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    K Mani Kanta

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    K. Neela Mani Kanta is an Assistant Professor in the Department of Tourism Management. In 2014, she submitted her PhD thesis on "A Study on Cause Related Marketing in India" to Sri Venkateswara University. She has published 7 international journal articles on topics related to cause related marketing and its influence on purchase intention and customer loyalty. She has also attended 1 international conference and 4 national conferences where she presented papers on issues related to the service sector, banking industry, girl child labor, and cause related marketing.

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    K Mani Kanta

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    Kota Mani Kanta
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    K. Neela Mani Kanta is an Assistant Professor in the Department of Tourism Management. In 2014, she submitted her PhD thesis on "A Study on Cause Related Marketing in India" to Sri Venkateswara University. She has published 7 international journal articles on topics related to cause related marketing and its influence on purchase intention and customer loyalty. She has also attended 1 international conference and 4 national conferences where she presented papers on issues related to the service sector, banking industry, girl child labor, and cause related marketing.

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    K. Neela Mani Kanta is an Assistant Professor in the Department of Tourism Management. In 2014, she submitted her PhD thesis on "A Study on Cause Related Marketing in India" to Sri Venkateswara University. She has published 7 international journal articles on topics related to cause related marketing and its influence on purchase intention and customer loyalty. She has also attended 1 international conference and 4 national conferences where she presented papers on issues related to the service sector, banking industry, girl child labor, and cause related marketing.

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    49 views2 pages

    K Mani Kanta

    Uploaded by

    Kota Mani Kanta
    K. Neela Mani Kanta is an Assistant Professor in the Department of Tourism Management. In 2014, she submitted her PhD thesis on "A Study on Cause Related Marketing in India" to Sri Venkateswara University. She has published 7 international journal articles on topics related to cause related marketing and its influence on purchase intention and customer loyalty. She has also attended 1 international conference and 4 national conferences where she presented papers on issues related to the service sector, banking industry, girl child labor, and cause related marketing.

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    Department of Tourism Management

    K. Neela Mani Kanta, Assistant Professor


    Achievements this year: PhD, A Study on Cause Related Marketing in India Submitted
    to Sri Venkateswara University, Tirupathi in March 2014.
    Publications: International Journals: 07
    1. K.Neela Mani Kanta, Prof D.V.Ramana, P Srivalli, Cause related marketing: A
    study on cause - brand alliance and its influence on purchase intention, SCMS
    Journal of Management, ISSN-0973-3167, January 2014.
    2. K. Neela Mani Kanta, P Srivalli, Cause Related Marketing: A study on Corporate
    Motive", Saaransh RKG Journal Of Management, ISSN: 0975-4601, January 2014.
    3. K. Neela Mani Kanta, P Srivalli, A study on factors influencing Service Quality in
    Restaurants, International Journal of Retailing & Rural Business Perspectives ISSN2279 0934, April-2014.Impact Factor:3.5
    4. K. Neela Mani Kanta, Prof D V Ramana, Prof V Mallikarjuna, Cause Related
    Marketing: A study on Antecedents of Corporate Motive, SCMS Journal of
    Management, ISSN-0973-3167,Oct-2014.
    5. K. Neela Mani Kanta, P Srivalli, A Study on Cause Related Marketing and its
    influence towards Purchase Intention, IES Anvesha Journal, Vol 7, ISSN-09745467,May-2014.
    6. K. Neela Mani Kanta, P Srivalli, S Reddy Murali An Empirical study on
    antecedents of Customer Loyalty. International Journal of Retailing & Rural Business
    Perspectives ISSN-2279 0934, Sep -2014. Impact Factor:3.5
    7. K. Neela Mani Kanta, P Srivalli, A Study on Attitudinal Behavior and Purchase
    Intention with reference to Cause Related Marketing. "Journal of Marketing and
    Communication",ISSN-0973 2330,Sep-2014.
    Conferences: International: Attended
    National: Attended
    Conferences Attended:

    01
    04

    1. National Seminar on Service Sector and Quality Management in India, Yogi Vemana
    University, Kadapa. A study on Quality Management in Indian Restaurants, Feb14.

    2. National Seminar on Role of Banking and Finance sectors in a Turbulent Global Scenario, Sree
    Vidyanikethan Institute of Management, Tirupathi. Indian Banking Industry:
    Challenges and Opportunities,Feb-14.
    3. National Seminar on "Problems Encountered by the Girl Child: Need for Sensitization
    and Support", Vikrama Simhapuri University, Nellore. Supporting Girl Child Labor
    and their Families in India,Mar-14
    4. Role of Human Resources in Economic Development (National seminar), Yogi Vemana
    University, Kadapa. Higher Education System and its impact on Economy, Apr-14.
    5. Sixth International Conference on Excellence in Research and Education, IIM-Indore.
    Cause Related Marketing: A study on Corporate Motive, May-14.

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