AdNews

Ending the year answering one of the biggest questions across adland, AdNews called on DDB Sydney to create a cover to reflect our investigation into where CMOs are spending their budgets. The resulting cover sees an industry dinner party turn into a

“Good evening, and welcome to television.” Those were the first words uttered on Australian television in 1956, when we welcomed the television set into homes for the first time. A lot has changed since Bruce Gyngell said those words. But a lot hasn’

The year 2019 has been a challenging one. With a slowing economy (resulting in stagnating or reduced client spend), and the ever-increasing demand to create more for less, the pressure continues to mount on growth in our sector and in our business. O

Looking at the big themes over the past 12 months, they align with some of the imperatives for how we improve media agency structures for a sustainable and prosperous future. Let’s start with value. The value agencies create, and the contribution the

The year 2019: the marketing industry trod water and had a cold hard look at itself. It would have to mark itself a C-minus at best. Growth was lackluster, ad spend was down and various parties used the ACCC Digital Platforms inquiry to push their se

One certainty looms large when considering 2020 and the new decade: while life and business will go on, it’s unlikely that next year, as with every year in the media, will be one as usual. One prediction I’ll venture upfront: expect a strong, uniquel

What are we going to say about 2020? That the traditional holding company model needs to be replaced? That consultancies will ruin the creativity we’ve worked for? That the end of the ad world is nigh? Bad news sells. And generalisations are easy. To

The year 2019 has undoubtedly been pivotal – for Dentsu, the broader market, and for myself. Against a backdrop of some pretty challenging economic indicators, I think it’s safe to say that we’ve probably all found ourselves ‘in the thick of it’ at o

In 2020, marketers more than ever will need to be more strategic about who they partner with and how they achieve cut-through with consumers. What is the true marketing power of a medium like television? Simply put: it’s an effective medium for marke

The end of the year has a shocking way of sneaking up on you, especially when it’s been a busy one. And that’s never been more true for M&C Saatchi. We’ve been flat out producing brutally simple ideas for our clients. As a result, it has been our mos

The audio sector is in the sweet spot in 2020. A key trend identified for the future of media is that audio is the new media. While radio continues to prove its resilience and grow audiences, opportunities across the audio spectrum will continue to e

In the past few years we have seen audiences’ appetite for audio content grow exponentially and that trend continued into 2019, so it’s an exciting time for ARN and audio operators. What is most important about this trend is that radio audiences cont

From elections, to Royal Commissions to global trade wars, 2019 has been challenging in economic terms. While the downturn of 2019 has been more prolonged than expected, we will see some marginal improvements into next year with some growth in busine

Last year Australian businesses lost out on $43.4 billion1 of customer spend because of friction in their customer experience. Clearly then, while brands have previously tinkered with the concept, ensuring a seamless, inspiring and pain-free customer

Raja Rajamannar, global CMO of Mastercard and the current president of the World Federation of Advertisers, tells his team that advertising is dead. The comment is designed to get the crew thinking. He’s only half joking. Six years ago, Mastercard de

What is a magazine? Once a simple question, now increasingly difficult to answer as publishers move to multi-platform integrated offerings, events, merchandising and various other activations of their content. Publishers have moved beyond traditional

In 2019, when almost 8 in 10 brands could vanish and no one would care, brands have to work harder than ever before to hold their ground among the 23% of brands that are indispensible to people’s lives. The perfect storm of a trust crisis, a delivery

Campbell Arnott’s, a company with a deep cupboard of iconic Australian brands, was sending out a good vibe, or chime, at the very first pitch session — the brief. The Publicis Groupe team felt the, hopefully, client-to-be was clear about the objectiv

Rich with culture, internationally-acclaimed wines and some of Australia’s finest food, Adelaide has a lot to offer. Tasked with showcasing these treasures to the rest of the world, the team at TBWA\Adelaide has come to play a pivotal role in enticin

Both terms are in hype cycles but they’re actually a lot simpler than made out to be. AI is an umbrella term, simply describing machines that demonstrate ‘intelligence’. It’s a vague concept that lacks a rigorous definition. To start, how does one ev

Since its inception in 2006, The Monkeys has been shaking up adland with its bold approach to creativity and provocative ideas. Initially founded under the name Three Drunk Monkeys by Justin Drape, Scott Nowell and Mark Green, the agency has grown fr