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    S.Y.BBA, M.M. H.L. BBA 2 Test: Arketing Anagement

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    dikpalak
    This document contains questions for a marketing management exam, asking students to define and explain various marketing concepts and frameworks. It includes questions about the marketing concept, assessing information needs, value, satisfaction and quality, the BCG matrix, forecasting demand methods, geographic segmentation, estimating area market demand, positioning, new product development processes, product life cycles, branding, distribution channels, pricing objectives, types of retailers, factors affecting pricing, advertising, recruiting sales forces, and social factors influencing consumer behavior.

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    S.Y.BBA, M.M. H.L. BBA 2 Test: Arketing Anagement

    Uploaded by

    dikpalak
    79 views1 page
    This document contains questions for a marketing management exam, asking students to define and explain various marketing concepts and frameworks. It includes questions about the marketing concept, assessing information needs, value, satisfaction and quality, the BCG matrix, forecasting demand methods, geographic segmentation, estimating area market demand, positioning, new product development processes, product life cycles, branding, distribution channels, pricing objectives, types of retailers, factors affecting pricing, advertising, recruiting sales forces, and social factors influencing consumer behavior.

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    GLS 1st

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    H.L. BBA

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    This document contains questions for a marketing management exam, asking students to define and explain various marketing concepts and frameworks. It includes questions about the marketing concept, assessing information needs, value, satisfaction and quality, the BCG matrix, forecasting demand methods, geographic segmentation, estimating area market demand, positioning, new product development processes, product life cycles, branding, distribution channels, pricing objectives, types of retailers, factors affecting pricing, advertising, recruiting sales forces, and social factors influencing consumer behavior.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    79 views1 page

    S.Y.BBA, M.M. H.L. BBA 2 Test: Arketing Anagement

    Uploaded by

    dikpalak
    This document contains questions for a marketing management exam, asking students to define and explain various marketing concepts and frameworks. It includes questions about the marketing concept, assessing information needs, value, satisfaction and quality, the BCG matrix, forecasting demand methods, geographic segmentation, estimating area market demand, positioning, new product development processes, product life cycles, branding, distribution channels, pricing objectives, types of retailers, factors affecting pricing, advertising, recruiting sales forces, and social factors influencing consumer behavior.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 1

    S.Y.BBA, M.M. H.L.

    BBA 2nd Test

    x DEVAM GROUP TUITIONx MARKETING MANAGEMENT

    1.(a) Define the Marketing Concept of Marketing Management Philosophies.


    8

    1.(b) Define MIS and explain in detail Assessing Information needs.


    7

    OR 1.(a) Explain in detail Value, Satisfaction and Quality.


    8

    1.(b) Explain in detail the BCG matrix.


    7

    2.(a) Explain any two methods for forecasting future demand.


    8

    2.(b) Explain Geographic Segmentation.


    7

    OR 2.(a) Explain the method for estimating area market demand.


    8

    2.(b) Define Positioning in detail.


    7

    3.(a) Explain the Test Marketing step of New Product Development process. 3.(b) Explain Product line and Mix.

    8 7

    OR 3.(a) Explain the Growth Stage of Product Life Cycle.


    8

    3.(b) Explain Branding in detail.


    7

    4.(a) Define Distribution Channels and its importance.


    8

    4.(b) Explain the Marketing Objectives of Internal factors that affect Pricing.
    7

    OR 4.(a) Define Retailer and explain any one classification of retailer.


    8

    4.(b) Explain Competitors prices, costs and offers of external factors that affect pricing.
    7

    5.

    Explain : (Any Two) (i) Define Advertising. (ii) Explain recruiting and sales force. (iii) Explain social factors that affect consumer behaviour.

    Devam Group Tuitions

    Ph : 26420087

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