Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $9.99/month after trial. Cancel anytime.

    Direct Marketing A Complete Guide - 2020 Edition
    Direct Marketing A Complete Guide - 2020 Edition
    Direct Marketing A Complete Guide - 2020 Edition
    Ebook209 pages1 hour

    Direct Marketing A Complete Guide - 2020 Edition

    By Gerardus Blokdyk

    ()

    Read preview

    About this ebook

    Do you obtain information for which you are unable to identify a legitimate purpose? What is the best way to maximize the return on your marketing investment? Is your organizations name included on each direct marketing communication? Is a warehouse management system right for your multichannel business? How do you use Computer Profile data for direct marketing and be GDPR-compliant?

    Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

    Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

    This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Direct Marketing investments work better.

    This Direct Marketing All-Inclusive Self-Assessment enables You to be that person.

    All the tools you need to an in-depth Direct Marketing Self-Assessment. Featuring 955 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Direct Marketing improvements can be made.

    In using the questions you will be better able to:

    - diagnose Direct Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices

    - implement evidence-based best practice strategies aligned with overall goals

    - integrate recent advances in Direct Marketing and process design strategies into practice according to best practice guidelines

    Using a Self-Assessment tool known as the Direct Marketing Scorecard, you will develop a clear picture of which Direct Marketing areas need attention.

    Your purchase includes access details to the Direct Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria:

    - The latest quick edition of the book in PDF

    - The latest complete edition of the book in PDF, which criteria correspond to the criteria in...

    - The Self-Assessment Excel Dashboard

    - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

    - In-depth and specific Direct Marketing Checklists

    - Project management checklists and templates to assist with implementation

    INCLUDES LIFETIME SELF ASSESSMENT UPDATES

    Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

    LanguageEnglish
    Publisher5STARCooks
    Release dateSep 19, 2019
    ISBN9780655974369
    Direct Marketing A Complete Guide - 2020 Edition

    Read more from Gerardus Blokdyk

    Related to Direct Marketing A Complete Guide - 2020 Edition

    Related ebooks

    Business For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Six Sells

      Aug 12, 2018

      Six Sells
      4 min read

    • Article

      Tips for Optimizing Your Content

      Sep 28, 2020

      To create the kind of content that entertains to the point where audiences want to invest in a product, you need to adhere to certain principles of the web and add your own spark. Learn about the principles of writing for the web. Headings, short pa

      1 min read

    • Article

      How To Roll Out Big Ideas And Avoid The Museum Of Failure

      Feb 1, 2022

      It's been called one of the biggest product flops ever. It's studied in business schools as a cautionary tale. It's literally in The Museum of Failure (an actual museum). But back in 1996, McDonald's executives believed that the Arch Deluxe hamburge

      5 min read

    • Article

      Going Through The Emotions

      May 15, 2019

      Going Through The Emotions
      7 min read

    • Article

      The Art Of Advertising

      Jul 1, 2021

      The Art Of Advertising
      6 min read

    • Article

      The Next Big Trick

      Jun 18, 2017

      The Next Big Trick
      10 min read

    • Article

      Beginner’s Luck

      Jul 28, 2021

      Beginner’s Luck
      7 min read

    • Article

      Can You Build A $300k Passive Income?

      Jul 2, 2020

      To succeed in building a property investment portfolio you need “AA” goals. That is, goals that are ambitious and achievable. Last week on the Property Academy Podcast (my daily 10-minute property podcast) we had a listener ask whether it would be po

      2 min read

    • Article

      Better Late Than Never

      May 27, 2022

      Better Late Than Never
      1 min read

    • Article

      Measuring Digital Innovation: A Four-Stage Framework

      May 1, 2024

      THE DIGITAL ERA DEMANDS INNOVATION. Every business today — indeed, every organization — must continually adapt to keep up with changing customer expectations, new digital competitors and business models made possible by emerging technologies. For an

      8 min read

    • Article

      9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020

      Nov 30, 2020

      Complete Guide: 8 mistakes you must avoid in your content marketing campaign in 2020 Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. It’s

      14 min read

    • Article

      4 Steps to Leadership

      Sep 1, 2022

      4 Steps to Leadership
      3 min read

    • Article

      4 Steps to Effectively Transition or Sell Your Business

      Jun 17, 2019

      Did you know 70% to 80% of middle-market, closely held businesses put on the market do not sell? And 83% of businesses lack a formal, written transition plan? I've had many discussions with middle-market business owners about planning for the future

