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    MQP BBA Sem1 Marketing Management (DBB1104)

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    amarnath15416277
    This document provides a multiple choice question (MCQ) test on marketing management concepts for a Bachelor of Business Administration (BBA) semester 1 course. [SECTION A] contains 10 MCQs testing concepts like marketing mix elements, macroenvironment factors, services marketing mix additions by Boom and Bitner, types of packaging, brand equity components, pricing policy classifications, distribution channel types, and factors influencing buying decisions. [SECTION B] provides short answer questions on differentiation strategy, branding, distribution channel factors, advertising essentials, and services marketing mix components. [SECTION C] gives long answer questions on additional services marketing mix components, marketing plan control methods, consumer segmentation variables, and pricing policy classifications based on specialty.

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    MQP BBA Sem1 Marketing Management (DBB1104)

    Uploaded by

    amarnath15416277
    60 views4 pages
    This document provides a multiple choice question (MCQ) test on marketing management concepts for a Bachelor of Business Administration (BBA) semester 1 course. [SECTION A] contains 10 MCQs testing concepts like marketing mix elements, macroenvironment factors, services marketing mix additions by Boom and Bitner, types of packaging, brand equity components, pricing policy classifications, distribution channel types, and factors influencing buying decisions. [SECTION B] provides short answer questions on differentiation strategy, branding, distribution channel factors, advertising essentials, and services marketing mix components. [SECTION C] gives long answer questions on additional services marketing mix components, marketing plan control methods, consumer segmentation variables, and pricing policy classifications based on specialty.

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    This document provides a multiple choice question (MCQ) test on marketing management concepts for a Bachelor of Business Administration (BBA) semester 1 course. [SECTION A] contains 10 MCQs testing concepts like marketing mix elements, macroenvironment factors, services marketing mix additions by Boom and Bitner, types of packaging, brand equity components, pricing policy classifications, distribution channel types, and factors influencing buying decisions. [SECTION B] provides short answer questions on differentiation strategy, branding, distribution channel factors, advertising essentials, and services marketing mix components. [SECTION C] gives long answer questions on additional services marketing mix components, marketing plan control methods, consumer segmentation variables, and pricing policy classifications based on specialty.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    60 views4 pages

    MQP BBA Sem1 Marketing Management (DBB1104)

    Uploaded by

    amarnath15416277
    This document provides a multiple choice question (MCQ) test on marketing management concepts for a Bachelor of Business Administration (BBA) semester 1 course. [SECTION A] contains 10 MCQs testing concepts like marketing mix elements, macroenvironment factors, services marketing mix additions by Boom and Bitner, types of packaging, brand equity components, pricing policy classifications, distribution channel types, and factors influencing buying decisions. [SECTION B] provides short answer questions on differentiation strategy, branding, distribution channel factors, advertising essentials, and services marketing mix components. [SECTION C] gives long answer questions on additional services marketing mix components, marketing plan control methods, consumer segmentation variables, and pricing policy classifications based on specialty.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    PROGRAMME BACHELOR OF BUSINESS ADMINISTRATION (BBA)

    SEMESTER I
    COURSE CODE & NAME DBB1104 - MARKETING MANAGEMENT

    Section A
    Multiple Choice Questions (2 Marks each)
    [Please answer all the questions]

    1. Collecting marketing information is a marketing function which is related to:


    a) Exchange
    b) Physical Supply
    c) Facilitating
    d) Marketing Mix

    2. Which of the element is not a part of macro-environment of the organization:


    i. Suppliers environment
    ii. Political environment
    iii. Demographic environment

    a) Only i
    b) Only ii
    c) ii and iii
    d) None of these

    3. Boom and Bitner contributed to the marketing mix by adding 3 Ps to the existing mix which are
    , and physical evidence.
    a) People, process
    b) Product, promotion
    c) Price, preference
    d) Product, place

    4. Identify the types of packaging


    i. Consumer package
    ii. Family package
    iii. Re-use package
    iv. Multiple package Geography, demography

    a) i, ii, iii
    b) i, ii, iii & iv
    c) ii & iii
    d) ii, iii, iv

    5. Martin Roll defines brand equity based on three components customer , customer
    and financial potential.
    a) Image, selection
    b) Value, loyalty
    c) Knowledge, preference
    d) Personality, network

    6. Classification of pricing policies based on price levels may be sub–divided into


    price policy,
    price policy and above competitive level price policy
    a) Meeting competition, below competition level
    b) Regular competition, irregular competition
    c) Single competition level, multiple competition level
    d) Standard competition level, flexible competition level

    7. The channels of distribution may be broadly divided into channel and


    channel categories
    a) Flexibility, specialty
    b) Direct, indirect
    c) Internal, external
    d) Controlled, wholesale
    8. refers to an effort to create a favorable attitude towards the products, services
    and the firm among employees shareholders, suppliers, customers, the government
    and the society atlarge
    a) Public relations
    b) Sales promotion
    c) Direct marketing
    d) Public engagement

    9. Brand visibility and constant reinforcement through marketing communication and advertising
    helps to embed the product in the buyer’s minds. This also leads to better recall of the brand. --
    ____ is a crucial factor to influence the buying decisions.
    a) Perception
    b) Learning
    c) Memory
    d) Motivation.

    10. Which of the factor does not determine the product Mix:
    i. Changes in Market demand
    ii. Cost consideration
    iii. Image of the Producer

    a) Only i
    b) Only iii
    c) ii & iii
    d) None of these.

    Section B
    SHORT ANSWERS (5 Marks each)
    [Please answer Any Four questions]

    a) What is differentiation-based marketing strategy? Explain.


    b) What is branding? What are the reasons for branding?
    c) The selection of the proper channel of distribution must be made by a manufacturer or producer
    through a careful study of the various factors. Discuss the factors in detail.
    d) State the essentials of a good advertising copy.
    e) Critically analyze the ‘People’,’ Physical evidence’ and ‘Process’ as components of services.
    f) Analyze the reasons for which companies should adopt green marketing practices.
    Section C
    LONG ANSWERS (10 Marks each)
    [Please answer Any Three questions]

    1. With the exponential growth in the service industry, it was found that the traditional marketing
    mix was insufficient to meet the growing demands of the industry. Why has this happened?
    Discuss the additional components of marketing mix.
    2. Explain the various methods of exercising control over the marketing planning and program.
    3. The consumers in a particular market can be segmented by employing several bases or
    variables. Explain in detail the variables.
    4. How would you classify the pricing policies based on ‘Speciality’? Explain.

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