/expression
facilities for over-the-air or dichotomy); 107
satellite delivery of radio and (fair use: criticism,
television programs. These comment, news
establishments are often reporting, parody);
engaged in the production or 114(a) (exception
purchase of programs or to sound recording
generate revenues from the performance right);
sale of air time to advertisers, see also exceptions
from donations and subsidies, listed under NAICS
or from the sale of programs. 3343, 3342

Wired This industry comprises See exceptions


telecommunications establishments primarily listed under NAICS
carriers engaged in operating and/or 3341, 5112, 5415,
providing access to 5182, 334413,
5171 transmission facilities and 3346, 3342
infrastructure that they own
and/or lease for the
transmission of voice, data,
text, sound, and video using
wired telecommunications
networks. Transmission
facilities may be based on a
single technology or a
combination of technologies.
Establishments in this industry
use the wired telecommunications
network facilities that they
operate to provide a variety of
services, such as wired
telephony services, including
VoIP services; wired (cvable)
audio and video programming
distribution; and wired
broadband Internet services.
By exception, establishments
providing satellite television
distribution services using
facilities and infrastructure that
they operate are included in
this industry.

49
Appendix I: Fair Use Industry Definitions, Non-Core
Non-Core Industry/ Reliance on
Detailed NAICS Description
NAICS Codes Fair Use

Wireless This industry comprises See exceptions


telecommunications establishments engaged in listed under NAICS
carriers operating and maintaining 3341, 5112, 5415,
(except satellite) switching and transmission 5182, 334413,
facilities to provide 3346, 3342
5172 communications via the
airwaves. Establishments in
this industry have spectrum
licenses and provide services
using that spectrum, such as
cellular phone services,
paging services, wireless
Internet access and wireless
video services.

Satellite This industry comprises See exceptions


telecommunications establishments primarily listed under NAICS
engaged in providing 3341, 5112, 5415,
5174 telecommunications services 5182, 334413,
to other establishments in the 3346, 3342
telecommunications and
broadcasting industries by
forwarding and receiving
communications signals via a
system of satellites or
reselling satellite
telecommunications.

50
Non-Core Industry/ Reliance on
Detailed NAICS Description
NAICS Codes Fair Use

Other This industry comprises See exceptions


telecommunications establishments primarily listed under NAICS
engaged in (1) purchasing 3341, 5112, 5415,
5179 access and network capacity 5182, 3342
from owners and operators of
telecommunications networks
and reselling wired and
wireless telecommunications
services (except satellite) to
businesses and households;
(2) providing specialized
telecommunications services,
such as satellite tracking,
communications telemetry,
and radar station operation;
(3) providing satellite terminal
stations and associated
facilities connected with one
or more terrestrial systems
and capable of transmitting
telecommunications to, and
receiving telecommunications
from, satellite systems; or (4)
providing Internet access
services or Voice over Internet
protocol (VoIP) services via
client-supplied
telecommunications
connections. Establishments
in this industry do not operate
as telecommunications carriers.
Mobile virtual network
operators (MVNO) are
included in this industry.

Securities and This industry comprises See exceptions


commodity establishments primarily listed under NAICS
exchanges engaged in furnishing physical 5231, 5182, 5415,
or electronic marketplaces for 5171, 5411
5232 the purpose of facilitating the
buying and selling of stocks,
stock options, bonds, or
commodity contracts.

51
Appendix I: Fair Use Industry Definitions, Non-Core
Non-Core Industry/ Reliance on
Detailed NAICS Description
NAICS Codes Fair Use

Agencies, This industry group comprises See exceptions


brokerages and establishments primarily listed under NAICS
other insurance engaged in (1) acting as 5231, 5239, 5241,
related activities agents (i.e., brokers) in selling 5415
annuities and insurance
5242 policies or (2) providing other
employee benefits and
insurance related services,
such as claims adjustment
and third party
administration.

Insurance and This industry group comprises See exceptions


employee benefit legal entities (i.e., funds, listed under NAICS
funds plans, and/or programs) 5231, 5239, 5241
organized to provide insurance
5251 and employee benefits
exclusively for the sponsor,
firm, or its employees
or members.

Computer system This industry comprises See exceptions


design and establishments primarily listed under NAICS
related services engaged in providing expertise 5171, 5179, 519,
in the field of information 5182, 3341, 5112,
5415 technologies through one or 454111, 454112,
more of the following 42511, 334413,
activities: (1) writing, 3346
modifying, testing, and
supporting software to meet
the needs of a particular
customer; (2) planning and
designing computer systems
that integrate computer
hardware, software, and
communication technologies;
(3) on-site management and
operation of clients’ computer
systems and/or data
processing facilities; and
(4) other professional and
technical computer-related
advice and services.

52
Non-Core Industry/ Reliance on
Detailed NAICS Description
NAICS Codes Fair Use

Management, The industry NAICS 54161 102(a) (non-


scientific and comprises establishments copyrightability of
technical primarily engaged in providing facts); 102(b)
consulting advice and assistance to (idea/expression
services businesses and other dichotomy); 107
organizations on management (fair use:
5416 issues, such as strategic and scholarship,
organizational planning; research,
financial planning and comment,
budgeting; marketing criticism); see also
objectives and policies; human exceptions listed
resource policies, practices, under NAICS 3341,
and planning; production 5112, 5415, 5171,
scheduling; and control 5172, 5179, 519,
planning. Establishments 333315, 334413
providing sanitation or site
remediation consulting
services are included in
this industry.