      3 min read

    • Article

      3 Ways to Increase the Enterprise Value of Your Family Business

      Aug 31, 2022

      Many entrepreneurs focus on revenue, innovation and people to lead their enterprise forward in the future – but business tends to get in the way.  Finding, recruiting and hiring talent, maintaining relationships with key customers and vendors, dealin

      3 min read

    • Article

      Winning New Clients

      Dec 24, 2020

      Winning New Clients
      3 min read

    • Article

      Grow Your Remote Business

      Jun 30, 2020

      Grow Your Remote Business
      4 min read

    • Article

      Analytics Adolescent Or Mature Metrics Master?

      Jun 25, 2020

      An analytics company that specialise in advanced web analytics, Absolute Analytics, operates on the premise that every business has the right to actionable data and measurable results. From audit stage and set-up to training and reporting, these Alph

      4 min read

    • Article

      In Trust We Grow

      Mar 23, 2020

      Seamless CX is often highlighted as the key to delivering an organisation’s success. In today’s globalised marketplace, however, the issue of ‘trust’ plays a far more critical role. An erosion of trust creates a barrier preventing many organisations

      4 min read

    Related categories

    Reviews for Direct Marketing A Complete Guide - 2020 Edition

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Direct Marketing A Complete Guide - 2020 Edition - Gerardus Blokdyk

      Direct Marketing

      Complete Self-Assessment Guide

      The guidance in this Self-Assessment is based on Direct Marketing best practices and standards in business process architecture, design and quality management. The guidance is also based on the professional judgment of the individual collaborators listed in the Acknowledgments.

      Notice of rights

      You are licensed to use the Self-Assessment contents in your presentations and materials for internal use and customers without asking us - we are here to help.

      All rights reserved for the book itself: this book may not be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.

      The information in this book is distributed on an As Is basis without warranty. While every precaution has been taken in the preparation of he book, neither the author nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the products described in it.

      Trademarks

      Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book.

      Copyright © by The Art of Service

      http://theartofservice.com

      [email protected]

      About The Art of Service

      The Art of Service, Business Process Architects since 2000, is dedicated to helping stakeholders achieve excellence.

      Defining, designing, creating, and implementing a process to solve a stakeholders challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

      Unless you’re talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions.

      Someone capable of asking the right questions and step back and say, ‘What are we really trying to accomplish here? And is there a different way to look at it?’

      With The Art of Service’s Standard Requirements Self-Assessments, we empower people who can do just that — whether their title is marketer, entrepreneur, manager, salesperson, consultant, Business Process Manager, executive assistant, IT Manager, CIO etc... —they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better.

      Contact us when you need any support with this Self-Assessment and any help with templates, blue-prints and examples of standard documents you might need:

      http://theartofservice.com

      [email protected]

      Included Resources - how to access

      Included with your purchase of the book is the Direct Marketing Self-Assessment Spreadsheet Dashboard which contains all questions and Self-Assessment areas and auto-generates insights, graphs, and project RACI planning - all with examples to get you started right away.

      How? Simply send an email to

      [email protected]

      with this books’ title in the subject to get the Direct Marketing Self Assessment Tool right away.

      You will receive the following contents with New and Updated specific criteria:

      •The latest quick edition of the book in PDF

      •The latest complete edition of the book in PDF, which criteria correspond to the criteria in...

      •The Self-Assessment Excel Dashboard, and...

      •Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

      •In-depth specific Checklists covering the topic

      •Project management checklists and templates to assist with implementation

      INCLUDES LIFETIME SELF ASSESSMENT UPDATES

      Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

      Get it now- you will be glad you did - do it now, before you forget.

      Send an email to [email protected] with this books’ title in the subject to get the Direct Marketing Self Assessment Tool right away.

      Purpose of this Self-Assessment

      This Self-Assessment has been developed to improve understanding of the requirements and elements of Direct Marketing, based on best practices and standards in business process architecture, design and quality management.

      It is designed to allow for a rapid Self-Assessment to determine how closely existing management practices and procedures correspond to the elements of the Self-Assessment.

      The criteria of requirements and elements of Direct Marketing have been rephrased in the format of a Self-Assessment questionnaire, with a seven-criterion scoring system, as explained in this document.

