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    Conquering Uncertainty (Review and Analysis of Modis' Book)
    Conquering Uncertainty (Review and Analysis of Modis' Book)
    Conquering Uncertainty (Review and Analysis of Modis' Book)
    Ebook36 pages20 minutes

    Conquering Uncertainty (Review and Analysis of Modis' Book)

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    About this ebook

    The must-read summary of Theodore Modis' book: "Conquering Uncertainty: Understanding Corporate Cycles and Positioning Your Company to Survive the Changing Environment"

    This complete summary of the ideas from Theodore Modis' book "Conquering Uncertainty" shows that anticipating the future of a business and taking suitable action, particularly during times of rapidly changing competitive business conditions, can be challenging. However, business changes are not random and unpredictable – they actually align with seasons along a well defined pattern called ‘‘the S-curve’’. This summary explains that once a business can forecast which season will be next, actions can be taken to empower the corporation to successfully adapt to the coming economic climate. Levels of investment, research, innovation and the introduction of new products can be timed using S-curves and the company’s position on its S-curve. In other words, eliminating business uncertainty is achieved when a company executes a successful business strategy – a strategy that takes into account the economic conditions of the immediate future. Companies which do so can prosper, irrespective of external conditions.

    Added-value of this summary: 
    • Save time
    • Understand the key concepts 
    • Increase your business knowledge 

    To learn more, read  "Conquering Uncertainty" and discover how to make the right decisions at the right time.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806239150
    Conquering Uncertainty (Review and Analysis of Modis' Book)

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      Book preview

      Conquering Uncertainty (Review and Analysis of Modis' Book) - BusinessNews Publishing

      Book Presentation: Conquering Uncertainty by Theodore Modis

      Main Idea

      Main Idea

      Anticipating the future of a business and taking suitable action, particularly during times of rapidly changing competitive business conditions, can be challenging. However, business changes are not random and unpredictable - they actually align with seasons along a well-defined pattern called ‘‘the S-curve’’.

      Once a business can forecast which season will be next, actions can be taken to empower the corporation to successfully adapt to the coming economic climate. Levels of investment, research, innovation and the introduction of new products can be timed using S-curves and the company’s position on its S-curve.

      Eliminating business uncertainty is achieved when a company executes a successful business strategy – a strategy that takes into account the economic conditions of the immediate future. Companies which do so can prosper, irrespective of external conditions.

      1. The S-shaped pattern

      Main Idea

      The projected life cycle of consumer products and the rate at which substitute products will gain market share is of vital interest to any company or organization which wants to definitively forecast future revenue streams.

      Interestingly, the same life cycle patterns which show up in natural, biological systems also holds true for business markets and consumer products as well. This pattern – described as an S-shape pattern – reflects the natural consequences of the life cycle products go through. It also allows future demand and market penetration levels to be forecast accurately.

      Supporting Ideas

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