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    Headline Types

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    YujinStaRomanaDeluna
    This document discusses different types of newspaper headlines including: - Multi-deck headlines that provide more information about a story in subsequent lines, allowing readers to understand the essence without reading the full article. - Decks or summary heads that are one to three lines of text between the headline and article body to further describe the story. - Other headline elements like kickers, reverse kickers, subheads, and jump heads that add supplementary details in various typographic styles to break up content and guide readers.

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    Headline Types

    Uploaded by

    YujinStaRomanaDeluna
    84 views11 pages
    This document discusses different types of newspaper headlines including: - Multi-deck headlines that provide more information about a story in subsequent lines, allowing readers to understand the essence without reading the full article. - Decks or summary heads that are one to three lines of text between the headline and article body to further describe the story. - Other headline elements like kickers, reverse kickers, subheads, and jump heads that add supplementary details in various typographic styles to break up content and guide readers.

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    This document discusses different types of newspaper headlines including: - Multi-deck headlines that provide more information about a story in subsequent lines, allowing readers to understand the essence without reading the full article. - Decks or summary heads that are one to three lines of text between the headline and article body to further describe the story. - Other headline elements like kickers, reverse kickers, subheads, and jump heads that add supplementary details in various typographic styles to break up content and guide readers.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    84 views11 pages

    Headline Types

    Uploaded by

    YujinStaRomanaDeluna
    This document discusses different types of newspaper headlines including: - Multi-deck headlines that provide more information about a story in subsequent lines, allowing readers to understand the essence without reading the full article. - Decks or summary heads that are one to three lines of text between the headline and article body to further describe the story. - Other headline elements like kickers, reverse kickers, subheads, and jump heads that add supplementary details in various typographic styles to break up content and guide readers.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 11

    Types of headlines

    One line, two line, three line



    See Exponent front page
    From Poynter.org
    The single headline is becoming a thing of the past.
    Instead, multi-deck headlines result in more reader
    friendly newspapers. Of course, not all headlines
    need to be multi-decks. Ideally, multi-deck
    headlines appear at the top of the page, and
    normally the lead story on inside pages should
    have them. For stories below the fold and for
    briefs, the reader is better served with single
    headlines.

    Summary heads/Decks/Drop
    heads
    Also called talking heads, blurbs, superblurbs. The
    deck is one or more lines of text (usually not more
    than 3 depending on column width) found
    between the headline and the body of the article.
    See: Halloween

    From Poynter.org
    Multi-deck headlines must flesh out the story they
    accompany, while adding new information with
    each deck. The first line gets into the story;
    subsequent decks detail further aspects of the
    story. In a perfect world, multi-deck headlines are
    written in such a way that the scanner, who does
    not wish to read the text of the story, still can feel
    like he knows the "essence" of its content.

    They must do this without repeating key
    information verbatim from lead

    See Spierers headline
    Multi-deck headlines must offer typographic
    contrast: if the main headline is bold, then the
    decks should be lighter in weight; a Roman main
    headline may be accompanied by decks set in
    Italics. Lately, many newspapers have opted to
    colorize decks.

    Multi-deck headlines must offer size contrast: if
    the main headline is set in 36 points, the first deck
    might be in 18 points, and the second in 14. Decks
    range from 12 to 24 points.

    Kicker
    Smaller head above main headline. Can be
    used to add additional information, tease.
    See: Gore
    Usually italicized, underlined or centered
    Reverse kicker
    Also called a hammer head. Type line is big
    and second (main) line is smaller type.
    Usually surrounded by white space
    See: Amtrak and Fudge
    Subheads
    Used to break up long stories
    See: Wreck
    Jump head
    Most newspaper now write complete
    headlines for the jump. They often
    emphasize the information in the jump
    rather than repeat headline from the front
    page. Many, however, including the J&C,
    Indy Star, continue to use a key word only
    jump head on the jump page.

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