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    Jeninah Arriola Calimlim
    The document discusses different smartphone brands and the relationships between quality, price, and value they provide to consumers. Apple offers high quality phones at higher prices, while Samsung provides comparable quality to Apple at lower prices. Nokia offers equal quality to competitors but at even lower prices. MyPhone phones have lower quality but much lower prices. Blackberry allows connectivity at a lower price compared to Apple and Samsung.

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    © All Rights Reserved
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    Positioning

    Uploaded by

    Jeninah Arriola Calimlim
    28 views1 page
    The document discusses different smartphone brands and the relationships between quality, price, and value they provide to consumers. Apple offers high quality phones at higher prices, while Samsung provides comparable quality to Apple at lower prices. Nokia offers equal quality to competitors but at even lower prices. MyPhone phones have lower quality but much lower prices. Blackberry allows connectivity at a lower price compared to Apple and Samsung.

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    The document discusses different smartphone brands and the relationships between quality, price, and value they provide to consumers. Apple offers high quality phones at higher prices, while Samsung provides comparable quality to Apple at lower prices. Nokia offers equal quality to competitors but at even lower prices. MyPhone phones have lower quality but much lower prices. Blackberry allows connectivity at a lower price compared to Apple and Samsung.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    28 views1 page

    Positioning

    Uploaded by

    Jeninah Arriola Calimlim
    The document discusses different smartphone brands and the relationships between quality, price, and value they provide to consumers. Apple offers high quality phones at higher prices, while Samsung provides comparable quality to Apple at lower prices. Nokia offers equal quality to competitors but at even lower prices. MyPhone phones have lower quality but much lower prices. Blackberry allows connectivity at a lower price compared to Apple and Samsung.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Briones, Shailah Leilene A.

    Calimlim, Jeninah A.
    Webb, Kathrina Lynn Y.

















    More for more: Apple
    Apples IPhone provides more exclusive product and charging a higher price to cover higher costs but
    with higher quality. It also gives prestige to the buyers; symbolizing status and a sophisticated lifestyle. It
    claims superior style, usability, expertise, performance, and innovativeness which give extraordinary
    experience to its users.

    More for the same:
    Samsung offers comparable quality with IPhone but with lower price. It communicated the high quality
    of its phones through identifying what the IPhone was missing, and then wanted to improve it, and
    introducing new profit models every now and then that could satisfy the changing needs of its
    consumers.

    The same for less:
    Nokia extends equal quality cell phones, and even adds advanced features at a lower price for
    performance. They started introducing products that are the same with its competitors like creating
    affordable capacitive affordable touch screen phones which are more preferred by consumers today.

    Less for much less:
    MyPhone is a Filipino mobile phone brand that offers less quality phones hence costs less. It meets
    consumers lower performance or quality requirements at a much lower price.

    More for less:
    Blackberry serves those who need to always be in the loop by allowing them to stay connected to data,
    people ad resources easily, at a lower price compared to IPhone and Samsung. It is a wireless
    connectivity solution that surpasses it competitors in terms of communication and connectivity.


    High Quality
    High Price
    Low Quality
    Low Price

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