Importance of Mutual Funds
Importance of Mutual Funds
Importance of Mutual Funds
Regulations
Legal Protection
Liquidity
Variety
SEBI Regulations
Mutual fund shall be established in the form of trusts under the Indian Trust Act and managed by separately formed Asset Management Company. A minimum of ` 10 crores must have AMC as net worth An AMC can function for only one mutual fund and it is prohibited to work for another.
The maximum period for subscription is 45 days in case of close- end schemes,
but no such limitation in case of open end scheme. The entire subscription has to be returned to the investors when the minimum amount or 60% of the target amount is not raised. There should be a separate and responsible fund manager for each scheme. A minimum of 90% of the profits must distribute to the unit holders in any given year. SEBI has power to impose penalty on mutual funds for violation of SEBI guidelines.
Conclusion
Mutual funds have become a major vehicle for mobilization of saving particularly from the small and household sectors for investment in the stock market. Mutual funds have responded to this challenge by providing innovative new products and building trust with the investors. Mutual fund industry is expected to play its desired role to harness
CASE STUDY
Ease of Communication and Product Launch (Reliance Mutual fund)
Reliance Mutual Fund(RMF): RMF is one the fastest growing mutual funds, presence in 179 cities across country. It constantly trying to provide innovation products and services to customers. Event Details: Launch for Invest Easy & Business Easy Reliance Mutual Fund has introduced Invest Easy; a web based secure login facility That enables both individual and non-individual advisors and investors to transact
Invest Easy simplifies transaction for entities such as private and public limited companies, partnership firms, trusts, societies. The platform is configured to accept complex authorization requirements of
Challenge: Greater Reach with Tighter Budgets The RMF wanted to share knowledge about companys new product launch with Company Executives, Brokers and Sub-Brokers across the India to reach higher numbers of audience under shorter timelines and tighter budgets, they were looking for reliable, customizable and cost-effective solution. They also were looking to reduce cost and time of event by at least 50%.
Solutions:
Results: Reduce Costs, Increase ROI: Cost savings: Between Rs. 15,000- Rs. 20,000 Enhanced reach to target audience In addition, by using archived recordings of the event, clients receive the added Value of enduring information being available to customers.