Perceptual map

Use the following brand perceptual map examples and a ready-to-use template to create your own brand perceptual map.

This perceptual map demonstrates the competition Lumene would have once entering the UK market. The map concentrates on UK brands which specialise in natural products and other well respected brands within the combined skincare and cosmetics market. There are both independent retailers such as Lush and The BodyShop and other brands sold in pharmacies, department stores and supermarkets. The closest competitors being Aveeno and Origins due to price ranges and natural aspects the brands share…

Eye-catching Perceptual Map template: Perceptual Map Example. Great starting point for your next campaign. Its designer-crafted, professionally designed and helps you stand out.

A perceptual map shows how the average consumer understands and perceives the positioning of competing products in a marketplace. Click the image to use as a template to make edits and add data related to your brand. Creately diagrams can be exported and added to Word, PPT (powerpoint), Excel, Visio or any other document. #Perceptual #PerceptualMap #CompetitiveAnalysis

The Best collection of Perceptual Map Templates and Slides for PowerPoint and Google Slides presentations.

Market Positioning refers to the ability to influence consumer perception regarding a brand or product relative to competitors. The objective of market

I found this Perceptual positioning map on the internet which shows where MAC sits next to its competitors and other make up brands. MAC's competitors range from Urban Decay to Bobbi Brown, Benefit and some high end brands such as Dior and YSL Beauty.

Perceptual Mapping

A perceptual map template, shows how the average consumer understands and perceives the positioning of competing products in a marketplace. Click the image to use as template and add data related to your brand. You can edit this template and create your own diagram. Creately diagrams can be exported and added to Word, PPT (powerpoint), Excel, Visio or any other document. #PerceptualMap #PerceptualMapExample #PerceptualMapTemplate

This free Excel product positioning map calculator produces a perceptual map allowing a business to position products within a target market. Free download.