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    Lesson Plans

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    Rajani H Mruthyunjaya
    The document contains the lesson plan for a Marketing Management course taught over 6 modules. The topics covered include introductions to marketing concepts and strategic planning, marketing information systems, customer value and consumer behavior, segmentation, targeting, and positioning, the marketing mix of product, price, place, and promotion, new trends in marketing such as social responsibility and online/network marketing, and rural marketing. The course will cover these topics over 31 sessions through lectures, case studies, and assignments.

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    Lesson Plans

    Uploaded by

    Rajani H Mruthyunjaya
    43 views4 pages
    The document contains the lesson plan for a Marketing Management course taught over 6 modules. The topics covered include introductions to marketing concepts and strategic planning, marketing information systems, customer value and consumer behavior, segmentation, targeting, and positioning, the marketing mix of product, price, place, and promotion, new trends in marketing such as social responsibility and online/network marketing, and rural marketing. The course will cover these topics over 31 sessions through lectures, case studies, and assignments.

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    The document contains the lesson plan for a Marketing Management course taught over 6 modules. The topics covered include introductions to marketing concepts and strategic planning, marketing information systems, customer value and consumer behavior, segmentation, targeting, and positioning, the marketing mix of product, price, place, and promotion, new trends in marketing such as social responsibility and online/network marketing, and rural marketing. The course will cover these topics over 31 sessions through lectures, case studies, and assignments.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    43 views4 pages

    Lesson Plans

    Uploaded by

    Rajani H Mruthyunjaya
    The document contains the lesson plan for a Marketing Management course taught over 6 modules. The topics covered include introductions to marketing concepts and strategic planning, marketing information systems, customer value and consumer behavior, segmentation, targeting, and positioning, the marketing mix of product, price, place, and promotion, new trends in marketing such as social responsibility and online/network marketing, and rural marketing. The course will cover these topics over 31 sessions through lectures, case studies, and assignments.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 4

    Padmashree Institute of Management Studies LESSON PLAN II SEM - MBA Name of Stubject: MARKETING MANAGEMENT Name of Faculty: Mrs.

    RAJANI BALAJI Session


    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

    Topics Planned MODULE 1


    Introdcution to Marketing Management Marketing Concepts Strategic Planning, at Corporate and Divisional levels The BCG Matrix The GE Model Planning New Business; Ansoffs Product-Market Grid Strategic Planning Process; SWOT Porters Generic Strategies Product Planning

    MODULE 2
    Marketing Information Systems, The MR Process Case Study: Kellogs Marketing Environment

    MODULE 3
    Customer Value ; Customer Satisfaction; The Nature of High Performance Business Michael Porters The Generic Value Chain; Value-Delivery Network Attracting and Retaining Customers ; CRM Consumer Markets - Characteristics affecting consumer behaiour Types of buying decisions; Buying Process Types of buying decisions; Buying Process

    MODULE 4
    Segmentation Segmentation Targeting Differenciation Positioning Branding Product: Three Levels of Product, Product Classifications, Product: Product Line Decisions Product: New Product Development Product: Product Life-Cycle Strategies Pricing Strategies Pricing Strategies Place: Marketing Channels, Types , Channel Behaviour

    32 33 34 35 36 37 38 39 40 41 42 43

    Place: Channel Management Decisions, Supply Chain Management Place: Retailing and Wholesaling Promotion: The marketing communications mix, The Communication Process Promotion: Advertising Promotion: Sales Promotion Promotion: Public Relations Promotion: Personal Selling and Direct Marketing

    MODULE 5
    New Trends in Marketing: The Global Marketplace New Trends in Marketing: Corporate social responsibility New Trends in Marketing: Online marketing and Network marketing

    MODULE 6
    Rural Marketing Rural Marketing

    ############## Signature
    DONE DONE DONE DONE DONE DONE DONE DONE DONE

    DONE DONE DONE

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