Education See description of education See exceptions


services (pt.) services listed under core listed under NAICS
industry NAICS 6111, 6111, 6112, 6113
6114, 6115, 6112, 6113.
6116, 6117

53
Appendix I: Fair Use Industry Definitions, Non-Core
Non-Core Industry/ Reliance on
Detailed NAICS Description
NAICS Codes Fair Use
Promoters of This industry comprises See exceptions listed
performing arts, establishments primarily under NAICS 5121,
sports and similar engaged in (1) organizing, 7111, 7115
events promoting, and/or managing live
performing arts productions,
7113 sports events, and similar
events, such as state fairs,
county fairs, agricultural fairs,
concerts, and festivals, held in
facilities that they manage and
operate and/or (2) managing
and providing the staff to
operate arenas, stadiums,
theaters, or other related
facilities for rent to other
promoters. It also comprises
promoters primarily engaged in
organizing, promoting, and/or
managing live performing arts
productions, sports events, and
similar events, such as state
fairs, county fairs, agricultural
fairs, concerts, and festivals, in
facilities that are managed and
operated by others. Theatrical
(except motion picture) booking
agencies are included in this
industry.
Agents and This industry comprises See exceptions listed
managers for establishments of agents and under NAICS 5121,
artists, athletes, managers primarily engaged in 7111, 7115
entertainers and representing and/or managing
other public figures creative and performing artists,
sports figures, entertainers, and
7114 other public figures. The
representation and management
includes activities, such as
representing clients in contract
negotiations; managing or
organizing client’s financial
affairs; and generally promoting
the careers of their clients.

54
APPENDIX II: Methodology and Data Sources

i. Revenue
The revenue data for the core and non-core industries were based on
statistics issued by the U.S. Census Bureau of the Department of
Commerce. The underlying revenue data for each industry appear in
Appendix III. The economic census data were used for 2002 and 2007.
However, many data points for 2006 were revised, using primarily two
sources. For manufacturing industries, the total value of shipments
was sourced from the Annual Survey of Manufactures: Statistics for
Industry Groups and Industries for 2006.1 For most services industries,
information from the Service Annual Survey was used.2 The revenue
data from this publication are benchmarked to the 2002 Census.
Rather than relying on the survey revenues benchmarked to 2002, the
2006 data estimates are computed by applying the growth rate from
2006 to 2007 published in the Services Annual Survey to the 2007 data
from the Census Bureau.

ii. Value Added


Revenue data are an important measurement of company growth, but
value added data are a better indicator of the contribution of an industry
to overall economic growth. The reason is simple. Revenues include
the values of intermediate inputs purchased from other industries and
from within the same industry. In contrast, value added excludes inter-
mediate purchases, and thereby captures the value that is added by the
labor and capital resources within each industry. Industry value added
is analogous to GDP, and can be used to assess the contribution of an
industry or industries to U.S. economic growth.

1. D
 ata from the Annual Survey of Manufactures can be accessed at
http://www.census.gov/manufacturing/asm/index.html

2. S
 ee, for example, U.S. Census Bureau, Service Annual Survey 2007:
Current Business Reports (Mar 2008).

55
APPENDIX II: Methodology and Data Sources

The Economic Census and Annual Survey of Manufactures provide value


added data for fair use industries in manufacturing. However, neither
report provides value added data for services. To estimate value added
data for fair use service industries, this report applies the value-added-
to-gross-output ratio to industry revenues for 2002, 2006 and 2007,
the same methodology used in the inaugural fair use report.3 For retail
and wholesale industries, revenues from the economic census include
the value of the products being sold. To eliminate this distortion, the
value added for these industries is adjusted by the ratio of gross output
to census revenue.

iii. Payroll
Detailed payroll data are available for 2002 and 2007 from each year’s
Economic Census. For 2006, two sources were consulted. The Annual
Survey of Manufactures: Statistics for Industry Groups and Industries
for 2006 was used for manufacturing industries. Service industries’
payroll information was drawn from the U.S. Census Bureau’s County
Business Patterns database.4

3. In many instance, the value added and gross output data for services,
published by the Bureau of Economic Analysis (BEA), are at higher levels of
aggregation than the various fair use industries. The BEA industries offering
the best match for each core or non-core industry were used.

4. D
 ata from the County Business Patterns database can be accessed at
http://www.census.gov/econ/cbp/index.html. In a small number of cases
when Economic Census or other industry data were not available, this
database, which is current through 2007, was also used to estimate revenues
and employment for 2006 and 2007.

56
iv. Emp loyment
The Bureau of Labor Statistics (BLS) publishes data on employment by
industry. These data were used for all three years. However, employment
levels for some fair use industries are not available at a detailed level.
For these industries, information on employment levels from alternative
sources, such as the Economic Census, the Annual Survey of Manufac-
tures, and County Business Patterns database, was used instead.

v. Trade
The U.S. Government publishes detailed merchandise trade data on
the basis of the Harmonized Tariff System. The government also
converts these data to a NAICS basis and makes them available on
the web site of the U.S. International Trade Commission.5 Data on
services trade are reported at a relatively high level of aggregation by
the Bureau of Economic Analysis.6 As a result, the export data shown
in the tables do not distinguish between core and non-core exports.
As an alternative, the export data are reported separately between
exports of fair use goods and exports of fair use services.

5. M
 erchandise trade data from the U.S. International Trade Commission can be
accessed at http://dataweb.usitc.gov

6. S
 ervices trade data from the Bureau of Economic Analysis can be accessed at
http://www.bea.gov/international/intlserv.htm (see Table 1).

