HOW TO BUILD A GREAT EXPORT BRAND
Recently someone asked me, “Duncan, what keeps you up at night?” While my list could go on and on, one of the key responses would be my role in helping to contribute to a thriving New Zealand economy. I have three kids, all who are nearing the end of school or university. I want to see them get great jobs and work in a strong, healthy and innovative business environment. That’s why a key focus for my agency is to help New Zealand businesses grow and, where possible, help those businesses earn more through exporting.
In terms of context, exporting is hard. There is no getting