Lego store

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The LEGO Group unveils groundbreaking ‘retailtainment’ concept at NYC flagship store - About us - LEGO.com US Ghostbusters Firehouse, 5th Avenue New York, New York Cityscape, Interactive Exhibition, Lego Diy, Lego System, Lego Marvel Super Heroes, Lego Store, Lego Room

The LEGO Group shared a glimpse into the future of experiential retail as it opened its doors on a dazzling new store in New York City. The 7,175 sq. ft, two-storey store on Fifth Avenue is the first LEGO® flagship store to feature an innovative new retail format, elements of which will be introduced to more than 100 stores worldwide in the coming year.

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LEGOLAND Resort in Goshen, NY Toy Store Display, Toy Store Interior, Retail Store Design Layout, Lego Interior Design, Toy Shop Display, Toy Store Design, Mobile Shop Design, Outdoor Landscape Design, Store Display Design

LEGOLAND has relied on OPTO's displays for various store formats and retail locations across the globe because they are durable, flexible, and offer a wide aesthetic range to support the company's distinct brands. The LEGOLAND Resort in Goshen, NY is a prime example of how OPTO's modular displays are used to achieve very different designs for the various LEGO "lands" at the park, allowing each to deliver its own unique story and experience.

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Dubai International (DXB) has just become home to a retail experience as Lagardère Travel Retail, in collaboration with LEGO Travel Retail, opened the world's largest LEGO airport store at Concourse B Gates in Terminal 3. This 190 square metre space is an immersive journey into the world of LEGO, designed to ignite creativity and engagement. #LEGO #DubaiInternationalRetail #TravelRetail #BrandActivation Lego Airport, Promotional Stands, Big Lego, Travel Retail, Lego Gifts, Dubai Airport, Lego Store, Stage Backdrop, Exhibition Stand Design

Dubai International (DXB) has just become home to a retail experience as Lagardère Travel Retail, in collaboration with LEGO Travel Retail, opened the world's largest LEGO airport store at Concourse B Gates in Terminal 3. This 190 square metre space is an immersive journey into the world of LEGO, designed to ignite creativity and engagement. #LEGO #DubaiInternationalRetail #TravelRetail #BrandActivation

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