57
Appendix III: Revenue Data for Fair Use Industries
(M ill ions of Doll ars)

Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

333315 Photographic and 2,139 2,281 2,192


Photocopying
Equipment
Manufacturing

3341 Computer and 73,562 67,403 64,414


Peripheral
Equipment
Manufacturing

3343 Audio and Video 8,522 9,588 7,331


Equipment
Manufacturing

334413 Semiconductor and 61,471 70,213 72,398


Related Device
Manufacturing

3346 Manufacturing and 7,550 6,945 6,237


Reproducing
Magnetic and
Optical Media

454111 Electronic Shopping 1 32,143 72,262 85,505

454112 Electronic Auctions 1 1,208 2,881 3,410

51111 Newspaper 46,179 49,113 47,016


Publishers

58
Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

51114, Directory, mailing 24,422 25,102 26,193


51119 list, and other
publishers

5112 Software 103,597 118,000 128,938


Publishers

5121 Motion Picture and 62,951 75,711 79,842


Video Industries

5122 Sound recording 15,338 15,987 15,350


industries

5182 Data Processing, 57,706 66,124 68,489


Hosting, and
Related Services

519 Other information 32,982 32,950 37,674


sevices (inc.
internet publishing
and broadcasting
and web search
portals)

5231 Securities and 212,236 403,867 388,220


Commodity
Contracts
Intermediation and
Brokerage

5239 Other Financial 102,809 208,843 234,229


Investment
Activities

59
Appendix III: Revenue Data for Fair Use Industries
(M ill ions of Doll ars)

Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

5241 Insurance Carriers 332,460 519,381 513,924

5259 Other Investment 22,874 32,120 36,514


Pools and Funds

53223 Video Tape and 9,364 10,288 9,242


Disc Rental

5411 Legal Services 182,098 238,654 254,611

5413 Architectural, 158,366 235,812 256,612


Engineering, and
Related Services

54143 Graphic Design 8,096 8,147 8,378


Services

5417 Scientific Research 93,082 88,160 96,595


and Development
Services

6111, Elementary & 121,300 156,066 162,647


6112, Secondary
6113 Schools, Junior
Colleges, Colleges,
Universities, and
Professional
Schools

60
Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

7111 Performing Arts 10,864 14,049 13,753


Companies

7115 Independent 9,338 12,375 12,726


Artists, Writers,
and Performers

811212 Computer and 6,380 7,202 7,948


Office Machine
Repair and
Maintenance

Core Industries 1,799,037 2,549,525 2,640,384


Subtotal

Estimated ISP 11,933


Revenues2

Core Industries 2,652,317


Total

1. The 2002 data for electronic shopping and electronic auction revenues were
revised to include data for nonemployers using information from the Annual Retail
Trade Survey.

2. In the 2007 NAICS, the revenues of Internet service providers are no longer
included in NAICS 518, but are instead included in NAICS 5171 and 5179, which
this report treats as non-core. Estimated ISP revenues have been added to the core
revenues of 2007 in order to maintain comparability with prior years’ estimates.

Sources: U.S. Census Bureau: 2002 Economic Census; 2007 Economic Census;
Annual Retail Trade Survey; Service Annual Survey, various issues.

61
Appendix III: Revenue Data for Fair Use Industries
(M ill ions of Doll ars)

Non-Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

3231 Printing and Related 95,592 99,800 103,217


Support Activities

3342 Communications 66,143 70,195 64,510


Equipment
Manufacturing

33592 Communication and 11,360 16,041 15,793


Energy Wire and
Cable Manufacturing

4234301 Computer and 217,790 249,764 252,876


peripheral equip
merchant wholesalers

4234302 Computer software 14,730 249,764 252,876


(packaged)
merchant wholesalers

42362 Electrical and 59,830 63,223 87,043


Electronic Appli-
ance, Television, and
Radio Set Merchant
Wholesalers

4236901 Communications 78,309 103,000 100,750


equipment mer-
chant wholesalers

42511 Business to 2,843 5,110 5,447


Business Electronic
Markets

62
Non-Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

42512036 Electrical and 50,618 76,913 78,896


electronic goods
agents and brokers

443112 Radio, Television, 48,451 62,820 67,599


and Other
Electronics Stores

44312 Computer and 16,696 18,575 20,064


Software Stores

4512 Book, Periodical and 23,096 20,850 21,227


Music Stores

5151 Radio and television 48,873 53,629 54,085


broadcasting

5152 Cable and Other 25,375 42,364 45,608


Subscription
Programming

5171 Wired Telecommuni- 241,948 199,344 294,377


cations Carriers
(inc. ISP)

5172 Wireless Telecom- 99,158 151,953 167,720


munications Carriers
(except Satellite)
(inc. ISP)

5175 Cable and 57,706 91,865


other program
distribution1

63
Appendix III: Revenue Data for Fair Use Industries
(M ill ions of Doll ars)

Non-Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

5174 Satellite and other 17,096 22,254 30,043


5179 communications

5232 Securities and Com- 8,947


modity Exchanges

5242 Agencies, 126,406 160,325 154,220


Brokerages and
Other Insurance
Related Activities

5251 Insurance and Not Not Not


Employee Benefit covered covered covered
Funds

5415 Computer Systems 173,480 198,441 273,513


Design and Related
Services

5416 Management, Scien- 105,452 119,776 132,156


tific and Technical
Consulting Services

6114, Business Schools 39,312 47,794 49,109


6115, and Computer and
6116, Management Train-
6117 ing, Technical and
Trade Schools, Other
Schools and Instruc-
tion and Educational
Support Services

64
Non-Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

7113 Promoters of Per- 11,698 14,726 16,133


forming Arts, Sports
and Similar Events

7114 Agents and Manag- 4,073 4,479 5,075


ers for Artists,
Athletes, Entertain-
ers and Other Public
Figures

Non-Core Industries 2,048,409


Subtotal

Estimated ISP 11,933


Revenues2

Non-Core 2,036,476
Industries Total

1. Code 5175 is not included in the 2007 NAICS. Data from this 2002 NAICS
code are distributed in NAICS 5171 in 2007.

2. In the 2007 NAICS, the revenues of Internet service providers are no longer
included in NAICS 518, but are instead included in NAICS 5171 and 5179, which
this report treats as non-core. Estimated ISP revenues have been subtracted
from the non-core revenues of 2007 in order to maintain comparability with prior
years’ estimates.

