2.1.1 Swot Analysis: Limitations

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2.1.

1 SWOT ANALYSIS
SWOT analysis is common tool which used to find the strength,
weaknesses, opportunities, and threats for an organization. SWOT analysis
factors are came from inside the organization as well as from external
environment. SWOT analysis helps organizations to set SMART objectives,
and guide to take further steps to the community development effort as
well as social welfare. It enables us about to think and produce practical
as well as good results in order to achieve long-lasting transformation, and
it also helps organizations to collect important information to get the most
out of their tendency (Kazmi, 2008).
Limitations

SWOT analysis can produce huge amount of information, but not all

of it relevant and useful for decision making.


SWOT analysis provides no instruction and guidance for
organizations where to put identified factors under these four

headings (Jeffs, 2008).


When analysts are conducting a SWOT analysis, they should
consider that it is only one phase of the planning process for
business development. For complex problems and issues, analyst
will frequently need to conduct more in-depth as well as regular
research and investigation to make solid decisions (Duhaime, et al.,

2012).
Some analyst found it is problematic to interpret the outcomes of
the SWOT analysis into significant actions that could be accepted
within the broader sense in corporate policies and strategy. He
suggested the TOWS Matrix, a theoretical framework that provides
assistances in finding the most significant results which help in

efficient and effective actions. (Woods, et al., 2001).


SWOT analysis only covers those problems that can certainly be
reflected under the head of strength, weakness, opportunity or
threat. Due to this, it is hard to address indefinite or two-sided
factors, such as factors that could either be threat to company or an

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opportunity of company or both due to changing circumstance, with


a SWOT analysis.

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