Christmas special is here at Entre Sinopses! Today we're going to talk about the much-loved Christmas romance films. This category, which appears the most in the month of December, draws sighs from all viewers, but have you ever stopped to think about when this culture emerged? That's exactly what we're going to tell you!
You may have noticed that, when we're talking about films related to this time of year, they all seem to follow the same cliché formula, right? This is all thanks to the Hallmark TV channel. The Hallmark Channel is owned by Hallmark Cards, a Christmas card distributor that has been in business for more than 100 years, and the network was the first to understand this gold mine.
Because it was born from other religious channels, Hallmark follows a conservative pattern in its programming and always seeks content that has the famous happy ending. In 2009, they found the formula for success with Countdown to Christmas, in which they released Christmas movie sequels until December 25th.
All productions follow the same standard and at a low cost. Today it is a Hallmark tradition to create these works at this time of year, a fact that, in 2017, made the channel the third most watched in the United States.
Currently, Christmas romances are produced on a large scale by various streaming services, such as Netflix, as the magical form is really successful, in addition to generally generating a lot of publicity for the companies.
