Summary of Audience Research For Documentary

Do you watch
documentaries?
Yes
No
10
1-2
0
3-4
5+
11-15
2
Male
4
Crime
4
16-25
4
Female
6
Health
3
26+
4
Nature
0
Technology
2
Othe
r
What type of
documentary do you
watch? (pick2)
Informativ
e
7
Entertainm
ent
2
Investigati
on
8
Factual
3
Othe
r
Do you prefer an onscreen narrator or

off-screen narrator?
Do you like seeing
real life events?
Do you prefer fully
narrated, mixed
(interviews/observat
ions) or no narration
at all?
Do the experts
(professional
opinion) featuring in
the documentary
influence your
opinion in
documentaries?
Would you prefer to
watch a
documentary with a
similar age group to
you?
Do you prefer one
off documentaries
or a series?
On-screen
6
Off-screen
4
Yes
9
Full
Narrated
1
No
1
Mixed
9
Yes
No
10
Yes
9
No
1
One Off
10
Series
If answer was yes,

how many
documentaries do
you watch per
month?
How old are you?
Are you male or
female?
What topic of
documentaries do
you watch? (pick1)
No
Narration
Are you Male or Female?
Male; 40%
Female; 60%
We asked this question so that when we looked back at our results we

were able to see what opinion we gain from both male and female
perspectives. This also shows that we have made sure that we have used
both male and female so we dont have a niche audience. We asked 40%
males and 60% females due to those who were willing to answer the
questionnaires. However, we should have asked the same amount of
males and females so that we are able to gain equal results by focusing
on both genders equally.
Do you watch documentaries?

12
10
8
6
4
2
0
Yes
We asked this question because this would enable us to see whether we

were asking the right audience and if documentaries are something that
individuals still watch. This question was vital for the questionnaire
because when we asked people and they said no, we then wouldnt be
able to ask them any more questions due to them all being based on
individuals who do. This helped us to target the individuals who do watch
documentaries specifically and 10 of those did. However, from these

results you are able to see that we didnt ask anyone who doesnt watch
documentaries and this may have been a useful opinion to have so we are
able to understand why they dont watch them and what we could create
so that they become interested.
How many documentaries do you watch per month?

4
female
male
2
1
0
1 to 2
3 to 4
5+
We asked the 10 males and females how many documentaries they watch
per month to see if we can get an insight to how popular they are
between certain individuals and how much interest they have for them. 3
females and 2 males watch 1 to 2 per month, 1 female and 2 males watch
3 to 4 per month and 2 females watch 5+ per month. From these results
you are able to see that we have targeted our audience correctly because
we ensured that we asked individuals who watch documentaries and we
are now able to see how much they enjoy watching them.
What topic of documentaries do you watch?

Technology
male
Nature
female
Health
Crime
0
0.5
1.5
2.5
3.5
This question shows that 2 males and 3 females watch crime

documentaries, 3 females watch health documentaries and 2 males watch
technology documentaries. This gave us a good overview of what interests
our target audience. From this we can see that health and crime are
popular with the females but crime and technology are more popular with
the males. Because our topic is based on the mobile phone obsession we
want to try and increase more female viewers to watch documentaries
and may be the reason they havent is because they havent found one
that appeals to them yet which is why our documentary may be a
particular interest for both genders.
How old are you

3.5
3
2.5
Male
Female
1.5
1
0.5
0
11 to 15
16 to 25
26+
We have asked 2 11-15 year olds, 4 16-25 year old and 4 26+ year olds,
this was to ensure that we are targeting the right audience and so we
know what they are or arent interested in. This will help us because we
will have asked a wide age range and then we can finalise which audience
we will be wishing to target when we create our documentary.
What type of documentaries do you watch? (choose 2)

4
3.5
Informative
Entertainment
2.5
Investigation
Factual
1.5
1
0.5
0
Male 1
Male 2
Female 1
Female 2
For the males first choice of documentary 3 males said informative and 1
said entertainment, for their second choice of documentary 1 said
entertainment, 2 said investigation and 1 said factual. For the females
first choice of documentary 4 females said informative and 2 said
investigation, for their second choice of documentary 4 said investigation
and 2 said factual. Informative seems to be the most popular for both
males and females so when creating our documentary we will make sure
that we use informative language and statistics to inform the viewer to
our best ability about the mobile phone obsession.
Do you prefer an onscreen of off-screen narrator?

