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    A Questionnaire-Chethan B V

    Uploaded by

    ningegowda
    This document contains a 20 question survey to study brand image of Nandini dairy products. The survey collects personal details of respondents like name, age, income and asks them to rate various aspects of Nandini products like quality, packaging, price, taste and customer service. It also seeks to understand customer loyalty and purchasing behavior related to Nandini brands. The objective is to measure brand image, customer satisfaction and opportunities for improvement for Nandini's dairy products.

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    © All Rights Reserved
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    A Questionnaire-Chethan B V

    Uploaded by

    ningegowda
    24 views2 pages
    This document contains a 20 question survey to study brand image of Nandini dairy products. The survey collects personal details of respondents like name, age, income and asks them to rate various aspects of Nandini products like quality, packaging, price, taste and customer service. It also seeks to understand customer loyalty and purchasing behavior related to Nandini brands. The objective is to measure brand image, customer satisfaction and opportunities for improvement for Nandini's dairy products.

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    This document contains a 20 question survey to study brand image of Nandini dairy products. The survey collects personal details of respondents like name, age, income and asks them to rate various aspects of Nandini products like quality, packaging, price, taste and customer service. It also seeks to understand customer loyalty and purchasing behavior related to Nandini brands. The objective is to measure brand image, customer satisfaction and opportunities for improvement for Nandini's dairy products.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    24 views2 pages

    A Questionnaire-Chethan B V

    Uploaded by

    ningegowda
    This document contains a 20 question survey to study brand image of Nandini dairy products. The survey collects personal details of respondents like name, age, income and asks them to rate various aspects of Nandini products like quality, packaging, price, taste and customer service. It also seeks to understand customer loyalty and purchasing behavior related to Nandini brands. The objective is to measure brand image, customer satisfaction and opportunities for improvement for Nandini's dairy products.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    A Questionnaire to

    A Study on Brand Image towards Nandini Products at Nandini Hi-Tech Production


    Plant, Channaryapatna
    Kindly fill this questionnaire clearly and objectively; it is aimed to measure level of brand image towards the
    Nandini Products.
    Personal Details:
    1. Name: ____________________________________________
    2. Address:______________________________________________________________________________
    _______________________________________________________________________________
    3. Contact Number:_________________________________________________
    4. Email ID:_______________________________________________________
    6. Gender:

    Male

    Female

    5. Age group:
    a. Below 20 years

    b. 20-30 years

    c. 31-40 years

    d. 41-50 years

    e. Above 50 years
    6. Occupation:
    a. Business

    b. Profession

    c. Employee

    d. Student

    e. Others_____________________________

    7. Annual Income:
    a. Below Rs. 100000

    b. Rs.100000-Rs.200000

    c.Rs.200000-Rs.500000

    d. Above Rs.500000

    8. Tick the following Nandini products you are using:


    a. Milk

    b.Ghee

    c. Butter milk

    10. Rate the quality of the Nandini products (please tick the relevance)

    Features
    Milk
    Ghee
    Butter Milk

    Excellent

    Very Good

    Good

    11. Design of the Nandini products packaging.


    a. Attractive
    12. Where do you purchase the Nandini Products?

    b. Non-Attractive

    Fair

    Poor

    a. Door Delivery

    b. Milk Parlour

    c.Bakery

    d.Provision Stores

    13. Rank the factors you look for at the time of purchase (Rank from [1-4])
    a. Quality
    b. Price
    c. Service
    d.Quantity
    14. Rate the Taste of the Nandini Products:

    Features
    Milk
    Ghee
    Butter Milk

    Excellent

    Very Good

    Good

    Satisfactory

    Reasonable

    Low

    Not Aware

    15. Your response towards the price of the Nandini Products.

    Features
    Milk
    Ghee
    Butter Milk

    High

    16. Response towards your complaints.


    a. Yes

    b. No

    17. How do you get the information about Nandini products


    Family Members

    Friends

    Print media

    Mass media

    Others

    18. Your Brand Loyalty towards Nandini Products


    a. From 1 to 6 months

    b. From 6 to 12 months

    c. From 1 year to 3 years

    d. From 3 to 5 years

    e. Above five years

    19. Do you recommend the Nandini Products to others?


    a. Yes

    b. No

    20. Is Nandini Products are best than the other brand products?
    a. Yes

    Date:
    Place:

    b. No

    Customer Signature

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