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    The restaurant Kimberly will open in the Bronzeville neighborhood of Milwaukee to provide fresh food and bring a sense of community. It will feature rotating art from local artists on the walls and live music on weekends. Kimberly aims to appeal to the diverse population in terms of race, age, and household types through its breakfast menu and cooking classes. It will be located on a busy street that is home to many restaurants, including cafes, fast food, and carry out places. Kimberly projects a 24% food cost, 32.5% labor cost, and 7.7% profit in its first year.

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    Capstone Presentation

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    138 views7 pages
    The restaurant Kimberly will open in the Bronzeville neighborhood of Milwaukee to provide fresh food and bring a sense of community. It will feature rotating art from local artists on the walls and live music on weekends. Kimberly aims to appeal to the diverse population in terms of race, age, and household types through its breakfast menu and cooking classes. It will be located on a busy street that is home to many restaurants, including cafes, fast food, and carry out places. Kimberly projects a 24% food cost, 32.5% labor cost, and 7.7% profit in its first year.

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    The restaurant Kimberly will open in the Bronzeville neighborhood of Milwaukee to provide fresh food and bring a sense of community. It will feature rotating art from local artists on the walls and live music on weekends. Kimberly aims to appeal to the diverse population in terms of race, age, and household types through its breakfast menu and cooking classes. It will be located on a busy street that is home to many restaurants, including cafes, fast food, and carry out places. Kimberly projects a 24% food cost, 32.5% labor cost, and 7.7% profit in its first year.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    138 views7 pages

    Capstone Presentation

    Uploaded by

    api-281928027
    The restaurant Kimberly will open in the Bronzeville neighborhood of Milwaukee to provide fresh food and bring a sense of community. It will feature rotating art from local artists on the walls and live music on weekends. Kimberly aims to appeal to the diverse population in terms of race, age, and household types through its breakfast menu and cooking classes. It will be located on a busy street that is home to many restaurants, including cafes, fast food, and carry out places. Kimberly projects a 24% food cost, 32.5% labor cost, and 7.7% profit in its first year.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 7

    FRESH, FUN, COMMUNITY

    The neighbourhood known as Bronzeville, was once home


    to the African-American artistic community of Milwaukee.
    Soon it will be home to KIMBERLY. Located at 2730 North
    Martin Luther King Drive, KIMBERLY is a restaurant
    focused not just on providing fresh food, but bringing a
    sense of community and belonging to everyone who
    comes in.

    The apmosphere of KIMBERLY will feature photographs


    from local artists, past and present. We will rotate the art
    on a monthly basis. We will also have local instrumental
    groups performing on Saturdays and Sundays. The dcor
    will have a kind of industrial feel, with exposed pipes and
    solid concrete looking tables. The chairs have a slight
    geometric pattern. It adds interest, but does not distract.

    The current population is made up of a wide varitry of


    races and ages

    The word community in our logo, is not just part of a


    tagline. It truly represents what we plan to bring to the
    neighbourhood. Along with the wade varity of races and
    ages, there are several types of families/households.
    KIMBERLY intends to appeal to all of them. Since we are a
    breakfast restaurant, the evenings will be filled with
    cooking classes to appeal to all of those groups.

    http://www.movoto.com/milwaukee-wi/53212/demographics/

    KIMBERLY will be located on MLK Dr. MLK is the same as


    Old World Third Street. In other words you can literally go
    from one side of town to the other without ever turning a
    corner. This is an incredibly busy street. There is not only
    foot and car traffic, but this street is home to one of the
    largest bus routes in the city. As a result, there are quite
    a few places in this neighbourhood to eat. A few of my
    close competiters areNIEGHBOURHOOD
    RESTAURANTS

    PRICE
    POINT

    SIZE

    MENU
    STYLE

    SOGAL CAF
    1835 N. MLK Dr.
    Distance 1 mile

    $11.00

    15 capacity

    African

    $24.95

    75 capacity

    $8.40
    Breakfas

    20 capacity

    Sandwich

    $7.00

    75 capacity

    Fast Food

    $10.00

    40 capacity

    Coffee Bar

    $20.50

    Carry-out

    Fast Food

    HONG KONG
    EXPRESS
    2773 N. MLK
    Distance - .5
    SUBWAY
    2244 N. MLK
    Distance - .6

    Dr.
    miles
    Dr.
    miles

    BURGER KING
    2862 N. MLK Dr.
    Distance - .1 mile
    COLECTIVO
    2999 N. Humboldt

    Asian
    American

    Blvd.
    Distance 1.1
    miles
    J&J FISH &
    CHICKEN
    2410 N. MLK Dr.
    Distance - .4

    ADVERTISERS

    In the first year of business KIMBERLY will have a 24% food cost and
    a labor cost of 32.5%

    24.0%

    173,343
    35,816

    28.1%

    209,159

    24.6%

    640,573

    75.4%

    276,516

    32.5%

    In our first year we will have a 7.7% profit

    65,307

    7.7%

    In the second year, the cost of food and labor remain the same and
    our profit will rise to 9%.

    $
    96,086

    $
    216,739
    $
    44,783
    $
    261,522

    24.6%

    $
    800,941

    75.4%

    $
    345,742

    32.5%

    24.0%
    28.1%

    9.0%

    Break-Even Analysis
    First Fiscal Year

    Total Sales

    Total
    $
    849,732

    Break-Even Point = (Fixed Costs)/(1-Variable Cost


    %) =

    $
    610,116

    KIMBERLY will break even in October 2015.

    FRESH, FUN,
    COMMUNITY

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