Sources: U.S. Census Bureau: 2002 Economic Census; 2007 Economic Census;
Annual Retail Trade Survey; Service Annual Survey, various issues

65
Appendix IV: Value Added Data for Fair Use Industries
(M ill ions of Doll ars)

Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

333315 Photographic and 861 1,229 1,250


Photocopying
Equipment
Manufacturing

3341 Computer and 25,955 35,049 33,647


Peripheral
Equipment
Manufacturing

3343 Audio and Video 3,007 3,278 3,456


Equipment
Manufacturing

334413 Semiconductor 21,690 54,476 52,621


and Related Device
Manufacturing

3346 Manufacturing 2,664 3,260 2,992


and Reproducing
Magnetic and
Optical Media

454111 Electronic Shopping1 5,353 16,247 19,409

454112 Electronic Auctions1 201 648 774

51111 Newspaper 22,787 23,424 21,535


Publishers

66
Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

51114, Directory, mailing 12,051 11,972 8,720


51119 list, and other
publishers

5112 Software Publishers 51,120 56,278 59,057

5121 Motion Picture and 29,200 34,528 34,927


Video Industries

5122 Sound recording 7,115 7,291 6,715


industries

5182 Data Processing, 27,100 26,516 22,801


Hosting, and Related
Services

519 Other information 15,489 13,213 17,255


sevices (inc. internet
publishing and
broadcasting and
web search portals)

5231 Securities and 132,963 198,520 197,193


Commodity
Contracts
Intermediation and
Brokerage

5239 Other Financial 71,142 102,656 118,974


Investment Activities

5241 Insurance Carriers 172,031 257,796 255,742

67
Appendix IV: Value Added Data for Fair Use Industries
(M ill ions of Doll ars)

Core Industries

2007
NAICS Description 2002 2006 2007
Codes

5259 Other Investment 6,128 5,933 5,461


Pools and Funds

53223 Video Tape and Disc 4,879 4,845 4,305


Rental

5411 Legal Services 130,992 169,688 180,612

5413 Architectural, 89,695 135,092 149,263


Engineering, and
Related Services

54143 Graphic Design 4,585 4,667 4,873


Services

5417 Scientific Research 52,720 50,505 56,186


and Development
Services

6111, Elementary 70,439 93,075 97,869


6112, & Secondary
6113 Schools, Junior
Colleges, Colleges,
Universities, and
Professional Schools

68
Core Industries

2007
NAICS Description 2002 2006 2007
Codes

7111 Performing Arts 6,814 8,991 8,571


Companies

7115 Independent 5,858 7,920 7,931


Artists, Writers, and
Performers

811212 Computer and Office 3,500 3,771 4,182


Machine Repair and
Maintenance

Core Industries 976,339 1,330,867 1,376,321


Subtotal

Estimated ISP Value 5,128


Added2

Core Industries Total 1,381,448

1
 . The 2002 data for electronic shopping and electronic auction value added were
revised to include data for nonemployers using information from the Annual Retail
Trade Survey.

2. In the 2007 NAICS, the data for Internet service providers are no longer included
in NAICS 518, but are instead included in NAICS 5171 and 5179, which this report
treats as non-core. Estimated ISP revenues have been added to the core revenues of
2007 in order to maintain comparability with prior years’ estimates.

Sources: U.S. Census Bureau: 2002 Economic Census; 2007 Economic Census;
Annual Retail Trade Survey; Service Annual Survey, various issues.

69
Appendix IV: Value Added Data for Fair Use Industries
(M ill ions of Doll ars)

Non-Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

3231 Printing and Related 45,865 60,357 63,643


Support Activities

3342 Communications 23,338 36,906 35,037


Equipment
Manufacturing

33592 Communication and 5,505 5,631 4,921


Energy Wire and
Cable Manufacturing

4234301 Computer & 28,916 33,978 33,720


peripheral
equip merchant
wholesalers

4234302 Computer software 1,956 33,978 33,720


(packaged)
merchant
wholesalers

42362 Electrical and 7,944 8,601 11,607


Electronic
Appliance,
Television, and
Radio Set Merchant
Wholesalers

4236901 Communications 10,397 14,012 13,435


equipment merchant
wholesalers

42511 Business to 378 695 726


Business Electronic
Markets

70
Non-Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

42512036 Electrical & 6,721 10,463 10,521


electronic goods
agents & brokers

443112 Radio, Television, 10,780 14,124 15,344


and Other
Electronics Stores

44312 Computer and 3,715 4,176 4,554


Software Stores

4512 Book, Periodical, 5,139 4,688 4,818


and Music Stores

5151 Radio & television 23,160 23,044 23,146


broadcasting

5152 Cable and Other 12,025 18,203 19,518


Subscription
Programming

5171 Wired 114,654 85,656 125,980


Telecommunications
Carriers (inc. ISP)

5172 Wireless 46,989 65,293 71,776


Telecommunications
Carriers (except
Satellite) (inc. ISP)

5175 Cable and other 27,346 39,474


program distribution1

5174, Satellite and other 8,101 9,562 12,857


5179 communications

71
Appendix IV: Value Added Data for Fair Use Industries
(M ill ions of Doll ars)

Non-Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

5232 Securities and 4,545


Commodity
Exchanges

5242 Agencies, 65,408 79,578 76,744


Brokerages and
Other Insurance
Related Activities

5251 Insurance and


Employee Benefit
Funds

5415 Computer Systems 134,075 155,705 213,752


Design and Related
Services

5416 Management, 79,653 68,617 76,871


Scientific and
Technical Consulting
Services

6114, Business Schools 22,829 28,503 29,550


6115, and Computer
6116, and Management
6117 Training, Technical
and Trade Schools,
Other Schools and
Instruction and
Educational Support
Services

72
Non-Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

7113 Promoters of 7,338 9,424 10,055


Performing Arts,
Sports and Similar
Events

7114 Agents and 2,555 2,867 3,163


Managers for
Artists, Athletes,
Entertainers and
Other Public Figures

Non-Core Industries 694,787 779,556 866,284


Subtotal

Estimated ISP 5,128


Revenues2

Non-Core Industries 861,157


Total

1
 . Code 5175 is not included in the 2007 NAICS. Data from this 2002 NAICS
code are distributed in NAICS 5171 in 2007.