7
6
5
Off-screen
On-screen
3
2
1
0
Male
Female
This is another important question for when it comes to creating our

documentary because this can impact on how many individuals view it. 3
male preferred an on-screen narrator and 1 preferred an off-screen
narrator, 3 females preferred an on-screen narrator and 3 preferred an offscreen narrator. Including both males and females together 6 out of 10
individuals preferred an on-screen narrator so we will take this into
account when creating our documentary.
Do you like seeing real life events? (not staged)

6
5
Yes
No
3
2
1
0
Male
Female
We asked this question to ensure that we would create our documentary

to our target audiences specific interests. From this graph you can see
that 4 males and 5 females do like seeing real life events and only 1
female likes seeing staged events in a documentary. Due to real life
events being more popular for both the males and the females, we will
make sure that we include real life events in our documentary on the
obsession of mobile phones.
Do you prefer fully narrated, mixed (interviews/observations) or no narration at all?
Fully narrated ; 10%
Mixed; 90%
From these results we are able to see that for males and females 90% of
them wanted mixed documentaries and 10% wanted fully narrated and
none of the individuals wanted no narration at all. This will mean that
when we create our documentary we will make sure that we use a variety
of narration and not just one or the other so our targeted audience wants
to watch it and its suited to them.
Do the experts (professionals)featuring in the documentary influence your opinion in documentaries?

12
10
8
6
4
2
0
Yes
No
We asked this question because we wanted to understand how vital

experts are in documentaries and whether our targeted audiences
opinion would be influenced by professionals or not. This shows that all 10
males and females that we asked said that the experts opinion matters
and influences their opinion. For our documentary this will mean that the
experts that we will use will side with our question that the younger
generation is obsessed with mobile phones because we will used
mediation and gate keeping to portray a particular opinion.
Would you prefer to watch a documentary with a similar age group to you?
No; 10%
Yes; 90%
We asked this question so that we knew what kind of documentary our

target audience wanted. We found that the individuals ranging from 11 to
25+ did want a documentary which involved a similar age group to them.
This will be useful when we film so that we are able to include a variety
and stick within the similar age group to them so its more appealing.
Do you prefer one of documentaries or a series?

12
10
8
6
4
2
0
One-off
Series
We asked this question so that when we create our documentary we will

know what kind of documentary our targeted audience likes. From this
question you can see that all 10 individuals prefer one-off documentaries
than a series because they tend to be unique. We will consider this when
creating our documentary on mobile phones.

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Do you watch

Do you prefer an onscreen narrator or

If answer was yes,

Are you Male or Female?

We asked this question so that when we looked back at our results we

Do you watch documentaries?

We asked this question because this would enable us to see whether we

documentaries specifically and 10 of those did. However, from these

How many documentaries do you watch per month?

What topic of documentaries do you watch?

This question shows that 2 males and 3 females watch crime

How old are you

What type of documentaries do you watch? (choose 2)

Do you prefer an onscreen of off-screen narrator?

This is another important question for when it comes to creating our

Do you like seeing real life events? (not staged)

We asked this question to ensure that we would create our documentary

Do you prefer fully narrated, mixed (interviews/observations) or no narration at all?

Fully narrated ; 10%

Do the experts (professionals)featuring in the documentary influence your opinion in documentaries?

We asked this question because we wanted to understand how vital

We asked this question so that we knew what kind of documentary our

Do you prefer one of documentaries or a series?

We asked this question so that when we create our documentary we will

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