A Study on Changing Consumer Habit for Italian Food in Ghazipur City

SURVEY PROJECT REPORT

Submitted to
Veer Bahadur Singh Purvanchal University ,Jaunpur
I n partial fulfillment of the requirements of the degree of

BACHELOR OF BUSINESS ADMINISTRATION


Submitted by: Under the supervisionof:
Archana Bharti Mr. Karunedra Pratap Singh
BBA 4
th
Sem. Assistant professor
Roll No. 5460011 Department of Business Administration







2014


Technical Education & Research Institute
Post-Graduate College,Ravindrapuri
Ghazipur-233001


Certificate

This is to certify that Archana Bharti Pursuing BBA 4
th
Semester from this
institute, has prepared the survey project report entitled A Study on Changing
Consumer Habit for Italian Food in Ghazipur City in partial fulfillment of the
requirement of the degree of Bachelor of Business Administration from Veer
Bahadur Singh Purvanchal University, Jaunpur During the session 2013-2014

This report is based on survey project undertaken by Archana Bharti under my
supervision during the course of fourth semester and fulfills the requirements
relating to the nature and standard of BBA course of Veer Bahadur
SinghPurvanchal University.
I recommend that this project may be sent for evaluation.


Rahul Anand Singh Karunendra Pratap Singh
AssociateProfessor & Head , Assistant Professor,
Dept. of Business Administration Dept. of Business Administration




DECLARATION

I ,Archana Bharti,hereby declare that this survey project report entitled A
Study on Changing Consumer Habit for Italian Food in Ghazipur City has
been prepared by me on the basis of survey done during the course of my fourth
semester of BBA programme under the supervision of Mr. Karunendra Paratap
Singh, Assistant Professor, Department of Business Administration, TERI,
Ghazipur.
This surveyproject report is my bonafide work and has not been submitted in
any form to any University or Institute for the award of any degree or diploma prior
to the under mentioned date. I bear the entire responsibility of submission of this
project report.

Archana Bharti
BBA 4
th
Semester
Department of Business Administration
Technical Education & Research Institute
P.G. College,Ghazipur
PREFACE
The first real insight of an organization for management student comes only during his
preparation of project work because student first interacts with real practical work. This is first
introduction to industry and its working. This project work synthesize the theoretical concept
learn in the class room and its practical orientation in organization.
In my project I have studied the A study on changing consumer habit for Italian food in
Ghazipur City
The First chapter deals with the introduction of the topic, It also describes the profile and history
of Italian food.
In first chapter I have mentioned the Italian food and its type. This chapter also describes the
organizational structure of both the organization. The objective and need of research is also
mentioned in section of project work.
The Second chapter deals with research methodology. The process of carrying out the whole
research problem is defined in it. It contains information about the objectives of the research,
methods of data collection, sampling and sample design.
Third chapter is data analysis and interpretation. This is the most important section of the project
work. This section contains the analysis of all the data collected so far and they are interpreted to
produce the final conclusion. It contains all the tables and charts which depicts the result.
Chapter four contains the finding and recommendation of the research. This is based on the data
analyzed and interpreted in the previous chapter. This is the most important section of the research
report for a report is evaluated on the validity ad correctness of findings.
Chapter five depicted conclusion which concludes the whole report, that is, gives a brief
description of the process employed so far. And later chapters contain bibliography. Which
describes the list of sources from where the matter and information is collected? It contains the list
of books, authors, web sites use etc.













ACKNOWLEDGEMENT
A research project report is never the sole product of a person whose name has appeared on the
cover. Even the best effort may not prove successful without proper guidance. For a good project
one needs proper time, energy, efforts, patience and knowledge. But without any guidance it
remains unsuccessful. I have done this research project report with the best of my ability and hope
that it will serve its purpose.
It was really a great learning experience and I am really thankful to Mr. Karunendra Pratap
Singh(Assistant lecturer), Department of Business Administration, who not only helped me in
the successful completion of this research project report but also spread his precious and valuable
time in expending on my knowledge base.
I also thankful to,Mr.Rahul Anand Singh(H.O.D) & Fati Shafaat (senior
lecturer),Department of Business Administrationfor their great support while completing my
research project report. He is not only guides me but also helped me to perform this research in
the efficient and effective way.
After the completion of this research project report I feel myself as a well aware person about the
research procedure and the complexities that can arose during the process. Also I get an insight of
the training and development activities in an organization. Finally, I am also grateful to all those
personalities who have helped me directly or indirectly in bringing up this survey project report.



INDEX OF CONTENTS

Preface
Acknowledgement
CHAPTER -1
Introduction to the topic
Objective
Importance
Scope
CHAPTER-2
Research Methodology
CHAPTER-3
Data Analysis & Interpretation
CHAPTER-4
Findings& Recommendations
CHAPTER-5
Conclusion
Limitation
Annexure ( Questionnaires )
Bibliography






CHAPTER -1
Introduction







Objective
Importance
Scope







CHAPTER-2
Research Methodology








CHAPTER-3
Data Analysis & Interpretation








CHAPTER-4
Finding & Recommendations








CHAPTER-5
Conclusion&
Limitation







Annexure (Questionnaires )
Bibliography