2. In the 2007 NAICS, the revenues of Internet service providers are no longer
included in NAICS 518, but are instead included in NAICS 5171 and 5179, which
this report treats as non-core. Estimated ISP revenues have been subtracted
from the non-core revenues of 2007 in order to maintain comparability with prior
years’ estimates.

Sources: U.S. Census Bureau: 2002 Economic Census; 2007 Economic Census;
Annual Retail Trade Survey; Service Annual Survey, various issues.

73
Appendix V: Estimated Contribution of Core Industry
Value Added to GDP

2007 NAICS
Description
Codes

333315 Photographic and Photocopying Equipment Manufacturing

3341 Computer and Peripheral Equipment Manufacturing

3343 Audio and Video Equipment Manufacturing

334413 Semiconductor and Related Device Manufacturing

3346 Manufacturing and Reproducing Magnetic and Optical Media

454111 Electronic Shopping

454112 Electronic Auctions

51111 Newspaper Publishers

51114, Directory, mailing list and other publishers


51119

5112 Software Publishers

5121 Motion Picture and Video Industries

5122 Sound recording industries

5182 Data Processing, Hosting and Related Services

519 Other information sevices (inc. internet publishing


and broadcasting and web search portals)

5231 Securities and Commodity Contracts Intermediation


and Brokerage

5239 Other Financial Investment Activities

74
Chain-type quantity index Real value added2 Contribution to
change in GDP
2002 2005 1
2007 2002 2007 2005=100

100 127 145 848 1,225 0.02%

100 178 270 17,064 46,086 1.74%

100 165 239 1,977 4,733 0.17%

100 259 505 14,259 72,075 3.47%

100 163 234 1,751 4,098 0.14%

100 217 347 5,333 18,484 0.79%

100 225 368 200 737 0.03%

100 104 101 21,109 21,402 0.02%

100 88 109 11,320 12,294 0.06%

100 118 124 47,355 58,693 0.68%

100 101 110 32,173 35,498 0.20%

100 88 87 7,839 6,825 -0.06%

100 96 126 25,456 32,146 0.40%

100 133 217 14,550 31,557 1.02%

100 136 159 124,293 197,946 4.42%

100 146 180 66,503 119,429 3.17%

75
Appendix V: Estimated Contribution of Core Industry
Value Added to GDP

2007 NAICS
Description
Codes

5241 Insurance Carriers

5259 Other Investment Pools and Funds

53223 Video Tape and Disc Rental

5411 Legal Services

5413 Architectural, Engineering and Related Services

54143 Graphic Design Services

5417 Scientific Research and Development Services

6111,
Elementary & Secondary Schools, Junior Colleges,
6112,
Colleges, Universities and Professional Schools
6113

7111 Performing Arts Companies

7115 Independent Artists, Writers and Performers

811212 Computer and Office Machine Repair and Maintenance

76
Chain-type quantity index Real value added2 Contribution to
change in GDP
2002 20051 2007 2002 2007 2005=100

100 106 120 205,930 246,885 2.46%

100 109 101 5,239 5,277 0.00%

100 82 74 5,540 4,121 -0.09%

100 104 103 152,936 158,278 0.32%

100 135 164 90,365 148,252 3.47%

100 103 105 4,620 4,840 0.01%

100 103 105 53,113 55,806 0.16%

100 105 111 81,456 90,154 0.52%

100 102 103 7,685 7,879 0.01%

100 106 110 6,606 7,290 0.04%

100 102 100 3,826 3,809 0.00%

TOTAL CORE 23.18%

1. Estimated by applying the compound average growth rate from 2002 to 2007
for each industry.

2. Represents the dollar-denominated level of output when the chain-type indexe


ratios (2002 to 2005 and 2007 to 2005) are applied to estimated nominal
industry output for 2005.

Sources: APPENDIX 4; Bureau of Economic Analysis (http://www.bea.gov/


industry/gdpbyind_data.htm); J. Steven Landefeld and Robert P. Parker, “BEA’s
Chain Indexes, Time Series, and Measures of LongTerm Economic Growth,”
Survey of Current Business (May 1997) at 63.

77
Appendix Vi: Employment Data for Fair Use
Industries (Thousands)
Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

333315 Photographic and 22 6 6


Photocopying
Equipment
Manufacturing

3341 Computer and 250 196 186


Peripheral
Equipment
Manufacturing

3343 Audio and Video 42 31 30


Equipment
Manufacturing

334413 Semiconductor 252 229 218


and Related Device
Manufacturing

3346 Manufacturing 55 42 38
and Reproducing
Magnetic and
Optical Media

454111 Electronic Shopping


54 74 83
454112 Electronic Auctions

51111 Newspaper 389 360 347


Publishers

51114, Directory, mailing 84 72 73


51119 list and other
publishers

5112 Software Publishers 253 244 255

78
Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

5121 Motion Picture and 361 354 359


Video Industries

5122 Sound recording 27 21 22


industries

5182 Data Processing, 304 263 268


Hosting and Related
Services

519 Other information 218 121 126


sevices (inc. internet
publishing and
broadcasting and
web search portals)

5231 Securities and 528 511 519


Commodity
Contracts
Intermediation and
Brokerage

5239 Other Financial 261 308 330


Investment Activities

5241 Insurance Carriers 1,413 1,413 1,397

5259 Other Investment 38 40 40


Pools and Funds

53223 Video Tape and Disc 157 131 118


Rental

5411 Legal Services 1,115 1,173 1,175

79
Appendix Vi: Employment Data for Fair Use
Industries (Thousands)
Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

5413 Architectural, 1,246 1,386 1,432


Engineering and
Related Services

54143 Graphic Design 71 70 74


Services

5417 Scientific Research 538 592 602


and Development
Services

6111, Elementary
6112, & Secondary
6113 Schools, Junior
2,213 2,369 2,386
Colleges, Colleges,
Universities, and
Professional Schools

7111 Performing Arts 121 119 118


Companies

7115 Independent 40 48 49
Artists, Writers and
Performers

811212 Computer and Office 48 44 42


Machine Repair and
Maintenance

Core Industries 10,099 10,216 10,293


Subtotal

Sources: Bureau of Labor Statistics and Annual Survey of Manufacturers.

