Optimization Techniques and New Management Tools
Optimization Techniques and New Management Tools
Optimization Techniques and New Management Tools
100 -10Q2
100( 0) -10(0)2
100( 1) -10(1)2
100( 2) -10(2)2
100( 3) -10(3)2
100( 4) -10(4)2
100( 5) -10(5)2
100( 6) -10(6)2
TR
$0
90
160
210
240
250
240
TR
300
250
200
150
100
50
0
0
7
Q
The TR curve rises up to Q=5 and declines thereafter. Thus we see that the
relationship between the total revenue of the firm and its sales volume can
be expressed in equational, tabular, or graphical form.
TOTAL, AVERAGE, AND MARGINAL RELATIONS
Total, average, and marginal relations are very useful in optimization analysis
A marginal relation is the change in the dependent variable caused by a oneunit change in an
independent variable. For example, marginal revenue is the change in total
revenue associated
with a one-unit change in output; marginal cost is the change in total cost
following a one-unit
change in output; and marginal profit is the change in total profit due to a
one-unit change in
output.
REVENUE RELATIONS
Marginal Revenue
Change in total revenue associated with a one-unit change in output.
Revenue Maximization
TR
AR
MR
90
90
90
160
80
70
210
70
50
240
60
30
250
50
10
240
40
-10
Profit Maximization
TR
TC
Profit
20
-20
90
140
-50
160
160
210
180
30
240
240
250
480
-230
Total Cost
Total Cost = Fixed Cost + Variable Cost.
Marginal and average cost.
Marginal cost is the change in total cost associated with a one unit change in
output. Average Cost = Total Cost/Quantity