Matthew Samuels's Reviews > Firefly Magic: Heart Powered Marketing for Highly Sensitive Writers

I’ve been a fan of Lauren Sapala for some time; she’s an excellent writer and has absolutely found her niche in helping INFJs and HSPs through life. Firefly Magic is no different. It looks at how highly sensitive individuals can often recoil from marketing, finding it ‘distasteful’ to hawk your wares, and how to reframe this so that you see promotion as part of a higher purpose in life.

It’s a mix of theory and processing, practical tips and personal anecdotes – as an INFJ, Sapala has an intimate understanding of the pain, shame and frustration that other INFJs can feel – as well as the joy and wonder. She guides you through these points, giving you a solid starting point for making the most of your strengths (and reminding you not to beat yourself up for your shortcomings) as a highly sensitive content creator.

It’s a vastly helpful guide that provides some really handy advice for remembering that it’s ok to be weird and that you – as a highly sensitive individual – do have something unique to offer the world, and that promotion doesn’t have to be a dirty word. Thanks again Lauren!