80
Non-Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

3231 Printing and Related 707 634 622


Support Activities

3342 Communications 186 136 128


Equipment
Manufacturing

33592 Communication and 25 34 34


Energy Wire and
Cable Manufacturing

4234301 Computer and


peripheral equip
merchant wholesalers
268 247 248
4234302 Computer software
(packaged) merchant
wholesalers

42362 Electrical and


Electronic Appliance,
Television, and
Radio Set Merchant
Wholesalers 218 198 199

4236901 Communications
equipment merchant
wholesalers

42511 Business to Business 81 57 54


Electronic Markets

42512036 Electrical and 26 23 24


electronic goods
agents and brokers

443112 Radio, Television and 245 310 325


Other Electronics Stores

81
Appendix Vi: Employment Data for Fair Use
Industries (Thousands)
Non-Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

44312 Computer and 155 136 134


Software Stores

4512 Book, Periodical and 227 187 181


Music Stores

5151 Radio and television 130 238 237


broadcasting

5152 Cable and Other 93 90 89


Subscription
Programming

5171 Wired 651 669 665


Telecommunications
Carriers (inc. ISP)

5172 Wireless 197 200 203


Telecommunications
Carriers (except
Satellite) (inc. ISP)

5175 Cable and other 130 144


program distribution1

5174 and Satellite and other 208 178 163


5179 communications

5232 Securities and


Commodity
Exchanges

5242 Agencies, 820 891 910


Brokerages and
Other Insurance
Related Activities

82
Non-Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

5251 Insurance and Employee 47 48 49


Benefit Funds

5415 Computer Systems 1,153 1,285 1,372


Design and Related
Services

5416 Management, 734 886 953


Scientific and Technical
Consulting Services

7113 Promoters of
Performing Arts, Sports
and Similar Events

7114 Agents and 83 101 107


Managers for
Artists, Athletes,
Entertainers and
Other Public Figures

6114, Business Schools


6115, and Computer
6116, and Management
6117 Training, Technical
and Trade Schools, 430 532 555
Other Schools and
Instruction and
Educational Support
Services

Non-Core Industries 6,815 7,225 7,251


Subtotal

1. Code 5175 is not included in the 2007 NAICS. Data from this 2002 NAICS
code are distributed in NAICS 5171 in 2007.

Sources: Bureau of Labor Statistics and Annual Survey of Manufacturers.

83
Appendix VII: Annual Payroll Data for Fair Use
Industries (Mi l lion s of Do l lars)

Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

333315 Photographic and 401 1,229 277


Photocopying
Equipment
Manufacturing

3341 Computer and 8,284 5,809 5,117


Peripheral
Equipment
Manufacturing

3343 Audio and Video 927 832 736


Equipment
Manufacturing

334413 Semiconductor 9,808 9,281 11,100


and Related Device
Manufacturing

3346 Manufacturing 1,367 1,310 1,356


and Reproducing
Magnetic and
Optical Media

454111 Electronic Shopping 1,673 3,561 4,934

454112 Electronic Auctions 469 3,561 764

51111 Newspaper 13,752 14,401 13,976


Publishers

51114, Directory, mailing 3,704 4,576 4,454


51119 list, and other
publishers

5112 Software Publishers 34,966 37,793 43,596

84
Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

5121 Motion Picture and 10,402 13,450 15,604


Video Industries

5122 Sound recording 2,251 1,813 2,203


industries

5182 Data Processing, 21,398 24,116 27,017


Hosting, and Related
Services

519 Other information 8,759 13,247 10,455


sevices (inc. internet
publishing and
broadcasting and
web search portals)

5231 Securities and 69,048 89,924 92,331


Commodity
Contracts
Intermediation and
Brokerage

5239 Other Financial 30,047 57,777 69,804


Investment Activities

5241 Insurance Carriers 83,555 97,137 103,765

5259 Other Investment 1,283 1,737 1,847


Pools and Funds

53223 Video Tape and Disc 1,666 1,713 1,743


Rental

5411 Legal Services 69,875 85,125 88,554

85
Appendix VII: Annual Payroll Data for Fair Use
Industries (Mi l lion s of Do l lars)

Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

5413 Architectural, 66,709 91,335 99,845


Engineering and
Related Services

54143 Graphic Design 2,769 3,065 2,813


Services

5417 Scientific Research 43,699 58,862 55,455


and Development
Services

6111, Elementary 61,678 73,557 78,876


6112, & Secondary
6113 Schools, Junior
Colleges, Colleges,
Universities and
Professional Schools1

7111 Performing Arts 3,267 3,913 4,037


Companies

86
Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

7115 Independent 4,324 5,846 5,021


Artists, Writers and
Performers

811212 Computer and Office 2,252 2,548 2,412


Machine Repair and
Maintenance

Core Industries 558,333 703,958 748,090


Subtotal

Estimated ISP Value 2,747


Added2

Core Industries Total 750,837

1
 . The 2002 data for certain education services were revised based on data for
County Business Patterns (2002). The Economic Census does not include data
for all types of education services.

2. In the 2007 NAICS, the annual payroll data of Internet service providers
are no longer included in NAICS 518, but are instead included in NAICS 5171
and 5179, which this report treats as non-core. Estimated ISP revenues have
been subtracted from the non-core revenues of 2007 in order to maintain
comparability with prior years’ estimates.

Sources: U.S. Census Bureau: 2002 Economic Census; 2007 Economic Census;
County Business Patterns; Annual Survey of Manufactures.

