April 2020

AdNews

AdNews - Australia's leading trade brand serving the advertising, marketing and media industries

AdNews2 min read
Love In The Time Of Total Television
Data to the left of me, measurements to the right. The complex craft of judging the size of television audiences in Australia is reportedly getting simpler. The VOZ system, available from April, is billed as the start of a clearer picture of total au
AdNews3 min read
PrNews
What were your initial thoughts on the PR brief at hand? It was like being back at AWARD School! It was a challenge to distil our thinking down to a single page. We had a lot of fun with it. Advertising and PR go hand in hand, but we found it intere
AdNews1 min read
Carsales’ Pawfect CFO
Time at the company: 28 years (four human years). How would you describe what the company does? carsales.com Ltd (ASX: CAR) is the largest online automotive, motorcycle and marine classifieds business in Australia. What do you do day-to-day? When n
AdNews7 min read
The Deceptive Art Of Child’s Play
Despite decades of brain-imaging studies, neuroscientists have been unable to define the circuitry involved in creative brilliance. To be fair, it often confounds the gifted themselves. Take the award-winning whiteGREY creative director, Ronojoy Ghos
AdNews2 min read
What Advertisers Need To Know In The Age Of Advanced TV
Advanced TV services are on the rise, shifting consumer viewing habits and ad spend. Streaming services like Apple TV+ and Disney+ have launched globally, and we’ve seen more local content in Australia from the likes of Foxtel’s Kayo Sports and Nine’
AdNews9 min read
Stirring The Television Cauldron
Television, long a static piece of furniture, is off the couch and following the consumer, changing the whole game as consumption habits evolve and audiences migrate to mobile devices, watch streaming media using catchup apps and binge watching their
AdNews2 min read
Outlook
• ThinkTV calculates the total television market in Australia fell 4.8% to $3.86 billion. • Metropolitan free-to-air was down 6.1% to $2.61 billion. • BVOD grew almost 40% to $154.46 million. • Free-to-air market to remain week. • A drop of around 5%
AdNews2 min read
Network 10
Last year was big for Network 10. We had new hit shows, strong audience growth in the second half and into the summer, the return of our sales team in-house, the merger of our owner CBS with Viacom, the return of the Melbourne Cup Carnival and plenty
AdNews2 min read
Seven
Since James Warburton has returned as CEO in August last year, he’s been single-minded about the direction of our organisation. We want to transform our business and return to ratings leadership. In 2020, we’ll continue the journey we’ve already star
AdNews2 min read
All Aboard The Train Of TV Change
Online video has been around for a while now, but the shift from linear to a buffet of consumption habits including linear, subscription TV, BVOD, connected TV and more has recently hit a cracking pace. Our broadcasters are looking to keep pace with
AdNews3 min readPsychology
Nine
The power of television has been its ability to influence and engage a mass audience, its unique ability to deliver scale at a moment in time with the power to emotionally engage. It’s what created the water cooler effect. It’s what has made househol
AdNews13 min read
The Agency Sweet Spot
Public relations, increasingly being called to the marketing table first, is shining in a broader advertising industry where margins are squeezed and pitches are getting tighter. The future is earned, socially-enabled content, often built for specifi
AdNews2 min read
What Type Of Content Is In Demand?
Tabitha Fairbairn, managing director of Mango Communications, part of DDB: Content that benefits the consumer. Just because a brand says it’s interesting doesn’t mean it is. You have to start with the consumer and the conversation. What’s interesting
AdNews3 min read
Is There Blurring Of Lines Between Content And Editorial?
Richard Brett, CEO of opr agency: Definitely. There is still the need for campaigns that sit purely as digital content, or purely as editorial, but where you are able to develop an idea or a campaign that has one central concept with multiple assets,
AdNews2 min read
Is The Traditional Press Release Dead Or Just Evolving?
Skye Lambley, group managing director, Herd MSL: A press release has its place, but there are many other ways for organisations and brands to tell their story, both to the media and directly to their audiences. Gone are the days of sending out a pres
AdNews3 min read
Inside the Social Network
Much like its purpose as a business, Facebook’s Australian offices are centred around building a community. From a sustainable set-up to an endless list of perks, the business has made sure culture and connection remains at the heart of everything th
AdNews1 min read
Facebook’s Five Values
Facebook exists to make the world more open and connected, and not just to build a company. We expect everyone at Facebook to focus every day on how to build real value for the world in everything they do. Moving fast enables us to build more things
AdNews8 min read
Michael Miller On Soggy Newspapers And Selling Ads
The media Michael Miller grew up with in regional Australia has vastly changed. From the slow daily news filled with community updates, to the fast-paced nature of online global news. But unlike most, Miller, as executive chair for News Corp Australa
AdNews4 min read
Game, Set, Ad!
Using sports stars is much like using any other celebrity/influencer in a campaign — the real value is not their fame, it’s in their relevance. More important, it’s in their relevance to the idea. Too often brands just chuck a “name” at a project bec
AdNews8 min read
Social, After Conquering Reach, Chases Premium Engagement
Media sales executives gathered at a roundtable late last year to launch Advertise or Die, a campiagn created after a tough year for the advertising market. With Ten, Seven, Nine and Foxtel all onboard, they argued they deserved a bigger share of bra

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