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    Successful Interviewing: General Guidelines

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    RajanRanjan
    This document provides guidelines for conducting successful interviews. It recommends preparing key points to convey, understanding the interviewer and audience, and using concise, conversational, and catchy language. It advises addressing the audience directly and avoiding traps like repeating negative phrases. Interviewees should be friendly, honest, and address misconceptions directly. Proper preparation includes understanding the format and goals of the interview.

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    Successful Interviewing: General Guidelines

    Uploaded by

    RajanRanjan
    23 views7 pages
    This document provides guidelines for conducting successful interviews. It recommends preparing key points to convey, understanding the interviewer and audience, and using concise, conversational, and catchy language. It advises addressing the audience directly and avoiding traps like repeating negative phrases. Interviewees should be friendly, honest, and address misconceptions directly. Proper preparation includes understanding the format and goals of the interview.

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    This document provides guidelines for conducting successful interviews. It recommends preparing key points to convey, understanding the interviewer and audience, and using concise, conversational, and catchy language. It advises addressing the audience directly and avoiding traps like repeating negative phrases. Interviewees should be friendly, honest, and address misconceptions directly. Proper preparation includes understanding the format and goals of the interview.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    23 views7 pages

    Successful Interviewing: General Guidelines

    Uploaded by

    RajanRanjan
    This document provides guidelines for conducting successful interviews. It recommends preparing key points to convey, understanding the interviewer and audience, and using concise, conversational, and catchy language. It advises addressing the audience directly and avoiding traps like repeating negative phrases. Interviewees should be friendly, honest, and address misconceptions directly. Proper preparation includes understanding the format and goals of the interview.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    SOCIAL COHESION INITIATIVE

    Successful Interviewing
    General guidelines:

    Prepare!
    Ask yourself, 'What is my goal with this

    interview?
    Know the one, two or three (max) key points
    you want to make
    Collect background information about the
    journalist, his style of work, the audience of the
    media he represents.
    Set time limits of the interview

    SOCIAL COHESION INITIATIVE

    Successful Interviewing
    General guidelines:

    Use the Three C's:


    Concise - Focus on getting your points across

    efficiently. Avoid long words and lengthy


    sentences
    Conversational - Use words and descriptions
    that the average reader/viewer will understand
    Catchy - The reporter is looking for the catchy
    phrase or sound bite

    SOCIAL COHESION INITIATIVE

    Successful Interviewing
    General guidelines:
    Say What You Want to Say!
    Avoid Reporter Traps:

    Don't Repeat the Reporter's Words


    Don't Lose Your Cool
    There is No Such Thing as "Off the Record
    Don't Be Led Into Hypothetical Situations
    Don't Fill (Awkward) Silent Pauses
    Never repeat negative phrases and expressions

    SOCIAL COHESION INITIATIVE

    Successful Interviewing
    General guidelines:

    Be Friendly, Honest and Yourself - Never lie. If

    you don't know the answer, say that.

    You Have More Control Than You Think -

    Reporters are not your ultimate audience, their


    audience is your audience, so address your points to
    the public

    You know more about your story than any


    reporter you speak to
    Make the negative positive

    TELL PEOPLE WHAT YOU ARE,


    NOT WHAT YOU ARE NOT!

    SOCIAL COHESION INITIATIVE

    BEFORE THE INTERVIEW


    Several questions you want answered
    before you agree to an interview:
    What is the format of the media?
    What is the interview about?
    What is your organisations role in the piece
    being proposed?
    Ask if they are a weekly or daily?
    What is the format of the interview?
    Are you part of a panel?
    How long will the interview last?

    SOCIAL COHESION INITIATIVE

    General Media Interview Tips

    Know whom you are talking to when you


    are being interviewed?
    Never shoot from the hip
    Make sure staff answering the phone know
    the rules
    Make sure to correct misconceptions

    Only the answers matter, questions dont


    Don't answer personal questions
    Never use jargon or acronyms, use humor
    Know your opponents viewpoints and
    have counterpoints ready.

    SOCIAL COHESION INITIATIVE

    General Media Interview Tips

    Remember, journalists are not your friends


    Don't lose your temper with a reporter
    Dont try to say many things at once
    "No comment" rarely works any more
    Be prepared for the negative bias of the media
    Pay attention to the language you use
    Control your message
    Support each message
    Repeat the message - Tell them what are You
    going to tell, tell them and then tell them what
    You have said!

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