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    I. Background of The Study

    Uploaded by

    Cristina Bondoc
    This document contains an outline for a study on a chocolate product called Chocochinta. Chapter I provides background information and defines objectives and scope. Chapter II covers market research, including surveys, SWOT analysis, and marketing strategies. Key strategies involve product size, branding, packaging, pricing at 20 pesos, and promotion. Chapter III covers technical aspects such as the manufacturing process, production schedule, plant layout, equipment needs, and materials and labor requirements to produce Chocochinta. Tables provide details on strategies, processes, schedules, equipment, materials, and labor needs. Figures illustrate the logo, label, distribution channels, and sample promotion.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    I. Background of The Study

    Uploaded by

    Cristina Bondoc
    14 views3 pages
    This document contains an outline for a study on a chocolate product called Chocochinta. Chapter I provides background information and defines objectives and scope. Chapter II covers market research, including surveys, SWOT analysis, and marketing strategies. Key strategies involve product size, branding, packaging, pricing at 20 pesos, and promotion. Chapter III covers technical aspects such as the manufacturing process, production schedule, plant layout, equipment needs, and materials and labor requirements to produce Chocochinta. Tables provide details on strategies, processes, schedules, equipment, materials, and labor needs. Figures illustrate the logo, label, distribution channels, and sample promotion.

    Original Description:

    feasibility study

    Original Title

    Table of Contents

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    © © All Rights Reserved

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    This document contains an outline for a study on a chocolate product called Chocochinta. Chapter I provides background information and defines objectives and scope. Chapter II covers market research, including surveys, SWOT analysis, and marketing strategies. Key strategies involve product size, branding, packaging, pricing at 20 pesos, and promotion. Chapter III covers technical aspects such as the manufacturing process, production schedule, plant layout, equipment needs, and materials and labor requirements to produce Chocochinta. Tables provide details on strategies, processes, schedules, equipment, materials, and labor needs. Figures illustrate the logo, label, distribution channels, and sample promotion.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    14 views3 pages

    I. Background of The Study

    Uploaded by

    Cristina Bondoc
    This document contains an outline for a study on a chocolate product called Chocochinta. Chapter I provides background information and defines objectives and scope. Chapter II covers market research, including surveys, SWOT analysis, and marketing strategies. Key strategies involve product size, branding, packaging, pricing at 20 pesos, and promotion. Chapter III covers technical aspects such as the manufacturing process, production schedule, plant layout, equipment needs, and materials and labor requirements to produce Chocochinta. Tables provide details on strategies, processes, schedules, equipment, materials, and labor needs. Figures illustrate the logo, label, distribution channels, and sample promotion.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    TABLE OF CONTENTS

    CHAPTER
    I.

    II.

    III.

    BACKGROUND OF THE STUDY


    Introduction
    Brief Background of the Study
    Objectives of the Study
    Scope and Limitations of the Study
    Definition of Terms

    1
    2
    3
    4
    5

    MARKET STUDY
    Objectives of the Study
    Methodology
    Research Design
    Subject of the Study
    Data Gathering Instrument
    Data Gathering Procedure
    Statistical Treatment Data
    SWOT Analysis
    Strength
    Weaknesses
    Opportunity
    Threats
    Marketing Strategies/Program
    Product
    Product Size/ Quality/ Category
    Brand Name
    Packaging
    Pricing
    Place of Distribution
    Promotion
    Generalization

    7
    8
    8
    9
    9
    10
    11
    12
    12
    13
    14
    15
    16
    17
    17
    18
    19
    20
    21
    22
    25

    TECHNICAL STUDY
    Objective of the Study
    `
    Description of the Product
    Uses of the Product
    Manufacturing Process
    Flowchart

    27
    28
    28
    29
    31

    Description of the Process


    Production Schedule
    Plant Location
    Plant Size and Layout
    Factory Equipment

    32
    36
    37
    38
    39
    4

    Factory Furniture and Fixtures


    Factory Tools
    Factory Supplies
    Maintenance Supplies
    Office Furniture and Fixture
    Office Supplies
    Direct Materials
    Indirect Materials
    Utilities
    Lease and Leasehold Improvement
    Waste Disposal
    Direct Labor Requirement
    Generalization

    40
    40
    42
    42
    43
    44
    44
    45
    46
    47
    48
    48
    49

    EXHIBITS

    LIST OF TABLES
    Table No
    2.1
    2.2
    3.1
    3.2
    3.3
    3.4
    3.5
    3.6
    3.7
    3.8
    3.9
    3.10
    3.11
    3.12
    3.13

    Title

    Page

    Selling Price of Chocochinta


    Promotion Matrix
    Manufacturing Process
    Production Schedule
    Factory Equipment
    Factory Furniture and Fixtures
    Factory Tools
    Factory Supplies
    Maintenance Supplies
    Office Furniture and Fixtures
    Office Supplies
    Direct Materials
    Indirect Materials
    Utilities Expense
    Leasehold Improvements

    20
    22
    31
    37
    39
    40
    41
    42
    42
    43
    44
    44
    46
    46
    47

    LIST OF FIGURES
    Figure No.
    2.1
    2.2
    2.3

    Title

    Page

    Company Logo
    Product Label
    Channel of Distribution

    19
    20
    21

    2.4
    3.1
    3.2
    3.3

    Sample Tarpaulin
    Manufacturing Process
    Plant Location
    Plant Layout
    LIST OF EXHIBITS

    Exhibit No.
    1

    Title
    Total Number of Respondents

    25
    30
    38
    39

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