Sign in with Facebook
Shirley Fessel's Reviews > Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
by
by
Why “just do it” works
Cron explains a non-linear approach to story, assuring it accomplishes the emotional engagement writer’s crave. Story, she explains, sneaks under our defenses while we are certain we know the answers but are losing. Connection, not intellect, is our default survival wiring, and story is how we do that.
Cron explains a non-linear approach to story, assuring it accomplishes the emotional engagement writer’s crave. Story, she explains, sneaks under our defenses while we are certain we know the answers but are losing. Connection, not intellect, is our default survival wiring, and story is how we do that.
Sign into Goodreads to see if any of your friends have read
Story or Die.
Sign In »
Reading Progress
Started Reading
March 31, 2021
– Shelved
March 31, 2021
–
Finished Reading