87
Appendix VII: Annual Payroll Data for Fair Use
Industries (Mi l lion s of Do l lars)

Non-Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

3231 Printing and Related 25,626 25,110 25,682


Support Activities

3342 Communications 10,693 8,336 9,263


Equipment
Manufacturing

33592 Communication and 1,715 1,514 1,515


Energy Wire and
Cable Manufacturing

4234301 Computer and 19,649 23,088


peripheral
equip merchant
wholesalers
25,904
4234302 Computer software 2,528 2,970
(packaged)
merchant
wholesalers

42362 Electrical and 2,202 2,652 2,754


Electronic
Appliance,
Television and
Radio Set Merchant
Wholesalers

4236901 Communications 9,944 12,859 11,935


equipment merchant
wholesalers

42511 Business to 62 353 379


Business Electronic
Markets

88
Non-Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

42512036 Electrical and 1,464 2,187 2,386


electronic goods
agents and brokers

443112 Radio, Television 5,287 7,639 6,569


and Other
Electronics Stores

44312 Computer and 1,832 2,791 2,182


Software Stores

4512 Book, Periodical and 2,617 2,727 2,384


Music Stores

5151 Radio and television 11,655 14,516 14,165


broadcasting

5152 Cable and Other 2,849 3,664 3,811


Subscription
Programming

5171 Wired 47,805 41,102 54,143


Telecommunications
Carriers (inc. ISP)

5172 Wireless 13,117 13,578 15,639


Telecommunications
Carriers (except
Satellite) (inc. ISP)

5175 Cable and other 8,553 11,586


program distribution 1

89
Appendix VII: Annual Payroll Data for Fair Use
Industries (Mi l lion s of Do l lars)

Non-Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

5174 and Satellite and other 2,932 1,764 5,029


5179 communications

5232 Securities and 1,020 1,384


Commodity Exchanges

5242 Agencies, 37,076 49,281 50,822


Brokerages and
Other Insurance
Related Activities

5251 Insurance and


Employee Benefit
Funds

5415 Computer Systems 72,399 90,808 102,255


Design and Related
Services

5416 Management, 43,089 67,861 52,311


Scientific and
Technical Consulting
Services

6114, Business Schools 10,164 15,060 15,048


6115, and Computer
6116, and Management
6117 Training, Technical
and Trade Schools,
Other Schools and
Instruction and
Educational Support
Services

90
Non-Core Industries

2007 NAICS
Description 2002 2006 2007
Codes

7113 Promoters of 2,020 2,665 2,973


Performing Arts,
Sports and Similar
Events

7114 Agents and Managers 1,415 1,579 1,743


for Artists, Athletes,
Entertainers and
Other Public Figures

Core Industries 336,693 406,711 410,276


Subtotal

Estimated ISP Value 2,747


Added2

Core Industries Total 407,529

1. Code 5175 is not included in the 2007 NAICS. Data from this 2002 NAICS code
are distributed in NAICS 5171 in 2007.

2. In the 2007 NAICS, the annual payroll data of Internet service providers are no
longer included in NAICS 518, but are instead included in NAICS 5171 and 5179,
which this report treats as non-core. Estimated ISP revenues have been subtracted
from the non-core revenues of 2007 in order to maintain comparability with prior
years’ estimates.

Sources: U.S. Census Bureau: 2002 Economic Census; 2007 Economic Census;
County Business Patterns; Annual Survey of Manufactures.

91
Appendix VIII: U.S. Exports for Fair Use
Industries, Goods ( Mil lion s of Do l lars)

Goods 2002 2006 2007

Printed matter and related 4,509 5,798 6,278


products, NESOI

Photographic and photocopying 1,187 1,185 1,101


equipment

Computer equipment 29,150 29,780 28,908

Communications equipment 12,262 14,995 17,514

Audio and video equipment 3,986 4,232 4,320

Semiconductors and related 31,605 37,327 36,384


devices

Magnetic and optical media 1,226 1,298 630

Communication and energy wires 2,320 3,710 4,095


and cables

Software, NESOI 312 1,007 901

Core Industries Subtotal 336,693 406,711 410,276

Sources: U.S. Census Bureau: 2002 Economic Census; 2007 Economic Census;
County Business Patterns; Annual Survey of Manufactures.

92
Services (Mi llions of Do l lars)

Sector 2002 2006 2007 2008

Financial services 24,496 47,882 61,393 60,190

Insurance services 4,415 9,445 10,184 10,756

Telecommunications 3,890 7,105 8,043 9,163

Education Services 12,626 14,647 15,956 17,796

Computer and 7,079 10,079 11,638 12,599


information services

Management and 14,339 21,421 25,331 26,942


consulting services

Research, 8,678 12,810 14,293 17,139


development, and
testing

Tape rentals 9,350 12,823 14,422 13,598

Architectural, 1,679 4,702 5,338 5,918


engineering, and other
technical services

Legal services 3,099 5,256 6,409 7,269

Sports and 170 431 635 755


performing arts

Trade-related 578 3,611 5,216 6,112


services1

Total 90,400 150,212 178,858 188,239

1. Includes Internet or online services.

Source: U.S. Department of Commerce, Bureau of Economic Analysis, Balance of


Payments Division at http://www.bea.gov/international/intlserv.htm, tab1a; Bureau
of the Census, FT900: U.S. International Trade in Goods and Services: (Oct 30, 2009).

93
Glossary of Fair Use Provisions
17 U.S.C. § 102(a) (non-copyrightability of facts)
The fact/expression dichotomy is a limitation on the scope of copyright
that renders facts non-copyrightable. This principle limits severely the
scope of protection in fact-based works. The result of Section 102(a)’s
requirement of originality is that raw facts may be copied at will. See
Feist Publ’ns, Inc. v Rural Tel. Serv. Co., 499 U.S. 340, 350 (1991).

