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    Business Model of Airtel

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    asad siddiqui
    This document discusses Airtel's value propositions and strategies. It offers mobile, home, and internet services for individuals, and data, voice, and conferencing solutions for businesses. Airtel aims to tap the large untapped potential in India by focusing on both urban and rural customers, and various segments including premium, middle income, business, and youth. Key strategies include partnerships with global leaders, translating expertise to other markets, maintaining technology leadership, and exploiting opportunities in rural India. The future focuses on customer service, capturing home and small business customers, and developing a strong leadership pipeline to support growth.

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    Business Model of Airtel

    Uploaded by

    asad siddiqui
    5K views20 pages
    This document discusses Airtel's value propositions and strategies. It offers mobile, home, and internet services for individuals, and data, voice, and conferencing solutions for businesses. Airtel aims to tap the large untapped potential in India by focusing on both urban and rural customers, and various segments including premium, middle income, business, and youth. Key strategies include partnerships with global leaders, translating expertise to other markets, maintaining technology leadership, and exploiting opportunities in rural India. The future focuses on customer service, capturing home and small business customers, and developing a strong leadership pipeline to support growth.

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    business model of Airtel

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    This document discusses Airtel's value propositions and strategies. It offers mobile, home, and internet services for individuals, and data, voice, and conferencing solutions for businesses. Airtel aims to tap the large untapped potential in India by focusing on both urban and rural customers, and various segments including premium, middle income, business, and youth. Key strategies include partnerships with global leaders, translating expertise to other markets, maintaining technology leadership, and exploiting opportunities in rural India. The future focuses on customer service, capturing home and small business customers, and developing a strong leadership pipeline to support growth.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    5K views20 pages

    Business Model of Airtel

    Uploaded by

    asad siddiqui
    This document discusses Airtel's value propositions and strategies. It offers mobile, home, and internet services for individuals, and data, voice, and conferencing solutions for businesses. Airtel aims to tap the large untapped potential in India by focusing on both urban and rural customers, and various segments including premium, middle income, business, and youth. Key strategies include partnerships with global leaders, translating expertise to other markets, maintaining technology leadership, and exploiting opportunities in rural India. The future focuses on customer service, capturing home and small business customers, and developing a strong leadership pipeline to support growth.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 20

    VALUE PROPOSITION

    FOR YOU
    • Mobile
    • Home Phones
    • Broadband and Internet
    • BlackBerry
    • Email on the go
    • Calling Cards
    • Wireless Network
    • Digital TV

    FOR YOUR
    BUSINESS
    • Data and IP solutions
    • Voice Solutions
    • Conferencing AIRTEL 2
    Suppliers Bargaining Power

    GROUP 7 6
    Untapped Potential
    Large number of Low teledensity Telecom
    additions in telecom (depicting large Advantage
    subscribers untapped potential)

    R 4 0.4%
    250 CAG 24

    Teledensity (in percent)


    Subscribers (in million)

    18.3 19.9 20
    200
    12.8 16
    150
    9.1 12
    225.21
    100 7.0
    206 8
    5.1 140.3
    50 98.4 4
    53 76
    0 0
    2002–03 2003–04 2004–05 2005–06 2006–07 2007–08 (as
    of June
    2007)
    Telecom Subscriber Base Teledensity

    -- Rapid Urbanization -- Rising Income


    level
    7
    Target Customers

    Post Paid Connection - For Premium Segment


    Pre-Paid Connection - For Middle income Segments

    Ø32 k Sim - For Large No. of Contacts – Mainly For Business


    Sector.
    Ø Low Priced and Youth Oriented schemes (e.g. Campus pack,
    Student pack)
    Ø Promotion In Regional Languages to Tap Rural Market
    Ø Value Added Services (eg. Callertune etc.) – Youth Oriented
    Ø Connection with Blackberry and other business customer
    oriented services.
    Focusing on Business Sector

    • Data IP Solutions Want to grab the


    potential of
    • Conferencing market of business
    sector by these
    • Voice Solutions services.
    Business Strength

    Current market share


    Brand image
    Brand equity
    Production capacity
    Corporate image
    Profit margins relative to
    competitors
    R & D performance
    Managerial personal
    Promotional effectiveness
    GROUP 7 10
    • Strengths
    •Largest Telecom
    Player in India -
    ~80Mn, 22.6%
    •Strategic Alliance

    with other
    stakeholders in
    Bharti Airtel include
    Sony-Ericsson, Nokia
    - and Sing Tel
    •Pan India Presence
    11
    Strategy
    • Airtel partnered with leading players
    in telecommunication players across
    the globe.
    • It has managed to work with the best
    of domain specialists globally and
    emerge as a world class entity.
    • Partnerships include operational
    contracts with marquee vendors and
    strategic investors ranging from
    private equity investors to global
    Future Strategies
    • Translate its expertise in Indian markets
    to other emerging economies.
    • This could call for acquisitions globally.
    • Technology leadership is a must – Airtel
    must ensure that its reliance on GSM
    technology does not render it obsolete.
    • Indian market inspite of being the
    worlds largest is still not matured.
    Opportunities abound in the hinterland
    which must be exploited.
    Future
    • Customer service and experience
    • Capture home and SMB
    • Robust leadership pipeline to support
    growth
    Where is the Recession?
    • Customer base – 6.4 crore
    • Market share – 23.8% as against
    22.4%
    • Total revenues – Rs. 27,025 cr up
    46% YOY basis
    • Net Income – Rs. 6701 crores up 57%
    YOY
    • Cash Profit Rs. 11,137 crores up 52%
    YOY
    Just in
    Airtel - Strategy

    MANTRA : Focus on Core Competencies


    and Outsource the rest!
    Revenue Model
    THANK YOU for your
    attention

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