Ray-Ban was founded in 1937 to produce anti-glare glasses for pilots. They soon became popular among military leaders and Hollywood stars, appearing frequently in movies in the 1950s-1970s. Ray-Ban targeted social and cultural icons to promote their "funky and attractive" glasses. In the 1990s, they capitalized on vampire popularity with an ad featuring vampires. Later ads promoted themes of individuality and not hiding one's true self. Ray-Ban continues to use bright colors and slogans like "Never Hide" in their advertising campaigns.
Ray-Ban was founded in 1937 to produce anti-glare glasses for pilots. They soon became popular among military leaders and Hollywood stars, appearing frequently in movies in the 1950s-1970s. Ray-Ban targeted social and cultural icons to promote their "funky and attractive" glasses. In the 1990s, they capitalized on vampire popularity with an ad featuring vampires. Later ads promoted themes of individuality and not hiding one's true self. Ray-Ban continues to use bright colors and slogans like "Never Hide" in their advertising campaigns.
Ray-Ban was founded in 1937 to produce anti-glare glasses for pilots. They soon became popular among military leaders and Hollywood stars, appearing frequently in movies in the 1950s-1970s. Ray-Ban targeted social and cultural icons to promote their "funky and attractive" glasses. In the 1990s, they capitalized on vampire popularity with an ad featuring vampires. Later ads promoted themes of individuality and not hiding one's true self. Ray-Ban continues to use bright colors and slogans like "Never Hide" in their advertising campaigns.
Ray-Ban was founded in 1937 to produce anti-glare glasses for pilots. They soon became popular among military leaders and Hollywood stars, appearing frequently in movies in the 1950s-1970s. Ray-Ban targeted social and cultural icons to promote their "funky and attractive" glasses. In the 1990s, they capitalized on vampire popularity with an ad featuring vampires. Later ads promoted themes of individuality and not hiding one's true self. Ray-Ban continues to use bright colors and slogans like "Never Hide" in their advertising campaigns.
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Done by:
Salem Al mana H00256348
Rashid mohammed H00234280 Thabit hamad H00230142 LSH-2203 Critical Thinking
Brief History
It all started in 1930 As new airplanes
allowed people to fly higher and farther, many US Air Force pilots were reporting that the glare from the sun was giving them headaches and altitude sickness. A new kind of glasses was introduced with green lenses that could cut out the glare without obscuring vision, and the Ray-Ban brand was born.
General Douglas MacArthur
instead of making advertisements Ray Ban used
their glasses in movies because they knew that people watched movies allot so they would notice their glasses
Example:
Breakfast and tiffanies = Audrey hepburn
Top gun = Tom Cruise
Blue brothers = John belushi, Dan aykroyd
1970 -Be an Icon by
Ray Ban
https://www.youtube.com/watch?v= m0XXvWAT0Es
They used their glasses in movies because it
looked funky and very attractive that caught peoples attention
Their target were Social and cultural icons
were the main audience
Fallacy Analysis ad 1
Ad populume
Halo bias
1990-Ray ban vamp
https://youtu.be/4sQ5CLD7oiY
The 90s was a phase where allot of people
thought vampires where real so RAY BAN took advantage and released an ad about vampires .
Fallacy Analysis 2
Bandwagon
Slippery slop
Humor
2000-Never hide campaign
https://youtu.be/CU3VSuAhuqo?t=3s
In this commercial Ray Ban uses the slogan
never hide to show people that they showed not hide their inner beauty
They show different types of people doing
things that they love and doing what they want because life has no limits
100% Cotton_ T-shirt Graphics -- Written by Helen Walters; Design by Tim Fletcher -- London, 25x25 Cm, 2001_ - 141 p -- Laurence King -- 9781856692281 -- 0250a9a13f2354f28995a9b65c9748c7 -- Anna’s Archive
100% Cotton_ T-shirt Graphics -- Written by Helen Walters; Design by Tim Fletcher -- London, 25x25 Cm, 2001_ - 141 p -- Laurence King -- 9781856692281 -- 0250a9a13f2354f28995a9b65c9748c7 -- Anna’s Archive
