Jacob O'connor's Reviews > Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life

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Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
by

Lisa Cron (Goodreads Author)

Jacob O'connor's review

Dec 07, 2021

really liked it

The longer I live, the wiser I get, the more I understand how important story is to everything. I think propositionally. I try to communicate syllogistically. How dumb is that? People resonate with stories. If you want to be understood, you better learn how to tell one.

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