What do you think?
Rate this book
336 pages, Paperback
First published February 27, 2007
[The happy couples] manipulated one another. That's a good thing. While our culture tends to admire straight shooters, [...] those people rarely get their way in the end. (pg. 16)
You need to determine your audience's values and then appear to live up to them. (pg. 60)
- If facts work in your favor use them. If they don't (or you don't know them), then...
- Redefine the terms instead. If that won't work, accept your opponent's facts and terms but...
- Argue that your opponent's argument is less important than it seems. And if even that isn't to your advantage...
- Claim the discussion is irrelevant. (pg. 109)
[This] angle, for example, is rhetorically wrong only if it fails to
persuade. That's because, nonsensical as the argument is logically, it makes emotional sense. [...] So while not a logical argument, it makes a decent pathetic one---provided the [audience] misses the fallacy. (pg. 157)