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Beat Online Competitors: For Ceo's & Marketing Directors
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About this ebook
How to develop an annual competitive marketing strategy with different components of marketing while integrating the goals of all departments in the SME (small medium enterprise).
Author
Rasna Bedi MBA
Rasna Bedi is an Author, Online Marketing & Business Consultant and an Entrepreneur. As an entrepreneur, she has had the fortune of meeting CEO's of companies with similar concerns. After consulting on similar concerns repeatedly, she developed a systematic approach to online marketing to consistently increase market share and profits for her clients. Rasna Bedi has an MBA from Pepperdine University, California and she enjoys global trolling and lives in Irvine, California.
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Beat Online Competitors - Rasna Bedi MBA
Copyright 2014 RASNA BEDI, MBA.
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the written prior permission of the author.
ISBN: 978-1-4907-3680-8 (sc)
ISBN: 978-1-4907-3679-2 (e)
Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.
Any people depicted in stock imagery provided by Thinkstock are models,
and such images are being used for illustrative purposes only.
Certain stock imagery © Thinkstock.
Trafford rev. 05/15/2014
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North America & international
toll-free: 1 888 232 4444 (USA & Canada)
fax: 812 355 4082
CONTENTS
How To Develop A Competitive Marketing Strategy
How To Calculate Marketing Budget
Select Right Mix Of Online Marketing Components
Decision On Whether Online Marketing Consulting Should Be In-House Or Outsourced.
Retention Of Online Marketing Consultant
Implement & Execute Online Marketing Strategy
Maintaining Ethical Practices In Your Online Marketing Strategies
Market Exchanges
Actions To Beat Your Competitiors To Dust!!!
CHAPTER 1
HOW TO DEVELOP A COMPETITIVE MARKETING STRATEGY
M ost people think Marketing is only for the Marketing Department or
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