17 U.S.C. § 102(b) (idea/expression dichotomy)


Articulated in Baker v. Selden, 101 U.S. 99, 102-04 (1879) the idea/
expression dichotomy represents the principle that copyright may
extend to the expression of an idea, but not the idea itself. Section 102(b)
explicitly withholds protection from “any idea, procedure, process,
system, method of operation, concept, principle, or discovery…” This
principle is the source of the merger doctrine, which limits copyright
when the number of possible variations for expressing an idea are
externally limited. In such case, the limited possibilities of expression
merge with the ‘idea’ and become non-copyrightable.

17 U.S.C. § 102(b) (non-protectability of interface specifications)


An application of the idea/expression dichotomy, the non-protectability
of interface specifications has been established in a line of U.S.
copyright cases, notably Lotus Dev. v. Borland Int’l, 49 F.3d 807 (1995)
and Computer Assocs. v. Altai, Inc., 982 F.2d 693 (2d Cir. 1992). These
courts ruled that interface specifications are not copyrightable, either
because they are unprotectable “methods of operation” or because
elements dictated by efficiency or necessity lose protection under the
merger doctrine.

17 U.S.C. § 105 (no copyright in U.S. government works)


The Copyright Act prohibits the Federal Government from taking
copyright in the works that it authors. As a result, all works authored
by the Federal Government employees immediately enter the public
domain and become freely available for public use.

94
17 U.S.C. § 107 (fair use: criticism, comment, news reporting,
teaching, scholarship, research, etc.)
Section 107 of the Copyright Act explicitly protects the fair use of a
copyrighted work for purposes including but not limited to criticism,
comment, news reporting, teaching (including multiple copies
for classroom use), scholarship, or research. Such use is not an
infringement of copyright.

17 U.S.C. § 107 (fair use: reverse engineering)


Under the fair use doctrine, a person may disassemble a computer
program in order to gain an understanding of the unprotected functional
elements of the program, where there is a legitimate reason for doing
so and no other means of access to the unprotected elements exists.
Sega Enterprises Ltd. v. Accolade, Inc., 977 F.2d 1510 (9th Cir. 1992);
Atari v. Nintendo, 975 F.2d 832 (Fed. Cir. 1992).

17 U.S.C. § 107 (fair use: browser copies)


Under the fair use doctrine, local cache reproductions of copyrighted
works by the web browsers of individual users are fair use, as they
are noncommercial, transformative, necessary for essential Internet
functions, and do not supersede copyright holders’ exploitation of their
works. Perfect 10, Inc. v. Amazon.com, Inc., 487 F.3d 701 (9th Cir. 2007).

17 U.S.C. § 107 (fair use: search engine cache copies)


Under the fair use doctrine, search engines’ reproduction in their search
databases of images and text they crawled on the World Wide Web, and
subsequent display of these materials in search results, are permitted
because of their significant social utility. Kelly v. Arriba Soft, 336 F.3d 811
(9th Cir. 2003); Field v. Google, 412 F. Supp. 2d 1106 (D. Nev. 2006);
Perfect 10, Inc. v. Amazon.com, Inc., 487 F.3d 701 (9th Cir. 2007).

95
Glossary (continued)

17 U.S.C. § 107 (fair use: time and space shifting)


Under the fair use doctrine, users may utilize technological devices
to shift the context in which they view copyrighted works, i.e., to tape
a program for later viewing on the same or different device. Such use
has been held to be paradigmatic noncommercial personal use entirely
consistent with the purposes of the Copyright Act. See Sony Corp. of Am
v. Universal City Studios, 464 U.S. 417 (1984); Recording Indus. Ass’n of
Am. v. Diamond Multimedia Sys., 180 F.3d 1072, 1079 (9th Cir. 1999).

17 U.S.C. § 108 (library uses)


The Copyright Act permits libraries and archives to make reproductions
for purposes of preservation, replacement of damaged copies, and
inter-library loans.

17 U.S.C. § 109(a) (first sale doctrine)


The Copyright Act permits the owner of a lawfully made copy to sell or
lend that copy to others.

17 U.S.C. §§ 110(1)–110(2) (displays and performances in


educational contexts)
The Copyright Act permits the performance and display of copyrighted works
in the course of face-to-face teaching activities as well as distance education.

17 U.S.C. § 112 (ephemeral recordings)


Under the Copyright Act, a radio station may make ephemeral copies of
sound recordings for use in its own transmissions in its local service area.

17 U.S.C. § 114(a) (exception to sound recording performance right)


Under the Copyright Act, there is no performance right in sound recordings,
except for performances by digital audio transmission, e.g., webcasting.

96
17 U.S.C. § 117(a) (backup, essential step copies)
The Copyright Act permits the owner of a copy of a computer program
to make a copy of that program: as an essential step in the utilization of
the program in conjunction with a computer; or for archival purposes.

17 U.S.C. § 117(c) (machine maintenance or repair)


The Copyright Act permits the owner or lessee of a computer, for
purposes of maintaining or repairing that computer, to make or
authorize the making of a copy of a computer program which is made
solely by virtue of activating the computer.

17 U.S.C. §§ 302–304 (copyright term)


Consistent with the Constitution’s mandate that Congress may provide
authors with exclusive rights for “limited times,” copyrights expire after
a statutory period and enter the public domain. Eldred v. Ashcroft, 537
U.S. 186 (2003).

17 U.S.C. § 512 (service provider safe harbors)


Section 512 of Title 17, which originated in the Digital Millennium
Copyright Act, limits the copyright remedies available against online
service providers engaged in the following activities: transitory
communications, system caching, storage of information on systems
or networks at direction of users, and information location tools.

Sony principle
Under Sony Corp. of Am v. Universal City Studios, 464 U.S. 417 (1984),
the sale of an article of commerce that may be used for both infringing
and non-infringing uses will not lead to secondary infringement if the
product is capable of substantial noninfringing use.

97
Computer & Communications
Industry Association

900 17th Street, NW ATEAC Business Center


Suite 1100 Rond Point Schuman 11
Washington, DC 20006 B-1040 Brussels Belgium
Phone: 202-783-0070 Phone: +32-2-888-8462
Fax: 202-783-0534

www.CCIANET.org

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