      In this format, even with limited background knowledge of Direct Marketing, a manager can quickly review existing operations to determine how they measure up to the standards. This in turn can serve as the starting point of a ‘gap analysis’ to identify management tools or system elements that might usefully be implemented in the organization to help improve overall performance.

      How to use the Self-Assessment

      On the following pages are a series of questions to identify to what extent your Direct Marketing initiative is complete in comparison to the requirements set in standards.

      To facilitate answering the questions, there is a space in front of each question to enter a score on a scale of ‘1’ to ‘5’.

      1 Strongly Disagree

      2 Disagree

      3 Neutral

      4 Agree

      5 Strongly Agree

      Read the question and rate it with the following in front of mind:

      ‘In my belief,

      the answer to this question is clearly defined’.

      There are two ways in which you can choose to interpret this statement;

      1.how aware are you that the answer to the question is clearly defined

      2.for more in-depth analysis you can choose to gather evidence and confirm the answer to the question. This obviously will take more time, most Self-Assessment users opt for the first way to interpret the question and dig deeper later on based on the outcome of the overall Self-Assessment.

      A score of ‘1’ would mean that the answer is not clear at all, where a ‘5’ would mean the answer is crystal clear and defined. Leave emtpy when the question is not applicable or you don’t want to answer it, you can skip it without affecting your score. Write your score in the space provided.

      After you have responded to all the appropriate statements in each section, compute your average score for that section, using the formula provided, and round to the nearest tenth. Then transfer to the corresponding spoke in the Direct Marketing Scorecard on the second next page of the Self-Assessment.

      Your completed Direct Marketing Scorecard will give you a clear presentation of which Direct Marketing areas need attention.

      Direct Marketing

      Scorecard Example

      Example of how the finalized Scorecard can look like:

      Direct Marketing

      Scorecard

      Your Scores:

      BEGINNING OF THE

      SELF-ASSESSMENT:

      Table of Contents

      About The Art of Service7

      Included Resources - how to access7

      Purpose of this Self-Assessment9

      How to use the Self-Assessment10

      Direct Marketing

      Scorecard Example12

      Direct Marketing

      Scorecard13

      BEGINNING OF THE

      SELF-ASSESSMENT:14

      CRITERION #1: RECOGNIZE15

      CRITERION #2: DEFINE:25

      CRITERION #3: MEASURE:41

      CRITERION #4: ANALYZE:56

      CRITERION #5: IMPROVE:71

      CRITERION #6: CONTROL:87

      CRITERION #7: SUSTAIN:100

      Direct Marketing and Managing Projects, Criteria for Project Managers:126

      1.0 Initiating Process Group: Direct Marketing127

      1.1 Project Charter: Direct Marketing129

      1.2 Stakeholder Register: Direct Marketing131

      1.3 Stakeholder Analysis Matrix: Direct Marketing132

      2.0 Planning Process Group: Direct Marketing134

      2.1 Project Management Plan: Direct Marketing136

      2.2 Scope Management Plan: Direct Marketing138

      2.3 Requirements Management Plan: Direct Marketing140

      2.4 Requirements Documentation: Direct Marketing142

      2.5 Requirements Traceability Matrix: Direct Marketing144

      2.6 Project Scope Statement: Direct Marketing146

      2.7 Assumption and Constraint Log: Direct Marketing148

      2.8 Work Breakdown Structure: Direct Marketing150

      2.9 WBS Dictionary: Direct Marketing152

      2.10 Schedule Management Plan: Direct Marketing155

      2.11 Activity List: Direct Marketing157

      2.12 Activity Attributes: Direct Marketing159

      2.13 Milestone List: Direct Marketing161

      2.14 Network Diagram: Direct Marketing163

      2.15 Activity Resource Requirements: Direct Marketing165

      2.16 Resource Breakdown Structure: Direct Marketing167

      2.17 Activity Duration Estimates: Direct Marketing169

      2.18 Duration Estimating Worksheet: Direct Marketing171

      2.19 Project Schedule: Direct Marketing173

      2.20 Cost Management Plan: Direct Marketing175

      2.21 Activity Cost Estimates: Direct Marketing177

      2.22 Cost Estimating Worksheet: Direct Marketing179

      2.23 Cost Baseline: Direct Marketing181

      2.24 Quality Management Plan: Direct Marketing183

      2.25 Quality Metrics: Direct

      Enjoying the preview?
      Page 1 of 1