University of Karachi: Business Communication - II

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UNIVERSITY OF KARACHI

Business Communication II
DBA 412
MBA 11
1. Meeting Listening, Interviewing and Conducting
(Chapter # 19, Bovee & Thill)
Communicating Orally, Speaking and Listening
Problem with Speaking
Steps of Listening
Handling Different Interpersonal Situation
Conducting and Planning Interviews
Questions and Structures
Participating in small Groups and Meetings
Groups Dynamics
Arranging the Meeting
2. Giving Speeches and Oral Presentation
(Chapter # 20, Bovee & Thill)
Steps in Preparing for Speeches and Presentations
Purpose Audience Analysis
Main Idea
Making an Outline
Developing Speech Presentation : Introduction, Body, Restating the main
points and close
Visual Aids: Design Font Size etc. Selection of Medium, Handout, OHP,
Multimedia Charts etc
The Art of Delivery
Handling Questions
3. Jobs Application Process
(Chapter # 18, Murphy)
Self and Market Assessment
Resume Presentation
Cover Letter
4. Jobs Application Process
(Chapter # 19, Murphy)
Preparation for Job Interviews and Follow up
Issues in Negotiating the Job Offer
5. Strategies for Improving Listening Skills
(Chapter # 14, Murphy)
6. Strategies for Reducing Stage Frights
(Chapter # 15, Murphy)
7. Informative and Persuasive speaking
(Chapter # 15, Murphy)
Purpose
Kinds
Audience Analysis and Organization for Persuasive Speaking
Forms of support for Persuasive Speaking
The students should choose a public limited company as topic for the
presentation in the final exam. The list of students with respective topics
should be submitted to Department of Business Administration, University
of Karachi, 15 Days prior to the examination along with the report
prepared by the student.
Books Recommended
1. Effective Business Communication, Hetra A. Murphy, Herbert W.
Hildebrandt and James Thomas, McGraw Hill, International Edition
2. Effective Business Communication, Courtland L. Bovee and Johan Thill,
Prentice Hall
Distribution of Marks for Affiliated Colleges
Final Presentation 30 Marks
Theory Exam 30 Marks (on above topic)

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