Sheldon's Reviews > Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

The experience of reading this book is like discovering a bunch of people have been speaking a secret language right in front of you without your knowing. I would recommend it to anyone who wants to get better at persuading others or catching others' (politicians, advertisers, pundits etc) sneaky persuasion tricks.

Rhetoric has a number of interesting differences from formal logic, in particular that you can (see also: should) break the rules of logic... as long as you don't get caught!!

I appreciated the summaries after each chapter as well as the little 'persuasion alerts' which inevitably alert you to the fact the author duped you yet again and you didn't even notice.